Latest News

Back to Latest News back


Hxpoxi weight loss studios ‘simple business model’ now operating in 65 Australian locations

Hxpoxi weight loss studios ‘simple business model’ now operating in 65 Australian locations
February 25, 2019

Almost five years after the potential of the Hypoxi concept of cellulite and fat burning treatments was recognised by Goodlife Health Clubs, 65 of the specialist studios are now operating in Australia.

Declining from a peak of 80 studios, there are now 27 in NSW, 13 in Queensland, 18 in Victoria, four in Western Australia and three in South Australia.

Nonetheless, operating in the competitive activity and weight loss space the brand continues to be popular, particularly among women.

The Hypoxi-method is a combination of low-impact exercise and vacuum and compression technology that targets the body’s weakest areas of circulation. It’s believed that the weaker the circulation, the harder it is to metabolise fat in those areas. For women, those areas are the common ‘problem’ zones of stomach, hips, bottom and thighs. By increasing blood circulation to the stubborn fat stores - done by using dual Hypoxi machines - it is claimed that fat burning can be increased in those stores.

A recent review by Vogue Australia advised “I saw extreme results in the first six sessions - in fact, I was so shocked because I had told my coach that I didn’t feel anything had shifted.

“But numbers don’t lie and I had lost over 20 centimetres overall.”

Now part of the media-shy Fitness and Lifestyle Group, Hypoxi studios can also be found in the USA, as well as in Germany (where the technology was created) was created and Belgium.

Speaking to US-based ClubSolutions, Alexis Farley, General Manager, Operations for Hypoxi, Goodlife and Go Health Clubs, explained Hypoxi’s competitive advantage.

Farley (pictured) advised “Hypoxi has unique, patented technology that has been delivering measurable results in targeted fat burning and cellulite reduction for 20 years.

“This proven technology allows clients to easily and naturally achieve more effective and targeted results than other offerings in either the beauty or fitness industry. Competitors are largely about working harder to achieve results - Hypoxi offers an easier way for everybody, regardless of age, fitness level, or body shape to reach weight loss and body shaping goals.”

With Hypoxi studios operating as independent studios and within larger clubs, Farley added “Hypoxi helps clubs convert under-utilised floor space into high ROI businesses, and assists clubs in attracting a slightly older, deconditioned or inactive client that is typically difficult to attract and retain.

“(It is) a simple business model to run and integrate, allowing clubs to leverage their existing rent/floor space, database, marketing activities and management structure.

“It creates a truly incremental, high-yield revenue stream that enhances the club offering for existing members, and gives the club broader appeal to external prospects.”

For more information on Hypoxi click here to view the Hypoxi Australia Pty Ltd entry in the Australasian Leisure Management Supplier Directory.

Related Articles

29th January 2019 - Report suggests Fitness and Lifestyle Group buys CMG Asia for $200 million

24th September 2018 - Weight Watchers ends use of ‘weight’ in branding

27th July 2018 - Research-based weight loss program gets Australian launch

3rd May 2018 - Exploring Successful Weight Loss Programs in Fitness Centres and Clubs

27th October 2017 - Fitness and Lifestyle Group acquires Go Health Clubs

22nd October 2016 - Hypoxi to offer weight loss studio franchise opportunities in the USA

19th August 2016 - Ardent Leisure sells Goodlife​ Health Clubs in $260 million deal

12th October 2015 - Goodlife takes Hypoxi weight loss studio concept to North America

28th January 2015 - Exercise tones women’s minds as well as their bodies

1st April 2014 - Changing the way Australians approach weight loss

22nd June 2011 - Gyms Add Value with Weight Loss

31st July 2010 - Fitness Leaders Call for Government Financial Incentives for Weight Loss

Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.


supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all


At easyemployer we've come up with a software solution that manages one of your most important, and often most costly, business resources - your staff. We are helping 100s of clients to…

read more

Finance / Fitness / Technology



Vticket Pty Ltd is the Australian and New Zealand distributor for Gateway Ticketing Systems Inc., the world leader in high-speed access control, admission control and ticketing software for the…

read more

Attractions / Security / Technology / Ticketing / Venues


HYPOXI Australia Pty Ltd

HYPOXI®  is one of Europe’s most successful health and weight loss studio concepts.  It’s the first weight loss technology to incorporate exercise with advanced vacuum and…

read more

Fitness / Technology / Wellness


The Pool Enclosure Company

Welcome to The Pool Enclosure Company (TPEC). We provide a large range of premium commercial and residential retractable swimming pool, spa and terrace enclosures throughout Australia, servicing…

read more

Aquatics / Design / Recreation / Venues


METRA Australia

METRA Australia is your innovation partner for smart electronic locking, Access Control solutions and cashless payment systems to suit all types of leisure facilities.  Our team’s…

read more

Aquatics / Attractions / Fitness / Recreation / Security


Aflex Inflatables

Aflex Inflatables are the leaders for obstacle courses, pool toys, waterparks and land-based watersides and fitness runs. They are industry leaders offering the widest range of pool, lake and beach…

read more

Aquatics / Play / Waterparks


The Retention People Australia

TRP help health clubs, leisure centres and gyms across the globe create happy, loyal members through our user-friendly software which enables effective engagement and the delivery exceptional customer…

read more

Fitness / Marketing / Recreation / Technology / Wellness


get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business