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ICC T20 World Cup 2020 appoints KOJO Sport to enhance fan experience

ICC T20 World Cup 2020 appoints KOJO Sport to enhance fan experience
October 14, 2019

KOJO Sport, an independent sports and entertainment business with offices across Australia, has been appointed by the International Cricket Council (ICC) T20 World Cup 2020 to deliver creative sports presentations for both the Women’s and Men’s T20 World Cup tournaments, which will be held in Australia in 2020.The contract includes delivering the in-stadia sports presentation program and extends to entertainment in the stadium precinct to enhance the fan experience.

As the world’s fastest-growing cricket format, the T20 World Cups will be held as standalone events, in eight host cities and 13 venues right across Australia.

Both finals will be held at the MCG.

ICC T20 World Cup 2020 Local Organising Committee Chief Executive, Nick Hockley advised “KOJO was the standout choice for the T20 World Cup. They are passionate about the game, have extensive experience and demonstrated some really innovative and creative ways to engage fans of all ages.

“T20 cricket has been at the forefront of combining sport and entertainment. It is fantastic to have a local success story, KOJO, join the team that will put on a spectacular show in 2020.

“We are privileged to be hosting both the Women’s and Men’s T20 World Cups at some of the best stadiums in the world, and we know KOJO’s creativity and expertise will ensure a memorable experience for fans from across Australia and for visitors from around the world.”

For KOJO Sport, the win follows their appointment by Cricket Australia to deliver the Men’s and Women’s International Cricket Sports Presentation program nationwide for the next three seasons.

Stephen Lord, KOJO’s Chief Executive noted that this is a great achievement and reflects the team’s commitment to delivering outstanding sporting results, stating "our sole purpose as a company is to captivate audiences, we have had the honour of working on cricket events across Australia for the last five years and winning the ICC T20 World Cup contract is a huge achievement by our team.

"Fan engagement is at the very core of our sports presentation programs, and KOJO’s team of strategists, creatives, producers, production crew and technical managers are all well versed in placing the fan at the centre of everything we do.

"We want to engage and lift the fan experience from the very onset of their journey, starting with activations outside the venue precinct. Our Fan-X methodology will help attract new audiences, grow attendances and deliver exceptional match day experiences.”

The ICC Women’s T20 World Cup will take place from 21st February to 8th March 2020, while the Men’s T20 World Cup runs from 18th October to 15th November 2020. 

To find out more about KOJO visit www.kojo.com.au

To find out more about the ICC T20 World Cup visit www.t20worldcup.com

Image: The Gabba lights up for cricket.

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