Over the past 10 years Debitsuccess has been providing expert billing services to businesses across Australia. Debitsuccess is now the largest full service direct debit provider in Australasia,…read more
MCG gains awards recognition for shortening fan wait times
The technology that gives patrons ‘real time’ directions to the shortest queues at the MCG’s food and beverage outlets has been recognised at the 2019 Australian and New Zealand Sports Technology Awards (ANZSTA).
The Melbourne Cricket Club’s (MCC) Queue Management project was named winner of the Stadium and Venue category at the gala presentation dinner held at AAMI Park last Thursday evening.
In 2015, the MCC partnered with US technology company WaitTime to enhance the event day experience of patrons at the MCG by providing them with visibility as to which food and beverage outlet to visit.
Artificial intelligence (AI) delivers fans real time feedback of expected waiting times on TV’s around the stadium and also via the MCG App, enabling fans to make decisions about which queues to join and help them get back to their seats as soon as possible.
MCC Chief Executive Stuart Fox said the award is great recognition for the project team and partners, including WaitTime, EPICURE, Netco Sports, Desa, Nilsen and RAVS.
Fox advised “our research shows the system is working with really positive results.
“Fans are utilising the system and our data is showing a more even spread across the food and beverage outlets.
“Our MCG App takes this to the next level with the ability for patrons to make a decision from their seat well before they hit the concourse.
“WaitTime have developed an important fix for large venues such as the MCG. It’s always a challenge when you have thousands of people inside the venue trying to place an order at peak times.
“However, this solution always gives fans the best possible food and beverage options so, whatever the crowd size, peak times aren’t an issue.”
The MCG was the first stadium in the Southern Hemisphere to work with WaitTime, who work with well-known venues and major sports teams around the world to help them master crowd science and management.
Thrilled to see the MCC’s project be recognised by industry peers, WaitTime founder and Chief Executive Zach Klima added "the MCC and MCG is known for being forward-thinking when it comes to creating the best fan experiences and it’s great to see them getting such a prominent, well-deserved industry recognition for the queuing technology we've worked so closely together to deploy.”
The MCC has successfully rolled out the final stage of the project into the Members Reserve, giving members more choices where to head for a bite to eat or something to drink.
ANZSTA recognises and celebrates excellence in data, digital and technology across the sports, media, entertainment, health and technology landscapes.
Images: The MCG's Australian and New Zealand Sports Technology Award (top), tracking of fans' movements via WaitTime (middle) and satisfied fans (below).
8th September 2019 - Digital transformation sees the Melbourne Cricket Ground cut carbon emissions by 17%
22nd May 2019 - SCG introduces technology to reduce food and beverage queues
14th August 2018 - Steve Waugh augmented reality experience wins ANZSTA Award
10th August 2018 - Inaugural ANZSTA award winners announced in Melbourne
19th July 2018 - MCG leads in industry recycling and sustainability initiatives
15th September 2017 - MCG introduces WaitTime app to reduce F&B and bathroom queues
28th July 2017 - MCG looks to reduce F&B queue times with new technology
11th March 2017 - MCG leads the table on F&B pricing
2nd March 2015 - MCG winds back the clock on food prices
Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?
The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.
However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.
Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.
Subscriptions cost just $90 a year.
Click here to subscribe.
The Complete Guide to Leisure Industry Products & Services.
Hydrocare Pool Services Pty Ltd offer 30 years of experience in aquatic industry features, products and water treatment. Hydrocare Pools has undertaken water treatment for aquatic centres and…read more
As of 2018, TicketServ operates as SeatGeek Asia Pacific Pty Limited, part of international ticketing platform SeatGeek. Click here to contact SeatGeek Asia Pacific via their entry in…read more
Founded in 1961, Myrtha Pools® quickly became Italy’s première swimming pool company, and has since grown into one of the world's leading swimming pool construction…read more
INTRODUCTION Abel Sports is Australia’s leading manufacturer and suppliers of Goal Posts, sports ground safety netting systems and coaches boxes for Stadiums ,Sports Clubs, Councils and…read more
Links Modular Solutions are a leading provider of high-quality, innovative software solutions for leisure facilities. Our software suite includes modules such as POS, Classes, Members, Facility…read more
Hadley Australia and Series Australia Pty Ltd are the leading quality theatre chair manufacturers in the southern hemisphere. The businesses work closely with architects, interior designers and…read more
Hidroplay welcomes you to the exciting world of children's Playscapes, waterslide's and Water Attractions. Appealing to families, Hidroplay increases patronage in your facility during those…read more
get listed with our suppliers directory
Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!