GymMaster
Contact: Australia: (+61) 1800 849 001 New Zealand: (+64) 3 668 5727 International: (+1) 415 915 0375
read moreMelbourne Convention Bureau hosted 46 business events in May and has secured an array of future events across a range of industry sectors including the World Congress on Leisure Travel 2027 and the International Conference on Ocean Energy 2024, both to be held at the Melbourne Convention and Exhibition Centre (MCEC).
The Victorian Government’s National Business Events Program has helped to drive the domestic market with funding delivered to 53 events since it launched in 2021, which has helped to sustain momentum across the sector and its supply chain.
The ‘mega May’ of events filled 61,375 hotel room nights and contributed $148 million into the economy.
A highlight for the month was the 2023 Rotary International Convention, which attracted 14,000 Rotary members from over 120 countries. It delivered more than $91 million to the local economy and supported close to 1,000 jobs, making it one of the most valuable conferences in Melbourne’s history.
This November, Melbourne will welcome the largest Indian delegation for a corporate incentive travel program when 3,000 delegates arrive for Herbalife India Incentive 2023, thanks to support from Tourism Australia’s Business Events Bid Fund Program.
Tourism Australia Managing Director Phillipa Harrison said the Business Events Bid Fund Program continues to secure a strong future pipeline of international business events to Australia and noted “securing important bids to host events like Herbalife India 2023 is great for Melbourne and Australia and will deliver significant benefits to the visitor economy.”
Incentive travel programs are particularly valuable as the delegates visit multiple attractions across the city and travel to regional Victoria, helping to spread the economic benefits across the state.
MCB Chief Executive Julia Swanson said the bureau is proud to have played a significant role in securing these events for Victoria.
“As the state’s leading business events acquisition agency, MCB works with many industry partners and these wins reinforce Melbourne’s reputation as a top business events destination.
“As city of great minds, world leading innovation in a range of sectors, our world class infrastructure and appealing attractions and experiences has led Melbourne to become a coveted destination across all segments of the business events sector.”
MCEC Chief Executive, Natalie O’Brien said MCEC is proud to host major events that bring together industry leaders from around the world and enthused “we are thrilled to see Melbourne continue to be recognised as a premier destination for business events. Through our partnership with MCB, we showcase the best of Melbourne to the world.
“Our team at MCEC is committed to delivering exceptional experiences for our clients and their delegates, and we look forward to welcoming even more events to our venue in the future.”
MCB’s pipeline of business events is strong, with 147 international and national business events confirmed from now until 2028 worth more than $821 million in economic contribution. These events will attract more than 158,000 delegates which will fill 441,000 hotel room nights – enough to fill the city 18 times over.
Images. 2023 Rotary International Convention
21st March 2023 - Melbourne Convention Bureau launches second edition of popular interactive Melbourne e-Guide
28th November 2022 - Victoria’s business event recovery driven by success of Melbourne Convention Bureau
4th July 2022 - Melbourne Convention Bureau unveils its interactive e-guide
3rd May 2022 - Melbourne Convention Bureau launches its latest digital innovation
28th April 2022 - Melbourne Convention Bureau welcomes back international incentive groups
22nd November 2021 - Melbourne Convention Bureau secures additional 40 business events worth $150 million
21st May 2021 - Melbourne Convention Bureau welcomes Victorian Government long-term investment
12th April 2021 - Melbourne Convention Bureau announces available funding to offset business events costs
2nd February 2021 - Melbourne Convention Bureau expands digital presence in China
26th November 2020 - Melbourne Convention Bureau reports solid performance despite impact of COVID-19
10th June 2020 - Melbourne Convention Bureau reorganises digital delivery to help promotion of events
Support our industry news service
We hope that you value the news that we publish so while you're here can we ask for your support?
As an independent publisher, we need reader support for our industry news gathering so ask that - if you don't already do so - you back us by subscribing to the printed Australasian Leisure Management magazine and/or our online news.
The Complete Guide to Leisure Industry Products & Services.
Contact: Australia: (+61) 1800 849 001 New Zealand: (+64) 3 668 5727 International: (+1) 415 915 0375
read moreAs of 2018, TicketServ operates as SeatGeek Asia Pacific Pty Limited, part of international ticketing platform SeatGeek. Click here to contact SeatGeek Asia Pacific via their entry in…
read moreATS are global leaders in altitude training and research. From mask systems and inflatable tents to simulated altitude facilities, we help all athletes gain the competitive edge. Our…
read moreWith industry leading solutions in design and durability you can improve your facilities with our access control operations, payment systems and flexible personal locker storage solutions. Your…
read moreAs of February 2023, Ungerboeck Software has rebranded as Momentus Technologies.
read morePathMinder Pty Ltd have partnered with AllUser Industries srl to bring Europe’s most advanced high security portals to the Australian and New Zealand markets. AllUser Industries started to…
read moreABOUT Again Faster is a Brisbane based, Australian owned supplier of strength and conditioning and functional fitness equipment. With nearly 10 years experience in the Australian market, we are…
read moreGet your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!