Latest News

Back to Latest News back


Improving performance in the NZ visitor industry

Improving performance in the NZ visitor industry
May 17, 2011

Maximising the economic and social benefit that visitors can bring communities will be the focus of a symposium in Wellington on 22nd June.

The symposium will explore ways that local government and the visitor industry can work more closely together to attract visitors.

The event will build on the themes developed in Local Government and the Visitor Industry: A Powerful Partnership - a campaign produced last year by the Tourism Industry Association New Zealand (TIANZ) and Regional Tourism Organisations New Zealand (RTONZ).

Lawrence Yule, Local Government New Zealand (LGNZ) President and Mayor of Hastings, says that councils are arguably the visitor industry's most important partner.

Mayor Yule says councils invest in supporting infrastructure such as museums and stadia, events and festivals, and in promotion activities and agencies like regional tourism organisations and i-SITE visitor centers, stating "we need to maximise the current investment made by local government and find better ways of working with tourism businesses to achieve further growth for regional economies from the visitor industry."

The symposium will establish a set of key action points for local government and the visitor industry based on the priorities set out in Local Government and the Visitor Industry: A Powerful Partnership. It is intended for the symposium to become an annual event that will review progress and implementation against agreed actions.

TIANZ Chief Executive Tim Cossar says the Association has just completed a series of 11 road shows with tourism operators around the country. One of the recurring themes was about finding ways that the industry can better engage with councils at a local level.

Cossar explains "visitor-based businesses see council as a critical partner but many feel they lack a clear understanding of how to get involved and stay involved in decision-making at a regional level. We just have to do better at engaging with local government if we are to extract maximum benefit from the visitor industry."

Incoming RTONZ Chair David Perks says the visitor industry is a key driver of regional economies and how that investment can be better utilised will be a key theme of the day, adding "regional tourism organisations understand the fiscal constraints faced by councils and we want to be able to make better use of available funding."

The symposium will attract Mayors, council Chief Executives and officials involved in tourism and economic development, as well as RTOs and tourism operators.

For more information and registrations, go to

Image: Akaroa Harbour, South Island



Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.


supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all


At easyemployer we've come up with a software solution that manages one of your most important, and often most costly, business resources - your staff. We are helping 100s of clients to…

read more

Finance / Fitness / Technology



As of 2018, TicketServ operates as SeatGeek Asia Pacific Pty Limited, part of international ticketing platform SeatGeek. Click here to contact SeatGeek Asia Pacific via their entry in…

read more

Attractions / Entertainment / Events / Sport / Ticketing



Quayclean are a national cleaning and waste services partner with proven results in the understanding and delivery of cleaning needs and challenges faced by facilities including; major venues and…

read more

Aquatics / Hospitality / Surfaces / Venues



Playrope Aqua-Fun, are the Australian & New Zealand exclusive distributors for Vortex Aquatic Structures International, the world leader in aquatic playgrounds and urban water landscapes.…

read more

Aquatics / Attractions / Parks / Play / Recreation



Technogym is the leading company in the Wellness and Fitness field all over the world. With 2,200 employees, 14 branches in Europe, U.S., South America, Asia  and Australia, Technogym exports its…

read more

Fitness / Technology / Wellness



With its sleek good looks and easy-to-use yet powerful functionality, Envibe is the premium fitness club software for the Australasian leisure, recreation and fitness industry. We are the most…

read more

Aquatics / Fitness / Recreation / Technology


@leisure Planners

@leisure is a team of experienced leisure, aquatic and sports facility managers and planners, with market modelling, sports management, recreation planning, business and GIS qualifications. We have…

read more



get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business