Latest News

Back to Latest News back

 

Lilydale Squash and Fitness Centre in Melbourne rebrands as Genesis Health and Fitness site

Lilydale Squash and Fitness Centre in Melbourne rebrands as Genesis Health and Fitness site
May 11, 2022

Much-loved community hub - Lilydale Squash and Fitness Centre in Melbourne - is to receive a $3million upgrade as it rebrands as a Genesis Health and Fitness site.

The expansive site will be 1800 square metres across two levels and will be redeveloped to include a huge gym floor with state-of-the-art equipment, three group fitness studios, a small group training Coaching Zone, Reformer Pilates studio, martial arts training space, swimming school and more.

Local fitness instructor and personal trainer Beaux Glenn (pictured above) will take the reins as the new franchisee, saying the opportunity was too exciting to refuse.

Glenn, who currently operates boutique group fitness studio DynamicCardio in Lilydale, enthused “I am so glad the journey can keep going and that I can continue the fantastic vibe the former owners Mal and Mandy Harvey created for the community to enjoy.

“I am most excited about offering variation in Lilydale, all at one amazing hub. Members will be able to experience all aspects of training to better their health, body and mind.

“New is the word! Brand new equipment, various workout areas, the best group training and fitness programs available and a motivated, enthusiastic team that share a strong drive to support people in health and fitness across all levels.”

Genesis Chief Executive Ian Jensen-Muir said the brand was thrilled to add another Victorian location, bringing the total number of clubs in the state to 14.

“We’re particularly excited about this site because it’s already so well loved by the community. We will respect the amazing work the former owners have done and continue the great service they have offered the community for 40 years.

“It’s also important to us that the new team is being lead by a passionate local who is a highly qualified fitness professional. We welcome Beaux as the new franchisee and look forward to making this a full-service flagship site for Genesis in Victoria representing the best Belgravia has to offer, including a Reformer Pilates studio, Coaching Zone area, JUMP! Swim School and Pursuit Martial Arts.”  

The club is currently being redeveloped and plans to re-open early September with its exciting new offering.

The site is located at 446 Maroondah Hwy Lilydale and will also have an existing beauty and hairdressing salon connected to the centre.

For more information and updates visit genesisfitness.com.au/franchise-opportunities.

Image: Beaux Glenn

Related Articles

7th March 2022 - Family-owned Lilydale Squash and Fitness facility set for closure and redevelopment

8th February 2022 - Genesis Health and Fitness introduces compact franchise option ‘Genesis Express’

20th January 2022 - Bailey Fitness converts to Genesis Health and Fitness clubs in Western Australia

21st December 2021 - Genesis Health and Fitness commences national roll out of Reformer Pilates classes

13th December 2021 - New owner announced for Genesis Caulfield and Dandenong

9th December 2021 - Genesis Health and Fitness opens fifth Cairns location

24th August 2021 - Genesis Health and Fitness partners with industry influencer Mel Tempest

1st July 2021 - Genesis Health and Fitness’ Ian Jensen-Muir advises of group’s new marketing strategies

29th June 2021 - Genesis Fitness promotes sponsored Facebook post as ‘news’

3rd March 2021 - Genesis Health and Fitness Chief Executive positive about 2021 resurgence

14th December 2020 - Belgravia Health and Fitness announces new Genesis franchisee in Cairns

21st May 2020 - Genesis’ reopened Western Australian clubs deliver supervised group fitness

14th October 2019 - Genesis Health and Fitness continues network expansion with new Queensland club

23rd September 2019 - Genesis Health and Fitness introduces pay-as-you-go FlexIt app at Ballarat club

28th August 2019 - Genesis Health and Fitness continues expansion with new Perth club announcement

10th April 2019 - Rebranded Genesis Health and Fitness club operational in Ballarat

6th February 2019 - Ballarat Body and Soul to become part of Genesis Health and Fitness chain

3rd May 2018 - Genesis franchises successful ‘Coaching Zone’ concept

18th September 2017 - Genesis Fitness reaches 20 years of operations

3rd March 2017 - Belgravia Leisure to manage Genesis Energy Recreation Centre in Masterton

23rd December 2015 - Genesis offers new fitness franchises and area development opportunities

28th March 2015 - More Genesis Fitness clubs move to 24/7 opening

11th August 2014 - 2,500 Australians complete Genesis Fitness Clubs’ body transformation challenge

8th August 2012 - Genesis Fitness plans 60 clubs by mid 2013


Support our industry news service
We hope that you value the news that we publish so while you're here can we ask for your support?

As an independent publisher, we need reader support for our industry news gathering so ask that - if you don't already do so - you back us by subscribing to the printed Australasian Leisure Management magazine and/or our online news.

Click here to view our subscription options.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

APT Asia Pacific Pty Ltd

APT (Advanced Polymer Technology) is the leading global manufacturer of polyurethane-based materials, acrylic coatings and synthetic turf products for sporting and recreational applications. From…

read more

Environment / Sport / Surfaces / Technology

 
 

Vivaticket

As of the 1st July 2018, Enta Australasia Pty Ltd/Best Union has been rebranded as Vivaticket Pty Ltd.  Vivaticket is the ideal strategic partner for the organisation and management of your…

read more

Attractions / Entertainment / Sport / Ticketing / Venues

 
 

WATERPLAY Solutions Corp

Whether your goal is increasing your centre's revenues or creating an engaging environment, why not add play to your project? If you're looking for stylish aquatic play features, kid-tested…

read more

Aquatics / Attractions / Play / Recreation / Waterparks

 
 

COMMERCIAL AQUATICS AUSTRALIA

Commercial Aquatics Australia provides aquatic solutions nationwide and is one of the largest and most experienced companies specialising in the design, construction, renovation, service, maintenance…

read more

Aquatics / Design / Play / Waterparks

 
 

Humanforce

Humanforce is a global provider of workforce management solutions for companies who need flexibility to manage complex workforces. Companies use Humanforce to manage everything from time and…

read more

Hospitality / Retail / Technology / Venues

 
 

Ungerboeck Software

As of February 2023, Ungerboeck Software has rebranded as Momentus Technologies.

read more

Entertainment / Events / Hospitality / Technology / Venues

 
 

GREENEDESK

Track. Engage. Retain GreeneDesk is a suite of cloud based software solutions helping health clubs, leisure centres and swim schools to effectively track progression, improve customer engagement and…

read more

Aquatics / Billing / Education / Fitness / Technology

 
 

Felton Industries

Felton Industries is Australia’s leading designer, manufacturer and supplier of quality outdoor furniture and has been supplying premium seating solutions for all sporting, commercial, community…

read more

Parks / Play / Recreation / Sport / Venues

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business