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Les Mills launches new global brand campaign asking ‘Who Is Les Mills?’

Les Mills launches new global brand campaign asking ‘Who Is Les Mills?’
November 15, 2022

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26th August 2022 - Crowds at Les Mills Live Melbourne confirms resurgence of fitness events

8th July 2022 - Canstar Blue research reveals Les Mills as having New Zealand’s most satisfied customers

16th June 2022 - Les Mills research compares gym vs digital formats as most effective way to train

13th June 2022 - Asian Anytime Fitness members now able get 24/7 access to Les Mills content

7th June 2022 - Les Mills Asia Pacific names Primafit as Indonesian distributor of Smart Tech equipment

4th May 2022 - Les Mills club partnership offers route to group fitness success

2nd May 2022 - Les Mills announces landmark global dance celebration for BODYJAM

21st February 2022 - Les Mills Group Fitness programs launched in Laos

8th February 2022 - New Les Mills app takes Body Combat into the metaverse

31st January 2022 - Les Mills Virtual continues to deliver for Launceston gym

10th December 2021 - Les Mills releases The Trip indoor cycling workout into Malaysian market

7th October 2021 - Les Mills launches new omnichannel fitness platform

30th September 2021 - Les Mills Asia Pacific partners with Move to deliver digital content strategy

9th September 2021 - New Les Mills Global Fitness Report suggests members ready to ‘flock’ back to facilities

27th August 2021 - Les Mills International’s Keith Burnet shares experiences from 42 days in a rowboat

17th August 2021 - Les Mills launches new profit centre to help grow revenue and member retention

26th May 2021 - Les Mills International shares advice on ways clubs can convert digital fitness fans into members

21st May 2021 - Les Mills International founder Phillip Mills receives APAC Awards of Excellence lifetime achievement award

10th April 2021 - Les Mills Asia Pacific announces Business Partnership Manager appointment

19th February 2021 - Les Mills Asia Pacific and Myzone partner to offer integrated solution to boost exerciser engagement 

12th February 2021 - Les Mills to offer New Zealanders free access to online workouts

6th January 2021 - Les Mills Asia Pacific appoints Nick Aspinall to new partnerships role

20th November 2020 - New Zealand’s Accident Compensation Corporation invests in Les Mills International

17th November 2020 - AIF renews and strengthens partnership with Les Mills Asia Pacific

5th November 2020 - Les Mills International partners with Qrious to provide data solution for optimising customer experience

12th July 2019 - Les Mills International transforms leadership to drive next growth stage

21st December 2017 - Les Mills International helps UNICEF raise US$850,000 for global Workout for Water campaign


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