Latest News

Back to Latest News back


‘Fitness Freedom’ the message in new Jetts Australia logo and tagline

‘Fitness Freedom’ the message in new Jetts Australia logo and tagline
January 12, 2024

24/7 fitness franchise group Jetts Australia has unveiled a new brand logo and tagline - ‘Fitness Freedom’ - emphasising its strongest member benefit, no lock in contracts, as being what consumers need to provide them with flexibility.

Commenting on the ‘Fitness Freedom’ offering Jetts Fitness Managing Director and Chief Executive, Elaine Jobson advised “Fitness Freedom means giving members the freedom to choose to be with us free from a contract locking them in.

“After all, it has been our guiding principle for the past 16 years.

“We believe so strongly in this that we’ve made it our brand promise.”

The logo design itself, created by Sydney brand agency Creative Method, is a simple change for a very deliberate reason. As a well-known brand in the fitness industry it was important to maintain key elements to keep the familiar look their members know and love but with the change boasting a modern and distinctive edge to carry the Jetts brand into the future.

The logo has already started to be used in new club openings and refurbishments, becoming a key inclusion in the brands’ latest training gym design and products that began launching with Jetts Spring Mountain in Queensland last November.

Led by Jobson, Jetts Fitness is an Australian company that has grown to over 200 clubs globally.

It was the first gym to market with 24/7 access, no lock in contracts, low fees and member friendly policies.

It was named as the second Best Place to Work in Australia in 2023, was the Winner of the 10,000 Feet Most Loved Gym in Australia at the 2023 AUSactive awards and was named Best Value Gym by WeMoney 2024.

Images: Jetts' new logo (top) and the old logo 'explodes' (below).

Related Articles

2nd January 2024 - Survey of major fitness groups shows club openings outstrip closures at rate of two to one

23rd November 2023 - Evolt 360 signs contracts with Jetts Australia, GoodLife Fitness (Canada) and Matrix Fitness

6th November 2023 - 24fit tops Canstar Blue gym customer satisfaction ratings

17th October 2023 - Jetts Fitness awards Australian excellence at annual conference

2nd October 2023 - Jetts Fitness secures two AUSactive National Awards

9th August 2023 - Jetts Fitness named second in ‘Best Places to Work in Australia’

20th April 2023 - Report says Fitness and Lifestyle Group looking to sell Jetts Fitness 24/7 New Zealand gyms

14th October 2022 - Jetts Fitness Australia offers $20,000 kickstart bonus for new Franchise Owners

26th September 2022 - Fitness and Lifestyle Group sells Jetts Fitness franchise business via Management Buy Out

16th August 2022 - Jetts Fitness named among top ten places to work in Australia

8th December 2021 - Jetts Sydney gym declared insolvent

30th August 2021 - Jetts Fitness and Fitness Playground named among Best Places to work in Australia

12th February 2021 - Jetts Ballina wins at The Retention People’s Member Experience Awards winners

14th December 2020 - Val Morgan Outdoor expands wellness network with Jetts

5th February 2020 - Jetts Australia Chief Executive named Director at aged care and wellbeing specialist ComLink

6th September 2017 - Jetts Fitness quietly passes 10 year operational milestone

18th September 2016 - Quadrant Private Equity adds Jetts to fitness sector acquisitions in $100 million deal

25th July 2016 - Survey identifies Jetts as offering highest level of customer satisfaction among Australian gyms

7th January 2016 - Jetts fitness founder warns consumers not to sign lock-in contracts in 2016

2nd September 2015 - Jetts Fitness recognises its top achievers

Support our industry news service
We hope that you value the news that we publish so while you're here can we ask for your support?

As an independent publisher, we need reader support for our industry news gathering so ask that - if you don't already do so - you back us by subscribing to the printed Australasian Leisure Management magazine and/or our online news.

Click here to view our subscription options.


supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

Anti Wave Global

Anti Wave Global is the original suppliers of top performance swim, aquatic sports, leisure and pool programming equipment. Founded in 1971, Anti Wave Global is proud of its long and tested…

read more

Aquatics / Play / Sport



With its sleek good looks and easy-to-use yet powerful functionality, Envibe is the premium fitness club software for the Australasian leisure, recreation and fitness industry. We are the most…

read more

Aquatics / Fitness / Recreation / Technology


Pico Play

Pico Play is a global leader in the planning, design, development and construction of world-class themed attractions and entertainment that deliver extraordinary and memorable experiences to millions…

read more

Attractions / Consultants / Design / Recreation / Tourism



Playrope Aqua-Fun, are the Australian & New Zealand exclusive distributors for Vortex Aquatic Structures International, the world leader in aquatic playgrounds and urban water landscapes.…

read more

Aquatics / Attractions / Parks / Play / Recreation



    SimplySwim is a school management solution that helps swimming school owners and managers optimize operations by automating functions such as managing class schedules, billing and…

read more

Aquatics / Education / Recreation / Safety / Technology


BioLab Australia Pty Ltd

BioGuard is Australia and New Zealand’s most trusted supplier of premium, innovative and affordable commercial water treatment systems and chemicals. BioGuard offers a comprehensive range of…

read more

Aquatics / Technology / Waterparks


Summit Fitness

Summit Fitness Equipment is now part of NovoFit - see

read more

Fitness / Recreation / Technology / Wellness



Centaman has been a market leader in Enterprise Software Solutions for the leisure and recreation industry and both profit and not-for-profit attractions since 1991. It offers a wide range of software…

read more

Access / Billing / Fitness / Technology / Ticketing


get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business