Developed in Europe, this innovative system offers a safety management solution for swimming pools that checks individual swimmers via their wristband - monitoring their depth and time. Sensors…read more
Gold Coast plans to lead economic recovery of Australia’s festival industry
The Gold Coast plans to spearhead the Australian festival industry’s economic recovery from the COVID-19 shutdown with more than 20 festivals having been confirmed to take place on the Gold Coast in 2021. According to the region’s peak major events organisation, Major Events Gold Coast (MEGC), this will help to generate approximately $200 million for the Gold Coast economy.
Founder and event director of the Australian Festival Industry Conference (AFIC) Carlina Ericson says that a year after the Federal Government’s ban on ‘non-essential mass gatherings of 500+ people’ came into effect, the Gold Coast is leading the economic recovery of Australia’s festival industry.
Ericson notes “when you look at the amount of announcements that have been made this year alone relating to the return of festivals in 2021, it’s really quite impressive.
MEGC is charged with the responsibility of igniting the city with a vibrant array of festivals, sporting and cultural events that showcase the Gold Coast as a world-class, global events destination.
MEGC Chief Executive, Jan McCormick, who will be presenting at the AFIC, says the organisation “is committed to showcasing Australia’s Gold Coast as one of the most sought-after destinations to present, attend or participate in an event.
“We are absolutely thrilled that the Gold Coast has been successful in securing the 2021 Australian Festival Industry Conference. It is a wonderful opportunity to boost our city’s economy and showcase all that the city has to offer”.
More than 150 delegates are expected to travel to the Gold Coast for the conference which will take place from 1st to 3rd September 2021 at Sea World Resort.
Last week’s $1.2 billion tourism package announcement by the Federal Government provides the Gold Coast and Australia’s festival industry with even more opportunities to recover as it navigates its way through a post COVID-19 world.
Austrade’s ‘Business Events Grant Program’ encourages potential sponsors or exhibitors to apply for a 50% reimbursement of their associated costs through the Federal Government.
The minimum spend has been reduced to $10,000 (originally $20,000), meaning that anyone who is interested in partnering or exhibiting at any business event listed on the program’s ‘Schedule of Approved Business Events’, can apply to claim $5,000 back from Austrade. Additionally, the deadline for applications has been extended to 30th June 2021.
Ericson adds “I have been actively lobbying the Tourism Minister for some time now on changes to Austrade’s program, explaining that due to the severe economic impact that COVID-19 has had upon Australia’s festival industry, the Program’s conditions currently act as a barrier to participation and, therefore, has a direct flow on effect to the industry’s overall recovery rate.
“AFIC enables suppliers from the Gold Coast, and indeed across the country, to get in front of some of the country’s top festival decision makers and this program will be crucial to their post-COVID-19 economic recovery.”
The Gold Coast is also included in the half-price airline ticket program which will run from 1st April to 30th September 2021.
This means that festival professionals from across the country will have access to discounted travel to attend AFIC and acts a prime incentive for them to extend their stay and explore the Gold Coast’s pristine beaches, top-quality restaurants and various theme parks.
Ericson continues “I’m really excited about what the recent announcements mean for the recovery of the Australian festival industry and the Gold Coast’s tourism economy.
“I would encourage everyone to take advantage of these limited time government incentives that are designed to kick-start the national economy so that we can all get back to work.”
The following Gold Coast-based festivals will proceed in 2021:
- Beyond the Sands Art Festival
- Gondwana Festival
- Storyfest Writers Festival
- Gold Coast Film Festival
- Gold Coast Running Festival
- Rosé Coast Gold Coast
- Inverted Festival
- Under the Southern Stars
- Blues on Broadbeach
- Cooly Rocks On
- Village Roadshow Theme Parks Marathon
- Pan Pacific Masters Games
- Gold Coast Cheese, Chilli & Chocolate Festival
- Beach Rugby Australia Festival
- SWELL Sculpture Festival
- Crafted Beer & Cider Festival
- Gold Coast Multicultural Festival
- Groundwater Country Music Festival
- Festival of Touch
- FISIOCREM GC50 Run Festival
- Gold Coast 600 & Boost Mobile Gold Coast 500
Image top of Groundwater Country Music Festival courtesy of Major Events Gold Coast
27th January 2021 - Gold Coast secures full program of events for 2021
5th January 2021 - Gold Coast Council announces grants to promote live music
20th November 2020 - Gold Coast’s HOTA Gallery announces 2021 program
29th October 2020 - Gold Coast welcomes the return of live music with new summer music festival
16th March 2021 - 2021 Adelaide Festival beats box office target
9th March 2021 - LiveFit Festival announces new dates for 2021
9th March 2021 - Goulburn to hold new one-off festival
8th March 2021 - Australian Festival Industry Conference to return as a live event
26th February 2021 - Newcastle’s inaugural New Annual festival boosts Newcastle’s arts sector
19th February 2021 - City of Melbourne reverses decision to cancel Moomba festival
15th February 2021 - Perth Festival opens today celebrating a rich diversity of community
2nd February 2021 - Western Australia regional festivals receive funding boost
8th January 2021 - Auckland Unlimited to deliver festivals on city’s waterfront
8th July 2020 - Festivals plan for 2021 editions with improved health measures
Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?
The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.
However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.
Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.
Subscriptions cost just $90 a year.
Click here to subscribe.
The Complete Guide to Leisure Industry Products & Services.
Principal Consultant Simon Weatherill has spent the last 20 years developing the world renowned Melbourne Sports Hub, as former Chief Executive Officer of the State Sports Centres Trust…read more
iDwala is the Community Sports Surface Specialist offering the highest quality designs and technical expertise to Councils, Schools and Sporting Clubs looking to create sporting…read more
Founded in 1961, Myrtha Pools® quickly became Italy’s première swimming pool company, and has since grown into one of the world's leading swimming pool construction…read more
Our team believes floors should be beautiful, comfortable, and engineered for safety, even when wet. Life Floor tiles meet six unique performance based standards: slip-resistance, impact absorption,…read more
Digonex is a leading provider of customised dynamic pricing solutions to clients in arts and entertainment, sport, attractions, cultural institutions and retail sectors. Digonex’s technology is…read more
PathMinder Pty Ltd have partnered with AllUser Industries srl to bring Europe’s most advanced high security portals to the Australian and New Zealand markets. AllUser Industries started to…read more
INTRODUCTION Abel Sports is Australia’s leading manufacturer and suppliers of Goal Posts, sports ground safety netting systems and coaches boxes for Stadiums ,Sports Clubs, Councils and…read more
get listed with our suppliers directory
Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!