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read moreA global fitness fundraising initiative, Workout For Water, has raised more than USD$850,000 to help combat ongoing humanitarian crises.
The campaign centred on a one-day exercise event by staged by UNICEF (the United Nations Children's Fund) and global fitness brand Les Mills to provide funds to help children and their families gain access to safe water, as well as health care, nutrition and sanitation.
Using Les Mills’ 19,000 gym partners and 130,000 instructors, workouts rolled out around the planet, starting in New Zealand, on 18th November.
Commenting on the fundraising Les Mills International Managing Director Phillip Mills stated “I want to thank everyone who took part and helped make Workout For Water a success,” said Les Mills International managing director Phillip Mills.
Ongoing fundraising events are planned in fitness clubs and at Les Mills training events into the new year, so the total will continue to rise even after the campaign.
Les Mills has also pledged to match the amount raised dollar-for-dollar up to US$250,000, with Mills adding “this doesn’t end here.
“The Workout for Water was a fantastic global event, and our aim is to keep the momentum going.
“So, if you couldn’t make it on the day, you can still support UNICEF’s incredibly important work.”
UNICEF New Zealand’s Executive Director Vivien Maidaborn concluded “water is central to everything we do. When children have access to safe water, sanitation and hygiene, they have more than just life, they have a chance to be healthy, to gain an education and to have a brighter future.
“Putting a single water pump into a community will change the lives of those children forever. By funding a water pump, what you’re really doing is providing clean water and sanitation, health care and immunisations, nutrition, education and emergency relief and more.”
Click here to find out more or donate.
17th October 2017 - HUGH JACKMAN BACKS LES MILLS AND UNICEF WORKOUT FOR WATER EVENT
20th September 2017 - LES MILLS AND UNICEF SEAL GLOBAL PARTNERSHIP
1st July 2017 - LES MILLS-BACKED RESEARCHER HIGHLIGHTS BENEFITS OF HIGH INTENSITY INTERVAL TRAINING
4th February 2017 - TECHNOGYM INVITES PARTICIPATION IN LET’S MOVE FOR A BETTER WORLD 2017
18th December 2016 - LES MILLS OFFERS INSIGHT INTO RUNNING SUCCESSFUL VIRTUAL FITNESS PROGRAMS
7th August 2016 - LES MILLS HIGHLIGHTS IMPORTANCE OF EXTERNAL MOTIVATION IN ACHIEVING FITNESS GOALS
15th January 2016 - LES MILLS INTRODUCES A NEW SOLUTION TO FILL CYCLE STUDIOS
30th November 2015 - JACINTA MCDONELL OF ANYTIME FITNESS AUSTRALIA RAISES $220,000 FOR DOUBLE THE LOVE PROJECT
16th March 2014 - UNICEF AND THE OFC COLLABORATE ON AWARD-WINNING JUST PLAY PROGRAM
20th May 2011 - DOCTORS TO PRESCRIBE EXERCISE AS MEDICINE
1st March 2010 - HYDROTHERAPY EXPERTISE FOR THE WORLD
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