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Football Australia has today announced leading telecommunications provider Superloop as its official category partner for the prestigious Hahn Australia Cup while in a separate, term-aligned agreement, Superloop will provide Football Australia with robust connectivity infrastructure.

Superloop's sponsorship of the Hahn Australia Cup – Football Australia’s flagship national competition, spanning over 700 senior community clubs across the country – is aimed at amplifying the challenger brand’s reach and fan engagement nationwide.

Superloop’s delivery of robust connectivity infrastructure necessary will introduce AI camera technology across key Football Australia and Member Federation venues, enabling the automated delivery of 4K resolution streams to YouTube, OTT platforms, and other domestic and global media destinations of FA’s choosing.

This includes the provision of dedicated high-speed NBN connectivity at Darwin Football Stadium, one of the first Superloop sites to be activated, now powering the automated production of all Men’s and Women’s Premier League games in the NorthZone competition, which is already delivering major efficiencies and cost-savings to Football Northern Territory. 

Football Australia Chief Executive, James Johnson noted “This partnership with Superloop signifies a pivotal moment in our digital transformation journey. In today’s connected world, high-speed, reliable internet infrastructure is paramount. Superloop's expertise and technology will allow us to deliver a more dynamic and engaging live streaming experience to fans nationwide, while unlocking cost efficiencies and new revenue streams for the sport.”

“Superloop’s support as the official telecommunications partner for the Hahn Australia Cup will amplify the reach and excitement of this prestigious competition, connecting fans across the country like never before.”

The deal follows the recent announcement that Football Australia has centralised the live production and distribution of over 3,500 games annually from state league level to flagship national competitions, such as the National Premier Leagues, the Hahn Australia Cup and Australian Championship, thereby enabling a more flexible and targeted approach to live sports broadcasting.

As part of the connectivity agreement, Superloop will deliver tailored solutions, including business-grade NBN internet and mobile data services, to support FA’s ambitious rollout of automated production technologies and real-time collection of match and player stats to create a true ‘history’ of the sport.

These agreements represent a significant investment in Australian football, enhancing digital distribution and fan engagement at all levels.

Superloop Group Executive, Business & Wholesale, Daisy Stampfer added “We recognise the transformative power of connectivity in sports broadcasting and are committed to delivering the high-performance network solutions that will power FA’s vision for the future of football streaming. Our exclusive sponsorship of the Hahn Australia Cup and our connectivity partnership with Football Australia underscores our dedication to supporting the growth and innovation of Australian grassroots sport.”

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