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Promoters Gudinski and Chugg announce new partnership

Promoters Gudinski and Chugg announce new partnership
March 26, 2019

Music pomoters Michael Gudinski and Michael Chugg have announced an exclusive joint venture between their successful touring companies - 20 years since first parting ways.

The partnership will see Frontier Touring and Chugg Entertainment join forces as co-promoters on all Chugg Entertainment tours from next month.

In a statement sent to The Music Network, Chugg advised “Chugg Entertainment has had an incredible run of late and it’s the perfect time for us to take this step to strengthen our place in the market and keep growing while the industry changes and evolves.”

Frontier will also join co-promoters Chugg Entertainment and Potts Entertainment as a partner in country music festival CMC Rocks QLD.

Now in its fourth year, daily attendance at CMC Rocks hit 24,000 this month.

As reported by The Music Network, Susan Heymann will continue as Managing Director of Chugg Entertainment, reporting to both Gudinski and Chugg on all joint projects.

Gudinski added “Chuggi and Susan have built a great team that punches above their weight and I’m excited about what the Chugg and Frontier teams can achieve together.

“Michael and I have been in and out of business together for almost half a century and we’ve both seen a lot change in that time.

“There’s no doubt that live touring in Australasia is undergoing its biggest transition ever and we’re both equally passionate about ensuring we continue to set the bar for touring down under.”

Frontier Touring and Chugg Entertainment both secured Top 20 spots in the 2018 Billboard End Of Year Top Promoters Chart, with global positions a number three and 16 respectively.

Image (from left):Michale Chugg, Susan Heymann and Michael Gudinski.

Related Articles

11th February 2019 - Concert promoter Michael Chugg says Viagogo is ‘out of control ... f***ing thieves’

24th January 2019 - Frontier Touring ranked top Australian promoter in new Billboard global report

8th March 2018 - Gudinski: ‘promoters aren’t the bad guys’ in Ed Sheeran ticket scalping debate

22nd May 2017 - Inflated ticket resale prices impacting consumers’ discretionary entertainment spending

16th October 2016 - Michael Chugg named International Entertainment Buyer of the Year

1st May 2016 - Frontier Touring issues Facebook warning on ticket scalping and unauthorised resellers

10th August 2015 - Frontier Touring named the Number One Concert Promoter in the World

27th November 2014 - Michael Gudinski named the most powerful person in Australian music

15th March 2014 - Michael Chugg celebrates 50 years as an entertainment promoter

3rd December 2013 - Michael Gudinski named ‘Industry Icon’ at ARIA Awards

12th February 2009 - Michael Chugg named International Promoter of the Year


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