Latest News

Back to Latest News back


Western Australian gym owner completes rebranding of clubs to Genesis Health + Fitness

Western Australian gym owner completes rebranding of clubs to Genesis Health + Fitness
October 13, 2023

Fitness identity, Adam Bailey has completed a significant renovation of his Southern River gym - the final stage of bringing his three Western Australian clubs into the Genesis Health + Fitness network.

The Bailey Fitness clubs located in Southern River, Morley and Baldivis have all been re-branded to Genesis Health + Fitness with Southern River completing a major refurbishment and extension growing the site’s footprint by 30%.

Bailey is a former World Middleweight Muay Thai Champion. He qualified as a fitness trainer at 17 and said he chose to align with Genesis Health + Fitness because he considered it to be a trusted brand within the industry.

Bailey has noted “with the help of the Belgravia Group, I am confident that the existing three ‘Big Box’ clubs are in safe hands under the Genesis management, where they will continue to be profitable.”

Genesis Health + Fitness Southern River is now a full-service gym with a Reformer Pilates studio, a high-tech group personal training area called Coaching Zone, yoga classes, group fitness room, free weights, strength and conditioning equipment, fully equipped cardio area with Curved Treadmills, Airbikes and Ski Ergs, a functional training space with Lifting Platforms, Rigs, Racks, Kettlebells, Slamballs and Battleropes , personal training and unlimited 24/7 access.

Bailey said he was excited to bring a top-end gym to the local community and added “this is the future of fitness - a luxury space and so many options under one roof with different studios and workout zones within the one club.

“In this new space, there’s truly something for everyone, no matter what your fitness level, age or goals.”

Genesis Health + Fitness Chief Executive Ian Jensen Muir said the new club at Southern River was a real asset to the network and shared “It’s great to have a premium site like this in WA, it further strengthens our position as a national brand.

“Our premium services, consisting of Reformer Pilates and Coaching Zone, are becoming a strong point of distinction for the Genesis franchise, being embraced by existing and new franchisees and a growing number of premium membership customers.”

For more information visit:

Images courtesy Genesis Health + Fitness

Related Articles

19th September 2023 - New Genesis Health + Fitness gym in Victoria helps local franchisee fill market gap

26th May 2023 - Genesis Health + Fitness partners with ‘Very Special Kids Treadmill Challenge’

13th April 2023 - Genesis Health + Fitness Manager shares key themes from IHRSA 2023

20th March 2023 - Genesis Health + Fitness celebrates 15 years in Newcastle

15th February 2023 - Genesis Health + Fitness continues its rollout of Evolt body scanners nationally

22nd November 2022 - Genesis Health and Fitness Head Coach and Personal Trainer secures gold medal

24th October 2022 - Genesis Health and Fitness partners with Thr1ve nutrition-focussed food delivery service

22nd August 2022 - Genesis Health and Fitness celebrates 25 years

10th June 2022 - Port Macquarie gym rebrands as Genesis Health and Fitness

11th May 2022 - Lilydale Squash and Fitness Centre in Melbourne rebrands as Genesis Health and Fitness site

8th February 2022 - Genesis Health and Fitness introduces compact franchise option ‘Genesis Express’

20th January 2022 - Bailey Fitness converts to Genesis Health and Fitness clubs in Western Australia

21st December 2021 - Genesis Health and Fitness commences national roll out of Reformer Pilates classes

13th December 2021 - New owner announced for Genesis Caulfield and Dandenong

9th December 2021 - Genesis Health and Fitness opens fifth Cairns location

24th August 2021 - Genesis Health and Fitness partners with industry influencer Mel Tempest

Support our industry news service
We hope that you value the news that we publish so while you're here can we ask for your support?

As an independent publisher, we need reader support for our industry news gathering so ask that - if you don't already do so - you back us by subscribing to the printed Australasian Leisure Management magazine and/or our online news.

Click here to view our subscription options.


supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

iDwala Pty Ltd

iDwala is the Community Sports Facility Specialist offering the highest quality designs and technical expertise to Councils, Schools and Sporting Clubs looking to create sporting…

read more

Consultants / Design / Recreation / Sport / Surfaces


TPEC Pool Enclosures

TPEC Pool Enclosures provide a large range of premium commercial and residential retractable swimming pool, spa and terrace enclosures throughout Australia, servicing residential, local government…

read more

Aquatics / Design / Recreation / Venues



Swimplex Aquatics are a world-class company dedicated to the commercial pool, waterslide industry. We are Australian market leaders servicing all states Australia wide. Swimplex provide a full…

read more

Aquatics / Attractions / Design / Play / Waterparks



Hidroplay welcomes you to the exciting world of children's Playscapes, waterslide's and Water Attractions. Appealing to families, Hidroplay increases patronage in your facility during those…

read more

Aquatics / Play / Recreation


Fluidra Commercial

  Fluidra Commercial Australia develops innovative, highly technical and sustainable solutions designed to create unique aquatic facilities for the 'Commercial Pool' category. Public…

read more

Aquatics / Environment / Sport / Technology / Waterparks



Contact: Australia: (+61) 1800 849 001 New Zealand: (+64) 3 668 5727 International: (+1) 415 915 0375

read more

Fitness / Recreation / Technology


Fun Wheels Pty Ltd

Fun Wheels Pty Ltd are the premium dealer in Australasia for the Dutch company BERG’s commercial and domestic products. Our flagship product is their revolutionary pedal go-kart – the…

read more

Attractions / Tourism / Venues


Tim Batt Water Solutions

Tim Batt Water Solutions are at the very forefront of the commercial aquatic business in Australia, with over 30 years specific experience supplying and installing chemical control and dosing…

read more

Aquatics / Environment / Recreation / Technology / Venues


get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business