Regupol Australia Pty Ltd offers a comprehensive range of recycled rubber fitness and leisure flooring surfaces. Their range of products include everroll rubber flooring, Regupol elastic…read more
MCG looks to reduce F&B queue times with new technology
In an effort to help reduce food and beverage queuing times for fans, the MCG has announced plans to trial an artificial intelligence-powered system.
Working in partnership with US-based software company WaitTime, the venue said that the technology will use artificial intelligence, sensors and advanced algorithms to track queues and wait times at certain food and beverage outlets at the stadium.
This information will be displayed across screens and allow patrons to see the wait times at an outlet and nearby stations before they join a queue.
The 100,000-capacity venue said that the installation process is already underway and the new system, a first in the southern hemisphere, will be in place for a trial during the AFL Finals Series.
Commenting on the innovation, MCG Chief Executive Stuart Fox stated “queue times are a major challenge for large venues such as the MCG - when you have thousands of people trying to place an order at peak times you are always going to have some level of delay.
“This system will not only help to inform MCG patrons about the expected wait time, but also show and direct them to other nearby outlets that they may not have previously considered, and which may result in a quicker service experience.”
The MCG will initially trial the technology on the ground level and basement level in the public areas of the Great Southern Stand and Olympic Stand.
If the trial proves successful, the MCG could expand the system to other areas of the stadium and make it available during other events that take place at the venue, such as cricket matches and music concerts.
WaitTime Chief Executive Zachary Klima said the organisation was thrilled to be partnering with Australia's most iconic sporting stadium.
Klima stated “as an incredibly forward-thinking venue, dedicated to creating amazing experiences for their patrons, MCG is the perfect partner for WaitTime as we debut our technology in the Southern Hemisphere.
“We're looking forward to working with Australia's biggest and most renowned stadium to ensure fans spend less time waiting and more time enjoying the entertainment."
Images: Collingwood fans enjoy the MCG's F&B offering (top) and an example of the MCG’s wait time screen (below).
11th March 2017 - MCG LEADS THE TABLE ON F&B PRICING
23rd November 2016 - ADELAIDE OVAL BOWS TO PRESSURE AND CUTS F&B PRICES FOR TEST MATCH
27th June 2016 - RESEARCH SHOWS SPORTS FANS FED UP WITH STADIUM FOOD
2nd March 2015 - MCG WINDS BACK THE CLOCK ON FOOD PRICES
8th July 2013 - INNOVATIVE TECHNOLOGY TO REDUCE QUEUES AT 1300SMILES STADIUM
Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?
The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.
However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.
Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.
Subscriptions cost just $90 a year.
Click here to subscribe.
The Complete Guide to Leisure Industry Products & Services.
A leading designer and manufacturer of innovative waterslides and attractions, Australian Waterslides and Leisure (AWL) is also able to advise clients in the areas of concept and design, feasibility…read more
Aerobic Microphones Australia provides audio products for the fitness industry. Products include the sweat resistant Cyclemic and Aeromic headworn microphones and pouchbelts that are made in…read more
Aflex Inflatables are the leaders for obstacle courses, pool toys, waterparks and land-based watersides and fitness runs. They are industry leaders offering the widest range of pool, lake and beach…read more
Geoff Ninnes Fong & Partners (GNFP) is a structural, aquatic and civil engineering consultancy with broad experience in the design of new municipal and institutional swimming pools, hydrotherapy…read more
Rhinoplay offers playground equipment in Australia that is safe, durable, and most importantly fun! We specialise in creating unique indoor playgrounds for play centres and outdoor playgrounds for…read more
Supreme Heating is a proud Australian owned company specialising in the latest energy efficient heating solutions. Since 1990, Supreme Heating has designed and installed commercial pool heating…read more
Vlocker Pty Ltd has been designing, manufacturing, installing and servicing locker systems worldwide since 1995. Vlocker specialises in providing locker solutions to suit client requirements in…read more
get listed with our suppliers directory
Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!