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New Genesis Health + Fitness gym in Victoria helps local franchisee fill market gap

New Genesis Health + Fitness gym in Victoria helps local franchisee fill market gap
September 19, 2023

The Genesis Health + Fitness network is welcoming a new club this month, located in Mickleham, Victoria, under the management of new co-franchisee, Michael Knight.

According to Knight, who has been a local for eight years, the club’s location is in an area underserviced by full-service gyms.

Knight advised “It was because of my passion for fitness and health that I was very aware of the lack of services like this in the Mickleham area – so I feel very confident about the local opportunity.

“There’s a big difference between a gym and a full-service gym and the response from the local community already has shown me they agree.”

The $2 million 24/7 club is set to open late September and will feature a small group training Coaching Zone space and Reformer Pilates studio among its long list of features.

A successful entrepreneur, Knight said the decision to choose a franchise to take advantage of the local market gap and follow his passion for health was a “no-brainer” adding “the support we have had has been absolutely amazing. Without the guidance of the Genesis team, I would be wheel spinning at times.

“Genesis is an Australian prestige brand that has a great story and mission statement and it was the clear choice.”

Genesis Health + Fitness Chief Executive Ian-Jensen Muir welcomed Mickleham and the new franchisees to the network and shared “we are so happy to have Michael and the other co-franchisees on board.

“They have embraced the new site with a great level of enthusiasm and there is no doubt Michael’s skills in people, sales, business and marketing will transfer well into this venture, benefiting the local community and the Genesis brand.

“We wish the Mickleham team all the best for the opening.”

Genesis Health + Fitness Mickleham will feature Reformer Pilates, Coaching Zone, yoga classes, sauna, strength and conditioning equipment, fully equipped Cardio Studio, a functional training space, personal training and unlimited 24/7 access.

For more information visit

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