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Global marketing and sponsorship growth to feature at SportAccord Convention 2018

Global marketing and sponsorship growth to feature at SportAccord Convention 2018
October 24, 2017

With global sports sponsorship set to achieve US$44 billion in 2017, the staging of the SportAccord Convention 2018 in Bangkok, Thailand will, among a range of themes, shows how the sport market will continue to grow in the Asia-Pacific (APAC) region.

On top of this, the global spending power of Millennials is $2.5 trillion annually with 95% saying they will switch to a brand with a good cause.

Set to take place from 15th to 20th April 2018 at the Centara Grand and Bangkok Convention Centre, the SportAccord Convention 2018 will be the only global sports gathering attended by every international sports federation as well as many of the key stakeholders in sport.

Influencer marketing, social responsibility, social activism, data rights, virtual reality, live streaming channels, brand purpose and brand co-creation, as well as attracting millennials who no longer watch television or visit websites – are some of the biggest challenges facing organisations today involved in the business of sport.

Activations on and off the field of play, content engagement, connected experiences and much more, will all be addressed at SportAccord Convention 2018 while, as part of the full conference program, additional conference streams - CityAccord, MediaAccord, LawAccord and HealthAccord, will also examine the challenges that lie ahead when it comes to sponsorship and marketing.

As a result, SportAccord Convention registrations have soared (compared to this time last year), and record numbers of international sports federations have committed to exhibition booths.

Many partners are re-signing having experienced the intrinsic value the Convention brings, while Malaysia Major Events has moved up a tier (to Gold).

Other partners to re-sign include Sport Event Denmark, (Gold Partner and Co-Host of last year’s Convention in Aarhus, Denmark) and DB Schenker (Delivery Partner), both of whom have been closely involved with the Convention since its inception in 2003, and Host City has become a Delivery Partner for the first time. Silver Partners Edmonton Events and Event Scotland, and Bronze Partners FIBA and Visit Victoria, as well as many media partners, have already confirmed their commitment to return and will be in Bangkok.

Other organisations are taking advantage of their global presence to send teams from Asia-Pacific such as Lagardère Sports Australia and MI Associates, while Great Big Events is bringing its largest delegation to date from both Australia and the United Kingdom.

Commenting on the value of SportAccord Conventions, Greg Bowman, Managing and Creative Director of Great Big Events, stated “Great Big Events has been attending SportAccord Convention since its inaugural event in 2003.

“Our team is very excited to be involved once again, as we always find it a great event for discussing innovation and progress in sport and discovering ways to continue to push our industry forward into new and exciting territory.”

With so much to address and so many opportunities to be gained from taking part in one of the most important summits in 2018, organisations are encouraged to register and take part in the SportAccord Convention.

With an early-bird rate applying to 6th November 2017, a delegate pass provides access to the most exclusive network of key decision-makers, stakeholders and experts in the world of sport.

Delegates have access to the full conference program, three-day exhibition, the Thai Pavilion, and numerous networking opportunities, including luncheons, social events, and the Opening Ceremony and Closing Event.

With thanks to Kirsty Arundale, SportAccord

Click here for registration information on the SportAccord Convention 2018 in the Australasian Leisure Management industry Calendar.

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5th September 2017 - GEMBA CHIEF EXECUTIVE CALLS FOR A FIFTH TENNIS GRAND SLAM IN CHINA 

27th May 2015 - INTERNATIONAL OLYMPIC COMMITTEE WINS IN BATTLE WITH SPORTACCORD

8th February 2015 - NEW JAPANESE SPONSORS ENTER ASIAN SPORTS MARKET 

12th June 2013 - AUSTRALIAN AND NEW ZEALAND SPORT SPONSORSHIP MARKET WORTH $927 MILLION

18th December 2012 - INTERNATIONAL SPORT FEDERATIONS GENERATE $2 BILLION IN SPONSORSHIP

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