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read moreFootball Australia secures unprecedented eight awards for Matildas’ marketing campaign
Football Australia has secured an unprecedented eight awards at the prestigious 2024 Asia Pacific (APAC) Effie Awards for its ‘Til It's Done CommBank Matildas’ marketing campaign which was created in collaboration with Ogilvy Australia.
The 2024 Asia Pacific (APAC) Effie Awards were held on Friday evening at the Four Seasons Hotel in Singapore.
Football Australia’s ‘Til It’s Done campaign claimed an extraordinary three Gold awards, one Silver, and the coveted Grand Effie. This marks the highest number of awards ever won by an Australian organisation at the event.
In addition to these awards, Football Australia was named Marketer of the Year and The CommBank Matildas received Brand of the Year honours - historic firsts for both a sporting brand and marketer in these prestigious categories.
Ogilvy Australia also made history, winning Agency of the Year for ‘Til It's Done and becoming the first Australian Advertising Agency to secure this prestigious title.
The Effie Awards are overseen by a judging panel of 200 industry experts from across Asia Pacific, making them the region’s most rigorous and sought-after recognition for marketing efforts.
Football Australia 2024 APAC Effie Award Honours:
Launched in the lead-up to the FIFA Women’s World Cup Australia and New Zealand 2023™, where the CommBank Matildas secured fourth place, the ‘Til It's Done campaign resonated deeply with audiences locally and globally. The campaign’s message of perseverance, resilience, and national pride continues to inspire, and its international recognition highlights its impact on the world stage.
Welcoming the recognition, Football Australia Chief Executive, James Johnson stated “this record-breaking recognition at the Asia Pacific Effie Awards is a monumental achievement for Football Australia and the CommBank Matildas. The ‘Til It's Done campaign perfectly encapsulated the determination, passion, and resilience of our CommBank Matildas, and it is immensely gratifying to see it honoured as best-in class across multiple categories throughout the region.
"Congratulations to our marketing, media and digital teams, Ogilvy Australia and everyone involved in bringing this extraordinary campaign to life. Not only has it inspired a nation, but it has now been recognised by the advertising and marketing industry across Asia Pacific.”
APAC Effies aims to lead, inspire and champion practices of marketing effectiveness excellence in the Asia Pacific region, and provides the growing industry with a regional platform where the best campaigns are celebrated.
Peter Filopoulos, Chief Corporate Affairs, Brand and Communications Officer at Football Australia, added "being recognised so profoundly on a global stage like the APAC Effie Awards is a testament to the outstanding creativity, collaboration, and strategic brilliance of our team behind the ‘Til It’s Done campaign. Winning Marketer of the Year and Brand of the Year is an incredible achievement, underscoring the exceptional work of Football Australia's marketing, media, and communications teams.
"This campaign not only elevated the CommBank Matildas but also united an entire nation behind our team. Achieving this level of success highlights the power of storytelling and the deep emotional connection we’ve cultivated with our fans. We are honoured to set new benchmarks for marketing excellence in sport, and I couldn’t be prouder of the talented individuals who made this possible."
The Effie Awards are globally regarded by advertisers and agencies as the pre‐eminent awards in the industry. Introduced by the New York American Marketing Association in 1968, the Effie Awards have since been recognised by advertisers and agencies as the global gold standard of marketing effectiveness excellence.
The awards now recognise and celebrate the most effective brands, marketers, and agencies, globally, regionally, and locally through its 50 plus award programmes across the world and through its coveted effectiveness rankings - the Effie Index.
Click here to find out more about Effie Worldwide.
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28th August 2024 - Football Australia agrees new multi-platform media rights deal with Paramount
23rd July 2024 - Football Australia and Allianz Australia enter into multi-year partnership
18th July 2024 - Football Australia looks to delay commencement of national second tier competition
4th July 2024 - Football Australia extends partnerships to higher education institutions
21st June 2024 - Football Australia appoints Andrew McKenzie to newly created role of General Manager-High Performance
3rd June 2024 - Football Australia reports small deficit during second half of 2023
7th June 2024 - PFA report analyses Matildas’ 2023 FIFA Women’s World Cup experience
15th March 2024 - Football Australia announce winners of the Club Changer Club of the Year award
23rd February 2024 - Football Australia reveals strategic vision to build on FIFA Women’s World Cup legacy
13th February 2024 - Football Australia calls for respect for officials in wake of growing referee abuse
24th November 2023 - Matildas and Socceroos drive Football Australia to 48% increase in revenue
8th November 2023 - Football Australia pay deal sees Matildas get parity with Socceroos
17th August 2023 - Matildas star Sam Kerr calls for more governmental support for football
16th August 2023 - Massive interest in Matildas FIFA Women’s World Cup semi-final drives live sites across the nation
3rd April 2023 - Nike reveals new Matildas Team Kit
6th September 2022 - Cadbury extends its sponsorship of Matildas for a further four years
30th August 2020 - Victorian Government to fund delivery for ‘Home of the Matildas’ at La Trobe University
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