New Genesis Health + Fitness gym in Victoria helps local franchisee fill market gap

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New Genesis Health + Fitness gym in Victoria helps local franchisee fill market gap

September 19, 2023

The Genesis Health + Fitness network is welcoming a new club this month, located in Mickleham, Victoria, under the management of new co-franchisee, Michael Knight.

According to Knight, who has been a local for eight years, the club’s location is in an area underserviced by full-service gyms.

Knight advised “It was because of my passion for fitness and health that I was very aware of the lack of services like this in the Mickleham area – so I feel very confident about the local opportunity.

“There’s a big difference between a gym and a full-service gym and the response from the local community already has shown me they agree.”

The $2 million 24/7 club is set to open late September and will feature a small group training Coaching Zone space and Reformer Pilates studio among its long list of features.

A successful entrepreneur, Knight said the decision to choose a franchise to take advantage of the local market gap and follow his passion for health was a “no-brainer” adding “the support we have had has been absolutely amazing. Without the guidance of the Genesis team, I would be wheel spinning at times.

“Genesis is an Australian prestige brand that has a great story and mission statement and it was the clear choice.”

Genesis Health + Fitness Chief Executive Ian-Jensen Muir welcomed Mickleham and the new franchisees to the network and shared “we are so happy to have Michael and the other co-franchisees on board.

“They have embraced the new site with a great level of enthusiasm and there is no doubt Michael’s skills in people, sales, business and marketing will transfer well into this venture, benefiting the local community and the Genesis brand.

“We wish the Mickleham team all the best for the opening.”

Genesis Health + Fitness Mickleham will feature Reformer Pilates, Coaching Zone, yoga classes, sauna, strength and conditioning equipment, fully equipped Cardio Studio, a functional training space, personal training and unlimited 24/7 access.

For more information visit www.genesisfitness.com.au/franchise-opportunities

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15th February 2023 - Genesis Health + Fitness continues its rollout of Evolt body scanners nationally

22nd November 2022 - Genesis Health and Fitness Head Coach and Personal Trainer secures gold medal

24th October 2022 - Genesis Health and Fitness partners with Thr1ve nutrition-focussed food delivery service

22nd August 2022 - Genesis Health and Fitness celebrates 25 years

10th June 2022 - Port Macquarie gym rebrands as Genesis Health and Fitness

11th May 2022 - Lilydale Squash and Fitness Centre in Melbourne rebrands as Genesis Health and Fitness site

8th February 2022 - Genesis Health and Fitness introduces compact franchise option ‘Genesis Express’

20th January 2022 - Bailey Fitness converts to Genesis Health and Fitness clubs in Western Australia

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