Latest News

Back to Latest News back

 

New Genesis Health + Fitness gym in Victoria helps local franchisee fill market gap

New Genesis Health + Fitness gym in Victoria helps local franchisee fill market gap
September 19, 2023

The Genesis Health + Fitness network is welcoming a new club this month, located in Mickleham, Victoria, under the management of new co-franchisee, Michael Knight.

According to Knight, who has been a local for eight years, the club’s location is in an area underserviced by full-service gyms.

Knight advised “It was because of my passion for fitness and health that I was very aware of the lack of services like this in the Mickleham area – so I feel very confident about the local opportunity.

“There’s a big difference between a gym and a full-service gym and the response from the local community already has shown me they agree.”

The $2 million 24/7 club is set to open late September and will feature a small group training Coaching Zone space and Reformer Pilates studio among its long list of features.

A successful entrepreneur, Knight said the decision to choose a franchise to take advantage of the local market gap and follow his passion for health was a “no-brainer” adding “the support we have had has been absolutely amazing. Without the guidance of the Genesis team, I would be wheel spinning at times.

“Genesis is an Australian prestige brand that has a great story and mission statement and it was the clear choice.”

Genesis Health + Fitness Chief Executive Ian-Jensen Muir welcomed Mickleham and the new franchisees to the network and shared “we are so happy to have Michael and the other co-franchisees on board.

“They have embraced the new site with a great level of enthusiasm and there is no doubt Michael’s skills in people, sales, business and marketing will transfer well into this venture, benefiting the local community and the Genesis brand.

“We wish the Mickleham team all the best for the opening.”

Genesis Health + Fitness Mickleham will feature Reformer Pilates, Coaching Zone, yoga classes, sauna, strength and conditioning equipment, fully equipped Cardio Studio, a functional training space, personal training and unlimited 24/7 access.

For more information visit www.genesisfitness.com.au/franchise-opportunities

Related Articles

26th May 2023 - Genesis Health + Fitness partners with ‘Very Special Kids Treadmill Challenge’

13th April 2023 - Genesis Health + Fitness Manager shares key themes from IHRSA 2023

20th March 2023 - Genesis Health + Fitness celebrates 15 years in Newcastle

15th February 2023 - Genesis Health + Fitness continues its rollout of Evolt body scanners nationally

22nd November 2022 - Genesis Health and Fitness Head Coach and Personal Trainer secures gold medal

24th October 2022 - Genesis Health and Fitness partners with Thr1ve nutrition-focussed food delivery service

22nd August 2022 - Genesis Health and Fitness celebrates 25 years

10th June 2022 - Port Macquarie gym rebrands as Genesis Health and Fitness

11th May 2022 - Lilydale Squash and Fitness Centre in Melbourne rebrands as Genesis Health and Fitness site

8th February 2022 - Genesis Health and Fitness introduces compact franchise option ‘Genesis Express’

20th January 2022 - Bailey Fitness converts to Genesis Health and Fitness clubs in Western Australia


Support our industry news service
We hope that you value the news that we publish so while you're here can we ask for your support?

As an independent publisher, we need reader support for our industry news gathering so ask that - if you don't already do so - you back us by subscribing to the printed Australasian Leisure Management magazine and/or our online news.

Click here to view our subscription options.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

SENtag

Developed in Europe, this innovative system offers a safety management solution for swimming pools that checks individual swimmers via their wristband - monitoring their depth and time. Sensors…

read more

Aquatics / Hospitality / Safety / Technology / Waterparks

 
 

APT Asia Pacific Pty Ltd

APT (Advanced Polymer Technology) is the leading global manufacturer of polyurethane-based materials, acrylic coatings and synthetic turf products for sporting and recreational applications. From…

read more

Environment / Sport / Surfaces / Technology

 
 

Pricemark Pty Ltd

Pricemark supplies a wide range of custom branded membership & RFID access products for the Health & Leisure Industry. 

read more

Access

 
 

TJS Services

TJS Services is a leading national facility services provider. We deliver quality cleaning, maintenance, construction and facility management services to over 1,500 sites Australia wide.  Our…

read more

Hospitality / Retail / Venues

 
 

AIS Water

AIS Water, the trading name of Australian Innovative Systems, is a multi-award winning, Australian owned leader in the design, production and supply of commercial and residential chlorine generators…

read more

Aquatics / Safety / Technology

 
 

Sportybots

We are the leading providers of kids fun multi-sports programs for Sport and Recreation Centres. Programs cover twelve common sports as well as Gross Motor Skill Development and suit children from as…

read more

Fitness / Play / Recreation / Sport / Wellness

 
 

Myrtha Pools

Founded in 1961, Myrtha Pools® quickly became Italy’s première swimming pool company, and has since grown into one of the world's leading swimming pool construction…

read more

Aquatics / Design / Play / Waterparks / Wellness

 
 

Jonas Leisure

Jonas Software operates over 110 independently managed software brands around the world, providing them with the strategic guidance and financial security required to be leaders in their respective…

read more

Aquatics / Billing / Fitness / Recreation / Sport

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business