Yellowbox is an Australian technology company that has developed smart locker technology operated through an app with a focus on experience for users and facility managers. Found at Beaches, Aquatic…read more
New Japanese sponsors enter Asian sports market
Two major Japanese corporations, not previously associated with sport sponsorships, have taken on new tournament partnerships.
Tokyo-based life insurance company Meiji-Yasuda has become the title sponsor of the entire J League competition, expanding its reach to the top two divisions of Japanese football, following a prior deal in 2013 for the then newly-formed third division, the J3.
The 2015 season will see a significant rebranding in the J League, with the top two divisions now following the model of the third. The Meiji-Yasuda J1 and Meiji-Yasuda J2 will kick off in March.
Although contractual details have yet to be released, the deal brokered by Dentsu, has been described as one of the biggest sponsorship deals in Japan.
The insurance company now sits alone at the top of the J League's sponsorship pyramid. One tier below, in the Top Partner category are Canon, Aidem, Coca-Cola, Japan Credit Bureau, Colopl, and Route Inn Hotels.
With Konami, Calbee and McDonald’s J-League sponsorship ties ending ahead of the 2015 season, Colopl and Route Inn Hotels have been new entrants to the mix.
After a three-year absence, the Singapore Open will make a return to the golf tournament circuit with a new title sponsor in Sumitomo Mitsui Banking Corporation (SMBC).
The Japanese commercial bank will be taking over the reins from Barclays, after the British financial institution had decided not to renew its sponsorship in 2012.
While next tournament’s US$1 millionprize purse is a far cry from the 2012 edition, which offered US$6 million, organisers still believe the tournament will be able to attract stars such as Rory McIllroy and Adam Scott.
The SMBC Singapore Open will be held from 28th to 31st January 2016 at the Serapong course in Sentosa Golf Club.
An increasing number of Japanese companies are looking to sport sponsorship properties in advance of the 2019 Rugby World Cup and the 2020 Tokyo Olympics.
The addition of a Japanese team to the expanded Super Rugby competition is also attracting sponsor interest.
24th October 2014 - JAPAN WINS BID FOR EXPANSION SUPER RUGBY LICENCE
29th May 2014 - JAPAN SPORT COUNCIL GIVES GO AHEAD FOR TOKYO’S OLYMPIC STADIUM
18th December 2012 - INTERNATIONAL SPORT FEDERATIONS GENERATE $2 BILLION IN SPONSORSHIP
19th February 2012 - J-LEAGUE VOWS TO SHUN YAKUZA MOBSTERS
Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?
The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.
However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.
Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.
Subscriptions cost just $90 a year.
Click here to subscribe.
The Complete Guide to Leisure Industry Products & Services.
Augmented Creative is an open organization of like-minded and highly dedicated, creative people who conceive, plan and execute visual solutions. We pursue new and innovative visual ideas to help…read more
INTRODUCTION Abel Sports is Australia’s leading manufacturer and suppliers of Goal Posts, sports ground safety netting systems and coaches boxes for Stadiums ,Sports Clubs, Councils and…read more
Summit Fitness Equipment is now part of NovoFit - see www.ausleisure.com.au/suppliers/novofit/read more
Humanforce is a global provider of workforce management solutions for companies who need flexibility to manage complex workforces. Companies use Humanforce to manage everything from time and…read more
PathMinder Pty Ltd have partnered with AllUser Industries srl to bring Europe’s most advanced high security portals to the Australian and New Zealand markets. AllUser Industries started to…read more
JonasLeisure offers a complete range of leading leisure and recreation software brands – envibe, Centaman, Gladstone Health & Leisure, The Retention People, Nutrition Complete and…read more
get listed with our suppliers directory
Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!