Gladstone MRM
Gladstone Health & Leisure (Gladstone MRM Pty Ltd Australia) is a leading supplier of leisure management and fitness software and is endorsed by leading health and fitness professionals and…
read moreTo enhance access to Smart Tech fitness equipment, Les Mills Asia Pacific has appointed PrimaFit - Indonesia’s leading supplier of fitness equipment and services - as Indonesian distributor for the award-winning product.
Advising that the new distribution arrangement will enable clubs, instructors and exercise enthusiasts to purchase Smart Tech equipment easily and conveniently, and receive the equipment quickly, Les Mills Asia Pacific Chief Executive, Ryan Hogan advised “working out with SMART TECH equipment delivers better results in a shorter time.
“This is due to the increased muscle activation, maximised workouts and faster calorie burn that SMART TECH workouts deliver.
“This may explain why research has found that the quality of a gym’s fitness equipment directly impacts the group fitness experience; and the better their experience, the longer they stay with you, and the more often they’ll refer their friends. It’s fair to say, therefore, that great equipment is great for gyms, since it’s been identified as one of the top two reasons as to why people attend their fitness facility (the other being, location).”
With member experiences key to growing any fitness facility, Hogan explains that equipment investment is not a sunk cost but, instead, an opportunity to attract, retain and engage new and existing members alike.
Alex Quinders, owner of Bali Fitness Seminyak, notes that when he took over and refurbished this gym, he replaced the club’s old weights with Smart Tech equipment, commenting “I’d used Smart Tech in Europe, so I understood the difference in quality compared to other brands.
“Our Instructors love being able to use Smart Tech in their classes, especially because nobody else in Bali has it; and the members appreciate the equipment because it’s very easy to handle and extremely ergonomic.”
Miho Araki, Head of Group Fitness at Paradigm Fitness - a lifestyle club located in South Jakarta - adds “the Paradigm concept is to always seek out the highest quality for our members.
“We are committed to finding the most effective equipment when it comes to material, grip and that which is easy on the human body.
“We like Smart Tech steps and bars for the quality and efficiency of use, as well as the great design. The barbell is easy on the wrists as it swivels when we curl or extend the arms. And the step feels solid when locked, and the non-slip surface feels safe.
“Our members like Smart Tech as it’s easy and fast to change weights, which helps with easier transitions between tracks. Other barbells don’t rotate when we flex or extend the arms and it’s much longer to change weights."
Contact PrimaFit at email ask@primafit.co.id
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23rd December 2021 - Global wellness economy set to be worth US$7 trillion by 2025
10th December 2021 - Les Mills releases The Trip indoor cycling workout into Malaysian market
7th October 2021 - Les Mills launches new omnichannel fitness platform
30th September 2021 - Les Mills Asia Pacific partners with Move to deliver digital content strategy
10th September 2021 - FITREC welcomes Les Mills Asia Pacific to its community
9th September 2021 - New Les Mills Global Fitness Report suggests members ready to ‘flock’ back to facilities
3rd September 2021 - World Economic Forum study identifies fitness as the most popular physical activity globally
1st September 2021 - Les Mills provides Mastercard cardholders on-demand access to popular workouts
8th October 2020 - Global Wellness Institute reports Asia-Pacific having largest economic growth in fitness, sport and recreation sectors
28th May 2019 - Les Mills global survey shows 80% of fitness club attendees are Generation Z or Millennials
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