Lilydale Squash and Fitness Centre in Melbourne rebrands as Genesis Health and Fitness site

May 11, 2022

Much-loved community hub - Lilydale Squash and Fitness Centre in Melbourne - is to receive a $3million upgrade as it rebrands as a Genesis Health and Fitness site.

The expansive site will be 1800 square metres across two levels and will be redeveloped to include a huge gym floor with state-of-the-art equipment, three group fitness studios, a small group training Coaching Zone, Reformer Pilates studio, martial arts training space, swimming school and more.

Local fitness instructor and personal trainer Beaux Glenn (pictured above) will take the reins as the new franchisee, saying the opportunity was too exciting to refuse.

Glenn, who currently operates boutique group fitness studio DynamicCardio in Lilydale, enthused “I am so glad the journey can keep going and that I can continue the fantastic vibe the former owners Mal and Mandy Harvey created for the community to enjoy.

“I am most excited about offering variation in Lilydale, all at one amazing hub. Members will be able to experience all aspects of training to better their health, body and mind.

“New is the word! Brand new equipment, various workout areas, the best group training and fitness programs available and a motivated, enthusiastic team that share a strong drive to support people in health and fitness across all levels.”

Genesis Chief Executive Ian Jensen-Muir said the brand was thrilled to add another Victorian location, bringing the total number of clubs in the state to 14.

“We’re particularly excited about this site because it’s already so well loved by the community. We will respect the amazing work the former owners have done and continue the great service they have offered the community for 40 years.

“It’s also important to us that the new team is being lead by a passionate local who is a highly qualified fitness professional. We welcome Beaux as the new franchisee and look forward to making this a full-service flagship site for Genesis in Victoria representing the best Belgravia has to offer, including a Reformer Pilates studio, Coaching Zone area, JUMP! Swim School and Pursuit Martial Arts.”

The club is currently being redeveloped and plans to re-open early September with its exciting new offering.

The site is located at 446 Maroondah Hwy Lilydale and will also have an existing beauty and hairdressing salon connected to the centre.

For more information and updates visit genesisfitness.com.au/franchise-opportunities.

Image: Beaux Glenn

7th March 2022 - Family-owned Lilydale Squash and Fitness facility set for closure and redevelopment

8th February 2022 - Genesis Health and Fitness introduces compact franchise option ‘Genesis Express’

20th January 2022 - Bailey Fitness converts to Genesis Health and Fitness clubs in Western Australia

21st December 2021 - Genesis Health and Fitness commences national roll out of Reformer Pilates classes

13th December 2021 - New owner announced for Genesis Caulfield and Dandenong

9th December 2021 - Genesis Health and Fitness opens fifth Cairns location

24th August 2021 - Genesis Health and Fitness partners with industry influencer Mel Tempest

1st July 2021 - Genesis Health and Fitness’ Ian Jensen-Muir advises of group’s new marketing strategies

29th June 2021 - Genesis Fitness promotes sponsored Facebook post as ‘news’

3rd March 2021 - Genesis Health and Fitness Chief Executive positive about 2021 resurgence

14th December 2020 - Belgravia Health and Fitness announces new Genesis franchisee in Cairns

21st May 2020 - Genesis’ reopened Western Australian clubs deliver supervised group fitness

14th October 2019 - Genesis Health and Fitness continues network expansion with new Queensland club

23rd September 2019 - Genesis Health and Fitness introduces pay-as-you-go FlexIt app at Ballarat club

28th August 2019 - Genesis Health and Fitness continues expansion with new Perth club announcement

10th April 2019 - Rebranded Genesis Health and Fitness club operational in Ballarat

6th February 2019 - Ballarat Body and Soul to become part of Genesis Health and Fitness chain

3rd May 2018 - Genesis franchises successful ‘Coaching Zone’ concept

18th September 2017 - Genesis Fitness reaches 20 years of operations

3rd March 2017 - Belgravia Leisure to manage Genesis Energy Recreation Centre in Masterton

23rd December 2015 - Genesis offers new fitness franchises and area development opportunities

28th March 2015 - More Genesis Fitness clubs move to 24/7 opening

11th August 2014 - 2,500 Australians complete Genesis Fitness Clubs’ body transformation challenge

8th August 2012 - Genesis Fitness plans 60 clubs by mid 2013

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