AusLeisure

Fitness Australia and digital fitness marketing experts COM Marketing have revitalised their partnership which will see new value-added to Fitness Australia’s programs and business member base.

With an aligned passion to make the fitness industry better and to get more people moving more often, COM Marketing has fitness sustainability at the core of what they do.

Fitness Australia Chief Executive, Barrie Elvish, shares in the pride and enthusiasm of the partnership with COM Marketing being a long-time supporter of what the Association stands for.

Elvish explains “the more effective our members are at engaging the community, the more that Fitness Australia’s vision of getting more people, more active, more often, will come to fruition, says Barrie.

“We have the opportunity for experts at COM Marketing to guide Fitness Australia members in engaging more people; just one of many things the industry needs to effectively encourage Australian communities to get more active, more often.”

COM Marketing Chief Executive, Richard Toutounji, is also excited to be helping Fitness Australia’s members realise their online potential, adding “marketing comes in contact with everyone in their personal life, their internet and social media use, right through to the strategies they use for business.

“We’re excited to continue to work alongside Fitness Australia in supporting their members in marketing their fitness businesses through education, coaching and providing services in video marketing, websites & branding. Together we’re working to build a happier and healthier Australia.

“We’re a proud supporter of the peak industry association empowering a credible fitness industry workforce and providers.”

This partnership will allow COM Marketing’s expertise to impact the Association’s member base through:

• Monthly webinars with a focus on social media marketing for business
• One-on-one marketing consultations that review and boost online presence
• Resources and templates as part of Fitness Australia’s Grow Your Fitness Business initiative
• Video profiling of award-winning industry stories for the 2020 Australian Fitness Awards.

Fitness Australia’s newest industry collaboration partner whose video production has been a centrepiece in profiling the life-changing work of Fitness Australia’s Australian Fitness Awards program winners since 2015, is set to bring more fitness industry stories to life again in 2020.

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1st July 2019 - Music copyright negotiations set to give licensed fitness providers a reduction in fees

7th June 2019 - Australian Register of Exercise Professionals opened to allow for more degree-qualified people to work in fitness

30th April 2019 - Fitness Australia Chief Executive queries ‘self-reported participation rates’ in Ausplay Report

11th April 2019 - New permanent Fitness Australia Chief Executive announces peak body will focus on ‘core business’

14th June 2018 - PaySmart and COM Marketing enter digital marketing partnership

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