Latest News

Back to Latest News back

 

Jupiters Gold Coast transitions to new brand

Jupiters Gold Coast transitions to new brand
March 21, 2017

Gold Coast tourism landmark, Jupiters Hotel & Casino, the site for many industry conferences and events, is transitioning to its new brand as The Star, Gold Coast.

The rebranding of the 30-year-old casino, hotel and events venues facility is part of a transition by parent company the Echo Entertainment Group to become The Star Entertainment Group.

Being progressively rolled out across the casino operator’s properties in Sydney, the Gold Coast and Brisbane, Echo Chief Executive Matt Bekier said the name change, which will see the company trade under The Star banner, will allow a seamless transition to a consolidated brand platform.

Bekier stated “with the $345 transformation underway at the Gold Coast we are creating a casino which will look very different from the old Jupiters. Now we really need to lift our game.

“Previously, we did not have the facility to shift our high-end customers from Sydney to the Gold Coast but we will now be providing a new-look property which will appeal to VIPs.

“We are not only spending money on the property, we are about to begin a new customer service program which will offer a true high-value customer proposition.”

The rejuvenation of the Gold Coast property is seeing the development of a new 17-storey, six-star all-suite hotel at the front of the property, scheduled for completion completed in time for the Gold Coast 2018 Commonwealth Games.

Bekier added “this is more than a change of name and logo. It marks a step change in the way we intend to operate.

“As a group we will own and operate truly world-class integrated resorts that will retain local identity but deliver consistently premium standards of service and experiences.”

The Star Sydney is also being rebranded while the Treasury Casino & Hotel in Brisbane will be known as Treasury by The Star as an interim rebrand and renamed The Star, Brisbane when the Queen’s Wharf integrated resort opens in 2022.

Image: Artist'c concept for the redeveloped The Star, Gold Coast.

13th November 2016 - 5,500 CROWD BRING THE PAN PACIFIC MASTERS GAMES TO A CLOSE

5th September 2016 - $3 BILLION GOLD COAST CASINO RESORT TO INTEGRATE WITH SEA WORLD

17th May 2016 - STAR ENTERTAINMENT GROUP UNVEILS GOLD COAST INTEGRATED RESORT MASTERPLAN

19th February 2016 - NEW $1 MILLION PARKLAND DEVELOPMENT FOR BROADBEACH

4th August 2015 - QUEENSLAND GOVERNMENT BACKS PLANNING FOR NEW GOLD COAST INTEGRATED RESORT PROJECT

21st July 2015 - DESTINATION BRISBANE CONSORTIUM SUCCESSFUL IN BID TO REDEVELOP BRISBANE’S QUEEN’S WHARF

 


Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

Polin Waterparks

Polin was founded in Istanbul in 1976, and has since grown into a leading company in the waterparks industry. Today Polin is one of the world leaders in the design, production, and installation of…

read more

Aquatics / Attractions / Play / Waterparks

 
 

Jonas Leisure

JonasLeisure offers a complete range of leading leisure and recreation software brands – envibe, Centaman, Gladstone Health & Leisure, The Retention People, Nutrition Complete and…

read more

Aquatics / Billing / Fitness / Recreation / Sport

 
 

Hydrocare Pool Services

Hydrocare Pool Services Pty Ltd offer 25 years of experience in aquatic industry features, products and water treatment. Hydrocare Pools has undertaken water treatment for aquatic centres and…

read more

Aquatics / Attractions / Play / Recreation / Technology

 
 

SKC Operations Pty Ltd (SKCorp)

SKC Operations Pty Ltd (SKCorp) is an expert retail and marketing services team specialising in sports, leisure, aquatics, fitness, health, wellness & recreation industry. Using proven…

read more

Aquatics / Consultants / Fitness / Marketing / Retail

 
 

GOPLAY COMMERCIAL PLAYGROUNDS

Goplay designs and manufactures specialised playground equipment for indoor play centres, hotels, food chains, clubs and resorts. If our years of experience and dedication have taught us one thing,…

read more

Play

 
 

GUNNEBO

Gunnebo is a global provider of security and access control solutions and services with sales companies in 31 countries in Europe, the Middle East, Africa, Asia, the Americas and Australia.…

read more

Attractions / Entertainment / Security / Ticketing / Venues

 
 

AEROBIC MICROPHONES AUSTRALIA

Aerobic Microphones Australia provides audio products for the fitness industry. Products include the sweat resistant Cyclemic and Aeromic headworn microphones and pouchbelts that are made in…

read more

Fitness / Technology

 
 

RHINOPLAY

Rhinoplay offers playground equipment in Australia that is safe, durable, and most importantly fun! We specialise in creating unique indoor playgrounds for play centres and outdoor playgrounds for…

read more

Parks / Play / Surfaces

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business