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Leading global promoters Frontier Touring and AEG announce strategic joint venture

Leading global promoters Frontier Touring and AEG announce strategic joint venture
April 11, 2019

Leading global concert promotion and venue management business AEG Presents and Frontier Touring, the leading concert promotion company in Australia and New Zealand, have today announced into a strategic joint venture to unify their operations in Australasia.

The partnership combines Frontier Touring’s broad regional expertise with AEG Presents’ extensive resources and will continue to grow both company’s presence throughout the Asia Pacific region.

Established in 1979, Frontier Touring will continue to operate under its existing name and be led by founder and Chief Executive Michael Gudinski. The company helped to pioneer the Australian music industry and in 2018 was ranked third among the world music industry’s promoters, according to Billboard.

The two independent companies have had a strategic partnership across numerous tours in Australia and New Zealand since 2007, including the Rolling Stones, Leonard Cohen, Taylor Swift’s Red and 1989 Tours, Celine Dion, Justin Bieber, Rodriguez and Shawn Mendes.

Announcing the partnership, Frontier Touring Chief Executive, Michael Gudinski stated “Frontier Touring has been fiercely independent since its inception in 1979 and there is no doubt that we’ve batted well above the average on a global level in recent years. AEG Presents has had a successful track record of partnering with independent promoters and allowing them to keep their entrepreneurial roots while also supporting their growth.

“This next step is about ensuring that Frontier, AEG and our joint venture partners Illusive Presents and Chugg Entertainment raise the bar in the Australasian live market higher than ever before.

“As demand for live entertainment continues to grow across Australia and New Zealand, we are incredibly excited to be working with a global entity like AEG Presents and the opportunities that it can bring to our business. AEG is known for its iconic assets including The Coachella Valley Music & Arts Festival, BST Hyde Park Festival, Stagecoach Country Music Festival, the New Orleans Jazz and Heritage Festival, as well as such venues as STAPLES Center and The O2, amongst others.”

Jay Marciano, Chairman and Chief Executive of AEG Presents, added “Frontier Touring and AEG Presents share a passion and commitment to delivering the best music experiences to artists and fans alike. Michael has built an incredibly respected organization with a proven track record of success and we are pleased that he chose to partner with us. We look forward to working closely with him and his talented team to further grow the Frontier Touring brand.”

In 2018, Frontier enjoyed a phenomenally successful year including tours with Paul McCartney, Celine Dion, Foo Fighters, The Killers, Harry Styles, Sam Smith, Rise Against, and Ed Sheeran, which became Australasia’s biggest tour ever.

The new partnership will be effective beginning 1st July 2019.

Frontier’s existing joint venture with Matt Gudinski’s Illusive Presents and the recently announced Chugg Entertainment joint venture will continue under the new arrangement including Australia’s largest country music festival CMC Rocks, which will now be operated as part of the new partnership. The joint venture with AEG Presents applies only to Frontier Touring and not the wider Mushroom Group stable of 25 companies.

However, Frontier will continue to remain a part of and utilise the extensive resources of Mushroom Group.

Image: Frontier Touring's Michael Gudinski with Jay Marciano of AEG Presents.

Related Articles

11th April 2019 - AEG Ogden welcomes Gudinski and Chugg to its global family

26th March 2019 - Promoters Gudinski and Chugg announce new partnership

11th February 2019 - Concert promoter Michael Chugg says Viagogo is ‘out of control ... f***ing thieves’

8th February 2019 - AEG Facilities and SMG announce merger to create global venue management giant

24th January 2019 - Frontier Touring ranked top Australian promoter in new Billboard global report

17th August 2018 - AEG Presents appoints new Senior Vice President Live Music International position

8th March 2018 - Gudinski: ‘promoters aren’t the bad guys’ in Ed Sheeran ticket scalping debate

21st May 2017 - AEG Ogden looks to advance Brisbane’s proposed $2 billion entertainment precinct

19th May 2017 - AEG Facilities accounts for 50% of ticket sales in top 10 global arenas

14th March 2017 - AEG Live rebrands as AEG Presents

30th January 2017 - AEG Facilities sell more than 12 million tickets worldwide during 2016

29th February 2016 - AEG Ogden linked consortium planning new $400 million Brisbane entertainment venue

1st May 2016 - Frontier Touring issues Facebook warning on ticket scalping and unauthorised resellers

10th August 2015 - Frontier Touring named the Number One Concert Promoter in the World

27th November 2014 - Michael Gudinski named the most powerful person in Australian music

25th August 2014 - Michael Gudinski and Macedon Ranges Council agree to more concerts at Hanging Rock

15th March 2014 - Michael Chugg celebrates 50 years as an entertainment promoter

3rd December 2013 - Michael Gudinski named ‘Industry Icon’ at ARIA Awards


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