Latest News

Back to Latest News back

 

IAAF enters global ticketing services partnership with Ticketmaster

IAAF enters global ticketing services partnership with Ticketmaster
March 9, 2018

Ticketmaster has expanded its global sporting portfolio after partnering with world athletics governing body, the IAAF.

Following a worldwide tender, the agreement will see Ticketmaster provide ticketing services for the IAAF’s portfolio of global events from 2019 to 2021.

The Live Nation-owned ticketing giant will provide access to its ticketing platform to local organising committees, who can leverage the services to sell tickets and drive revenue for their events.

Having one ticketing service partner will significantly simplify the ticketing process for the IAAF and its event organisers, ensuring a consistent experience for athletics fans no matter what part of the world they live in. This is particularly useful to organising committees of IAAF events as they can access a global network of fans rather than building fan bases from scratch for each event. Fans can save their profiles and preferences on the platform and receive information about all athletics events within the series.

Announcing the partnership, IAAF Chief Executive, Olivier Gers explained “finding new solutions that help our local organising committees access our global fan base and that help our fans access events more efficiently is key to creating long-term relationships between fans, athletes and athletics.

“Ticketmaster will help us build a global picture of athletics fans giving a better understanding of who is following our sport, where they are from and what aspects of the sport they are most interested. This will keep fans connected to the events and athletes they love.”

Adam Newsam, Managing Director for Ticketmaster Sport added “the IAAF’s ticketing strategy has both fans and local organising committees at its core. Collaborating with the IAAF on an international scale will help grow athletics as we streamline the experience for local organising committees and fans.”

IAAF events between 2019 and 2021 include the World Cross Country Championships, World Championships in Athletics, World Relays, World Indoor Championships, and the World Race Walking Cup.

2nd March 2018 - LIVE NATION REGISTERS RECORD REVENUES THROUGH 2017 

17th August 2017 - WORLD ATHLETICS LOOKS TO QATAR AFTER IAAF WORLD CHAMPIONSHIPS FLAG HAND OVER

4th April 2017 - TICKETMASTER UNVEILS NEW TECHNOLOGY TO ENHANCE FANS’ TICKET BUYING EXPERIENCE

9th March 2017 - TICKETMASTER DEFENDS RESALE WEBSITE

 24th February 2017 - TICKETMASTER’S MARIA O’CONNOR NAMED FEMALE CHIEF EXECUTIVE OF THE YEAR 

5th April 2016 - IAAF ‘CLOSELY MONITORING’ QATAR WORKERS’ SITUATION FOLLOWING AMNESTY REPORT 

26th August 2015 - NEW IAAF PRESIDENT COE TARGETS RESTORATION OF ‘TRUST AND INTEGRITY’ IN ATHLETICS


Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

Aussie Strength

We are Aussie Strength. The ultimate supplier for Commercial Gym Equipment that's built to deliver in the toughest environments. From USA-Built hardcore weight training equipment from Arsenal…

read more

Fitness / Technology / Wellness

 
 

CENTAMAN

Centaman has been a market leader in Enterprise Software Solutions for the leisure and recreation industry and both profit and not-for-profit attractions since 1991. It offers a wide range of software…

read more

Access / Billing / Fitness / Technology / Ticketing

 
 

Summit Fitness

Summit Fitness Equipment is now part of NovoFit - see www.ausleisure.com.au/suppliers/novofit/

read more

Fitness / Recreation / Technology / Wellness

 
 

REGUPOL

Regupol Australia Pty Ltd offers a comprehensive range of recycled rubber fitness and leisure flooring surfaces. Their range of products include everroll rubber flooring, Regupol elastic…

read more

Fitness / Recreation / Safety / Surfaces

 
 

Otium Planning Group

Otium Planning Group is a contemporary sport and leisure consultancy providing services in planning, facility development, management and funding for the sport, recreation and leisure industries…

read more

Aquatics / Consultants / Recreation / Sport / Venues

 
 

QUAYCLEAN

Quayclean are a national cleaning and waste services partner with proven results in the understanding and delivery of cleaning needs and challenges faced by facilities including; major venues and…

read more

Aquatics / Hospitality / Surfaces / Venues

 
 

THE FITNESS GENERATION

The Fitness Generation is now part of NovoFit - see www.ausleisure.com.au/suppliers/novofit/

read more

Fitness / Technology / Wellness

 
 

LEISURE CONCEPTS AUSTRALIA

Leisure Concepts brings the world’s leading fitness equipment brands to Australasia - these include True Fitness, Atlantis Strength, Merrithew (Stott Pilates), Intenza Fitness,…

read more

Fitness / Recreation / Technology / Wellness

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business