Latest News

Back to Latest News back

 

Les Mills Asia Pacific names Primafit as Indonesian distributor of Smart Tech equipment

Les Mills Asia Pacific names Primafit as Indonesian distributor of Smart Tech equipment
June 7, 2022

To enhance access to Smart Tech fitness equipment, Les Mills Asia Pacific has appointed PrimaFit - Indonesia’s leading supplier of fitness equipment and services - as Indonesian distributor for the award-winning product.

Advising that the new distribution arrangement will enable clubs, instructors and exercise enthusiasts to purchase Smart Tech equipment easily and conveniently, and receive the equipment quickly, Les Mills Asia Pacific Chief Executive, Ryan Hogan advised “working out with SMART TECH equipment delivers better results in a shorter time.

“This is due to the increased muscle activation, maximised workouts and faster calorie burn that SMART TECH workouts deliver.

“This may explain why research has found that the quality of a gym’s fitness equipment directly impacts the group fitness experience; and the better their experience, the longer they stay with you, and the more often they’ll refer their friends. It’s fair to say, therefore, that great equipment is great for gyms, since it’s been identified as one of the top two reasons as to why people attend their fitness facility (the other being, location).”

With member experiences key to growing any fitness facility, Hogan explains that equipment investment is not a sunk cost but, instead, an opportunity to attract, retain and engage new and existing members alike.

Alex Quinders, owner of Bali Fitness Seminyak, notes that when he took over and refurbished this gym, he replaced the club’s old weights with Smart Tech equipment, commenting “I’d used Smart Tech in Europe, so I understood the difference in quality compared to other brands.

“Our Instructors love being able to use Smart Tech in their classes, especially because nobody else in Bali has it; and the members appreciate the equipment because it’s very easy to handle and extremely ergonomic.”

Miho Araki, Head of Group Fitness at Paradigm Fitness - a lifestyle club located in South Jakarta - adds “the Paradigm concept is to always seek out the highest quality for our members.

“We are committed to finding the most effective equipment when it comes to material, grip and that which is easy on the human body.

“We like Smart Tech steps and bars for the quality and efficiency of use, as well as the great design. The barbell is easy on the wrists as it swivels when we curl or extend the arms. And the step feels solid when locked, and the non-slip surface feels safe.

“Our members like Smart Tech as it’s easy and fast to change weights, which helps with easier transitions between tracks. Other barbells don’t rotate when we flex or extend the arms and it’s much longer to change weights."

Contact PrimaFit at email ask@primafit.co.id

Related Articles

17th May 2022 - Les Mills Asia Pacific spotlights three potential dangers to fitness clubs

4th May 2022 - Les Mills club partnership offers route to group fitness success

2nd May 2022 - Les Mills announces landmark global dance celebration for BODYJAM

21st February 2022 - Les Mills Group Fitness programs launched in Laos

8th February 2022 - New Les Mills app takes Body Combat into the metaverse

27th January 2022 - Evolution Wellness looks to Les Mills content to aid member engagement

23rd December 2021 - Global wellness economy set to be worth US$7 trillion by 2025

10th December 2021 - Les Mills releases The Trip indoor cycling workout into Malaysian market

7th October 2021 - Les Mills launches new omnichannel fitness platform

30th September 2021 - Les Mills Asia Pacific partners with Move to deliver digital content strategy

10th September 2021 - FITREC welcomes Les Mills Asia Pacific to its community

9th September 2021 - New Les Mills Global Fitness Report suggests members ready to ‘flock’ back to facilities

3rd September 2021 - World Economic Forum study identifies fitness as the most popular physical activity globally

1st September 2021 - Les Mills provides Mastercard cardholders on-demand access to popular workouts

8th October 2020 - Global Wellness Institute reports Asia-Pacific having largest economic growth in fitness, sport and recreation sectors

28th May 2019 - Les Mills global survey shows 80% of fitness club attendees are Generation Z or Millennials


Support our industry news service
We hope that you value the news that we publish so while you're here can we ask for your support?

As an independent publisher, we need reader support for our industry news gathering so ask that - if you don't already do so - you back us by subscribing to the printed Australasian Leisure Management magazine and/or our online news.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

Gladstone MRM

Gladstone Health & Leisure (Gladstone MRM Pty Ltd Australia) is a leading supplier of leisure management and fitness software and is endorsed by leading health and fitness professionals and…

read more

Access / Billing / Fitness / Technology / Venues

 
 

LIFE FLOOR (Aus & NZ)

Our team believes floors should be beautiful, comfortable, and engineered for safety, even when wet. Life Floor tiles meet six unique performance based standards: slip-resistance, impact absorption,…

read more

Aquatics / Play / Recreation / Safety / Surfaces

 
 

iDwala Pty Ltd

iDwala is the Community Sports Facility Specialist offering the highest quality designs and technical expertise to Councils, Schools and Sporting Clubs looking to create sporting…

read more

Consultants / Design / Recreation / Sport / Surfaces

 
 

Clubware

Clubware’s online gym software is not your run of the mill management system. It has been carefully designed to incorporate all the elements that a fitness club would need. How did we do that?…

read more

Access / Billing / Fitness / Recreation

 
 

Quayclean

Quayclean are a national cleaning and waste services partner with proven results in the understanding and delivery of cleaning needs and challenges faced by facilities including; major venues and…

read more

Aquatics / Hospitality / Surfaces / Venues

 
 

SportEng

ABOUT SPORTENG specialises in the Planning, Design and Construction inspection of Fields of Play for all sports. Blending engineering with the specialist knowledge gained from working closely with…

read more

Consultants / Recreation / Sport / Surfaces / Venues

 
 

DAE Global

DAE Global is one of the world’s leading international creative and production practitioners, creating award-winning sport, culture and entertainment experiences for over 30 years.  It was…

read more

Culture / Entertainment / Events / Venues

 
 

AUSTRALIAN WATERSLIDES AND LEISURE

A leading designer and manufacturer of innovative waterslides and attractions, Australian Waterslides and Leisure (AWL) is also able to advise clients in the areas of concept and design, feasibility…

read more

Aquatics / Attractions / Play / Waterparks

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business