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Melbourne-based sports technology startup FitFlo has the launch of a new program that will address gym churn and transform the gym experience for operators and members.

Having successfully completed a beta program in Melbourne and Singapore, the program is now live across five leading gyms in Melbourne and Singapore, FitFlo advancing in its mission to “reimagine gym retention and member engagement”.

FitFlo's innovative platform offering operators a dynamic way to connect with members from the first visit ensuring every member's journey is engaging and fulfilling by personalising workouts, tracking progress and facilitating ongoing support, with its app for members and web app for operators making fitness management seamless and intuitive.

At the heart of FitFlo's technology is integrating NFC tags in gym equipment, unlocking a new dimension of personalised fitness. This unique approach provides instant access to video tutorials, automated workout tracking, and tailored workout plans, fostering a deeply engaging gym environment.

FitFlo advise that the impact of its technology is “evident, with a 30% improvement in retention rates in some participating beta gyms.

“Such results demonstrate FitFlo's effectiveness in combating the industry-wide challenge of high member attrition.”

Gym operators are praising FitFlo as a game-changer.

Louis Williams, Manager at Exercise Room, states "FitFlo has the ability to change the face of the fitness industry."

A spokeperson for Zoom Fitness, noted "FitFlo ensures my members are supported, enhancing our community feel."

Emphasising the industry's need for a data-driven, member-centric approach, FitFlo Chief Executive and co-founder, Abdul Yacin explains “our mission is to power a connected, inclusive, and personalised gym experience, shifting the industry towards a sustainable, retention-led business model."

With backing from the venture capital firm Antler, the company plans to use artificial intelligence to support operators with co-pilot features, which will automate operator and trainer workflows. This will improve the gym experience for members by unlocking optimisation capabilities based on equipment usage insights.

AI will also use computer vision technology to automate the tracking of members' workouts. FitFlo's unique contextual and behavioural data will power these features and tools to build a suite of engagement tools and foster community and personalised support and interactions.

FitFlo's strategic timing targets the new year rush, allowing gym operators to capitalise on increased demand and reduce typical new year attrition. FitFlo is launching with a special operator offer of a one-month free of its premium plan, which includes all platform features and NFC connectivity and is available for just $200 per month.

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