Fitness On Demand names Andy Peat as new Chief Executive

August 30, 2023

USA-based Fitness On Demand™ has announced the appointment of Andy Peat as its new Chief Executive, promoted from the role of Chief Product Officer at Lift Brands to drive a new phase of innovation and expansion.

With immediate effect, Andy Peat assumes leadership of Fitness On Demand's operations spanning 2,800 locations worldwide, tasked with propelling the brand's evolution from a leading content provider to a trusted technological partner for fitness establishments in the fitness, corporate, hospitality and multi-family housing sectors.

Drawing on more than 10 years of executive leadership across prominent names in the fitness industry, Peat brings wide-ranging expertise to his new role.

His recent tenure as Lift Brands, the global fitness franchising company with more than 1,100 locations, followed his experience as a club owner, before ascending to the role of Chief Executive of Snap Fitness in Australia and New Zealand by the age of 25.

Under his leadership, Snap Fitness grew from a single club to an impressive network of 250 locations, eventually becoming a pivotal component of the Lift Brands family through a multi-million-dollar acquisition.

Peat’s appointment at the pioneering fitness content coincides with a comprehensive worldwide rebranding initiative.

Commenting on his new role and the brand’s planned growth, Peat advised “while Fitness On Demand has achieved remarkable strides in the past decade, our aspirations for the next five years are even more monumental as the fitness landscape undergoes transformation.

“I really believe in the product road map we’re building for our customers and their users. The next phase for our brand has already started as we shift from being a global leader delivery platform for fitness content to one of the world’s most trusted providers of fitness technology and user engagement for clubs, fitness centres and other businesses.

“We’re going way beyond our history in group class fitness content to becoming a true partner, helping our customers engage and empower users, market exceptionally and create tangible impact on their bottom lines.”

Peat's experience in product innovation, operational management and business expansion comes as Fitness On Demand is set to undertake a global brand relaunch.

As part of the roll-out, Fitness On Demand new total fitness experience app creates an exceptional, 360-degree fitness experiences for consumers in-club, at home and on-the-go. It has been designed specifically to empower fitness businesses to enhance user engagement, bolster customer retention and capitalise on monetisation opportunities.

For users, the app elevates each member's fitness journey by providing personalised programs, club event activities, nutritional insights, wellness guidance, and real-time fitness progress tracking. Simultaneously, for fitness operators, it serves as a powerful engagement tool, keeping their brand in front of users wherever they workout. Features include customisable white-label branding choices, pre-structured challenges for member activation, and an expansive library of over 1,000 premium classes, as well as automated notifications to keep users informed and in contact with their facility.

Other recent introductions include the launch of two new TV channels of high-engagement sports news and wellness content. Integrating seamlessly with current content already on the Fitness On Demand platform, as well as club branded promotions, this activates underused displays and creates more engaging environments for clubs and other fitness or wellness facilities.

Peat adds “this is the initial, albeit substantial, stride towards our brand's ultimate vision as the chosen technology and business partner for every fitness business looking to create both the exceptional tech-forward experiences that users expect in fitness today, as well as continued growth for their own businesses.”

For more information about Fitness On Demand click here for their contact details in the Australasian Leisure Management Supplier Directory.

Image: Andy Peat. Credit: Fitness On Demand.

6th June 2023 - Fitness On Demand launches new experience app for facilities to empower users

12th May 2023 - Fitness and sport executives dominate Top 30 Franchise list for 2023

13th February 2023 - Snap Fitness expands into Singapore

3rd October 2022 - Snap Fitness collaborates with LIVIN for National Mental Health Month

1st October 2022 - AFLW’s Tayla Harris opens Snap Fitness and 9Round franchises in Victoria

26th July 2022 - Lift Brands continues to experience franchise growth

25th July 2022 - Lift Brands investment to drive Fitstop’s international expansion

23rd June 2022 - Innovative virtual Fitness Station launched by Fitness On Demand at IHRSA 2022

8th June 2022 - Snap Fitness collaborates with Apple to launch global initiative

7th June 2022 - Western Australia’s largest Snap Fitness opens in Fremantle

25th March 2022 - Dame Valerie Adams named as ambassador for Snap Fitness New Zealand

21st March 2022 - New Auckland North Shore gym the largest digitally connected Snap Fitness club in New Zealand

28th February 2022 - Snap Fitness 24/7 named best fitness franchise at Global Franchise Awards

15th October 2021 - Marking 10 years of operations Fitness On Demand launches new livestreaming feature

20th July 2021 - Lift Brands honours Snap Fitness and 9Round franchisees and employees at APAC region awards

28th June 2021 - Lift Brands investment to fast-track Fitstop’s global expansion plans

5th May 2021 - Lift Brands announces the executives to lead under its #OneTeam initiative

27th January 2021 - Snap Fitness starts 2021 with nine new clubs in nine weeks

6th August 2020 - Fitness On Demand adds sales expert to Australian team

3rd February 2020 - Club Lime beta tests new Life Fitness On Demand

26th November 2019 - Lift Brands’ Ty Menzies joins ExerciseNZ board

24th October 2019 - Lift Brands introduces mentoring program to help investors achieve Snap Fitness and 9Round franchise ownership dreams

31st January 2019 - New leadership for Snap Fitness and Fitness on Demand to drive new ‘strategic vision’

2nd November 2018 - Virtuagym partnership sees Fitness On Demand integration

18th July 2018 - Fitness On Demand’s virtual fitness platform to deliver Zumba workouts

20th March 2018 - New partnership to design inspirational virtual fitness training environments

11th October 2017 - Fitness On Demand and SH1FT to give fitness studios access to high intensity functional training

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