Known as Hydrilla since September 2020 - see www.ausleisure.com.au/suppliers/hydrilla-pty-ltdread more
Leading theatre producer, Michael Cassel Group announces new partnership with TEG
Michael Cassel Group, one of the world’s leading theatre producers, has today announced it has accepted a strategic investment from Amplify, a global live entertainment and content holding company which was formed by Silver Lake and minority investor Mercury Capital to acquire TEG in November 2019.
TEG is a global, integrated live entertainment, ticketing and technology company and Silver Lake is the global leader in technology investing.
As a result of the investment, Michael Cassel Group will pursue significant expansion within the theatrical live entertainment vertical on a global basis. The deal is subject to regulatory approval.
Michael Cassel will retain significant ongoing equity ownership and will continue to run Michael Cassel Group as an independent entity.
TEG Chief Executive, Geoff Jones advised “We welcome Michael Cassel and his team to the Amplify family. TEG and our partners at Silver Lake formed Amplify to be a global live entertainment and content holding company. Together we have identified that there is a clear and compelling opportunity to build one of the leading global theatrical organisations within Amplify and we believe the Michael Cassel Group, through its global reputation, experience and relationships, is the right company to lead that charge, and we are excited to be able to help unlock its full potential.”
Michael Cassel, Chief Executive/Producer added “since inception, we’ve built a company with an enviable international reputation and a very strong and creative culture. I’m excited by the commitment and enthusiasm of our new partners TEG and Silver Lake and the synergies that they bring to Amplify. Together with my team, our goal is to build a global, diversified theatrical live entertainment company focused on producing and developing quality, premium content; expanding international touring and exploiting opportunities in emerging markets; and securing a vertically integrated model focused on theatre acquisitions.
“TEG’s live entertainment, ticketing, promotional platform and data expertise is second to none in the region.
“The combination of TEG and Silver Lake in Amplify will help us to further accelerate our growth organically and via acquisitions.”
Silver Lake, Managing Director, Stephen Evans notes “we believe strongly in the long term power and value of high quality content, and together with our partners at TEG and Mercury Capital, we are delighted to partner with Michael Cassel and his team as we set out to build one of the world’s leading theatre organisations, alongside TEG’s ticketing, content and data expertise.”
Barron International Group, LLC acted as the exclusive financial advisor to Michael Cassel Group on the transaction with Herbert Smith Freehills and KPMG acting as legal and accounting advisors. Amplify/TEG were advised by Latham & Watkins and Gilbert + Tobin and EY.
9th October 2019 - Geoff Jones outlines TEG’s international growth plans
4th October 2019 - Owners sell TEG to technology investors
20th September 2019 - TEG Insights launches advertising data and insights platform
19th September 2019 - TEG unveils new experiences content division
27th August 2019 - TEG reveals European expansion with the acquisition of The MJR Group
1st July 2019 - TEG appoints new Head of Digital
11th April 2019 - TEG awarded Ticketing Business of the Year
25th January 2019 - TEG restructures for new era of ticketing and technology
24th October 2016 - TEG appoints Tim McGregor as TEG Live Managing Director
25th March 2014 - Michael Cassel Group appoints new head of Marketing and Communications
Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?
The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.
However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.
Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.
Subscriptions cost just $90 a year.
Click here to subscribe.
The Complete Guide to Leisure Industry Products & Services.
TPEC Pool Enclosures provide a large range of premium commercial and residential retractable swimming pool, spa and terrace enclosures throughout Australia, servicing residential, local government…read more
Ausfit began in 1992, providing software services to the health and fitness sector including ClubWise, a fully hosted web-based product which combines state of the art club management software,…read more
AUSTRALIAN MADE. FIT FOR PURPOSE. Based on the Gold Coast, AlphaFit is a leading manufacturer and supplier of Australian gym equipment specifically for the commercial, strength and conditioning,…read more
Technogym is the leading company in the Wellness and Fitness field all over the world. With 2,200 employees, 14 branches in Europe, U.S., South America, Asia and Australia, Technogym exports its…read more
Digonex is a leading provider of customised dynamic pricing solutions to clients in arts and entertainment, sport, attractions, cultural institutions and retail sectors. Digonex’s technology is…read more
TicketSearch is focused on providing businesses, organisations, and venues with affordable, efficient, and powerful self-managed ticketing solutions. The organisation has offices in Australia, New…read more
get listed with our suppliers directory
Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!