Enta Australasia
As of the 1st July 2018, Enta Australasia Pty Ltd/Best Union has been rebranded as VIVATICKET Pty Ltd. Click here to view the VIVATICKET Pty Ltd listing. 19th July 2018 - ENTA…
read moreLes Mills has announced the expansion of exercise into the metaverse with the launch of the BODYCOMBAT VR app, fusing globally-renowned trainers with virtual reality to deliver an engaging fitness gaming experience.
The group fitness leader has teamed up with VR specialist Odders Labs to transform the world-famous BODYCOMBAT™ workout into a high-octane VR gaming app on the Quest Platform.
Led by BODYCOMBAT’s legendary program directors Rachael Newsham and Dan Cohen – the game pits players against martial arts challenges across a variety of levels, spanning intergalactic deserts and neo-city skylines. Players earn points for their effort and technique, with Rachael and Dan providing coaching cues and motivation to power them through the workouts.
Rachael Newsham, Les Mills’ Program Director of BODYCOMBAT, explains “the cultural convergence between fitness and gaming is sparking exciting collaborations and innovative products, so naturally we jumped at the chance to team up with Odders Labs to create something truly magical.
“The BODYCOMBAT VR app transports you into the middle of the most popular martial arts workout on the planet. The gamification and stunning VR vistas combine with the incredible moves, music and instruction that BODYCOMBAT is famous for to create an exhilarating experience that’s so fun you forget you’re even exercising.
“Our mission is to create a fitter planet and we hope the launch of the BODYCOMBAT VR app enables us to reach new audiences and break down barriers to exercise, helping more people to start their fitness journey and reap the rewards of an active lifestyle.”
Odders Labs Business Director, Jaime Pichardo Garcia added “after many years of taking BODYCOMBAT classes in gyms and at home, it’s been an incredible journey to work on bringing the experience to VR.
“This is a new step towards the future of fitness, and a revolution for VR workouts by bringing one of the biggest IPs in the fitness world with the same focus as Odders: innovation as the key differentiation of our products.”
The game features 25 training sessions ranging from basic to advanced levels, hosted across stunning environments including a desert on Mars, a desolate snowy tundra, ancient Rome and an evening in a Tokyo-inspired neo city.
The BODYCOMBAT VR app is available now to purchase in the Quest Store (US$29.99).
A Quest headset is required to play the game.
31st January 2022 - Les Mills Virtual continues to deliver for Launceston gym
27th January 2022 - Evolution Wellness looks to Les Mills content to aid member engagement
29th December 2021 - Australia’s video game industry doubles revenue in five years
10th December 2021 - Les Mills releases The Trip indoor cycling workout into Malaysian market
18th October 2021 - New virtual fitness business resource hub aids industry decision makers
7th October 2021 - Les Mills launches new omnichannel fitness platform
30th September 2021 - Les Mills Asia Pacific partners with Move to deliver digital content strategy
28th September 2021 - Tasmanian club finds Les Mills Virtual supports instructor longevity
23rd September 2021 - FRITS panel to explain how Virtual Classes can generate income for clubs
10th September 2021 - FITREC welcomes Les Mills Asia Pacific to its community
9th September 2021 - New Les Mills Global Fitness Report suggests members ready to ‘flock’ back to facilities
1st September 2021 - Les Mills provides Mastercard cardholders on-demand access to popular workouts
27th August 2021 - Les Mills International’s Keith Burnet shares experiences from 42 days in a rowboat
15th July 2021 - New global athletic series to combine social media challenges with stadium events
3rd February 2021 - New fitness platform MoveMii launches to connect members with personal trainers
21st June 2018 - Les Mills Virtual fitness studios helping Australian school students get active
12th February 2018 - Myzone launches new gamification app feature
17th January 2018 - Clublinks and PlaySight combine to bring gamification technology to grassroots sport
3rd August 2017 - Study shows gamification increases participant exercise levels by 40%
1st August 2017 - Aligned Leisure to introduce Les Mills virtual fitness innovation
9th June 2014 - 1,800 take part in the world’s largest BODYCOMBAT class
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