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Western Australian gym owner completes rebranding of clubs to Genesis Health + Fitness

Western Australian gym owner completes rebranding of clubs to Genesis Health + Fitness
October 13, 2023

Fitness identity, Adam Bailey has completed a significant renovation of his Southern River gym - the final stage of bringing his three Western Australian clubs into the Genesis Health + Fitness network.

The Bailey Fitness clubs located in Southern River, Morley and Baldivis have all been re-branded to Genesis Health + Fitness with Southern River completing a major refurbishment and extension growing the site’s footprint by 30%.

Bailey is a former World Middleweight Muay Thai Champion. He qualified as a fitness trainer at 17 and said he chose to align with Genesis Health + Fitness because he considered it to be a trusted brand within the industry.

Bailey has noted “with the help of the Belgravia Group, I am confident that the existing three ‘Big Box’ clubs are in safe hands under the Genesis management, where they will continue to be profitable.”

Genesis Health + Fitness Southern River is now a full-service gym with a Reformer Pilates studio, a high-tech group personal training area called Coaching Zone, yoga classes, group fitness room, free weights, strength and conditioning equipment, fully equipped cardio area with Curved Treadmills, Airbikes and Ski Ergs, a functional training space with Lifting Platforms, Rigs, Racks, Kettlebells, Slamballs and Battleropes , personal training and unlimited 24/7 access.

Bailey said he was excited to bring a top-end gym to the local community and added “this is the future of fitness - a luxury space and so many options under one roof with different studios and workout zones within the one club.

“In this new space, there’s truly something for everyone, no matter what your fitness level, age or goals.”

Genesis Health + Fitness Chief Executive Ian Jensen Muir said the new club at Southern River was a real asset to the network and shared “It’s great to have a premium site like this in WA, it further strengthens our position as a national brand.

“Our premium services, consisting of Reformer Pilates and Coaching Zone, are becoming a strong point of distinction for the Genesis franchise, being embraced by existing and new franchisees and a growing number of premium membership customers.”

For more information visit: www.genesisfitness.com.au/franchise-opportunities

Images courtesy Genesis Health + Fitness

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11th May 2022 - Lilydale Squash and Fitness Centre in Melbourne rebrands as Genesis Health and Fitness site

8th February 2022 - Genesis Health and Fitness introduces compact franchise option ‘Genesis Express’

20th January 2022 - Bailey Fitness converts to Genesis Health and Fitness clubs in Western Australia

21st December 2021 - Genesis Health and Fitness commences national roll out of Reformer Pilates classes

13th December 2021 - New owner announced for Genesis Caulfield and Dandenong

9th December 2021 - Genesis Health and Fitness opens fifth Cairns location

24th August 2021 - Genesis Health and Fitness partners with industry influencer Mel Tempest


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