INTIX joins AO StartUps program

January 3, 2025

INTIX, Australia's largest independent provider of sports ticketing solutions, has been announced as the latest company that will benefit from being part of the AO StartUps program.

The Australian Open’s start-up initiative backs businesses working in sport, health and entertainment to build, test or pilot solutions with Tennis Australia and tennis events.

INTIX’s full-feature next-generation online ticketing platform offers membership, reserved seating season passes, hospitality, accreditation, corporate and sponsor passes, player passes, affordable selling and scanning equipment and door sales solutions. It has attracted a growing client base including NBL1, AFL Victoria, Western Australian Football League and Queensland Rugby League and will be piloted at the Workday Canberra International 2025 this weekend.

Welcoming the backing, INTIX founder, Alex Grant stated “we see ticketing as more than just a transaction, our mission is to provide the most feature-rich ticketing and membership platform dedicated to sports that enhances fan engagement and streamlines the event management process.

"In order to do that we need to evolve as fast as technology does and offer the best available software and solutions to our clients and their customers."

Other new businesses in the AO StartUp program will be announced in the leadup to the 2025 Australian Open, being staged from 12th to 26th January.

Previous companies to have joined AO StartUps include BatFast, 1080 Motion, Pendular, CAMB.AI, Prism Neuro Trickshot, DVOX, Stringr, Straffr, Circular, PAM, Raven, Cape Bionics, Equidi, Calyx, MATCHi and YBVR.

AO StartUps is led by Tennis Australia’s Innovation team and follows the launch of Tennis Australia’s Venture Capital Fund (Wildcard Ventures) and its multi-year partnership with global accelerator powerhouse, Techstars.

7th December 2024 - Pat Rafter to highlight Padel at Australian Open showcase events

27th November 2024 - Tennis Australia welcomes Haier as an official partner of Australian Open 2025-2027

12th October 2024 - Australian Open reveals AO LIVE music lineup for 2025

11th October 2024 - Australian Open introduces new fan experience and increased shaded areas for 2025

3rd October 2024 - INTIX launches add-on no-fee donation feature for event tickets

26th July 2024 - INTIX announces partnership with Football Victoria and La Trobe University’s Home of the Matildas

7th June 2024 - ASTN partnership delivers new accelerator program for Queensland sportstech startups

29th February 2024 - INTIX moves to expand internationally with UK office opening

1st February 2024 - INTIX real-time marketing enhances event revenue

29th September 2023 - ASTN releases new playbook to encourage sports tech startups

7th August 2023 - Events promote Australia’s fast growing sports tech industry

31st July 2023 - INTIX introduces smartphone payments for events

14th June 2023 - Humanitix encourages startups to build philanthropy into their business models

24th May 2023 - New report reveals ongoing growth of Australia’s sports tech industry

6th December 2022 - INTIX announces partnership with Victoria’s Eastern Football Netball League

31st August 2022 - INTIX to provide ticketing solutions for Melbourne Sports Centres

2nd April 2022 - Melbourne Victory partners with INTIX to deliver digital ticketing solution

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