DXFactor looks to drive fitness brand growth

November 14, 2023

Technology services company DXFactor is entering the Australian market offering its digital transformation expertise to the fitness market.

Offering outcome-driven digital solutions that drive business growth, DX Factor founder and Chief Executive, Dharmesh Trivedi explains “we are a group of highly experienced and accomplished operators with deep domain knowledge in technology and business implementations across health, wellness and fitness, financial services, supply chain and startups.

“We have a team of 200 plus software engineers who bring expertise in a wide array of fields, such as mobile app development, web app development, backend development, frontend development, AI/ML, and emerging technology such as Generative AI.”

Having worked with the leading fitness brands across the USA including Golds Gym, Crunch, Orange Theory and Chelsea Piers - helping them in designing, developing, delivering, and realising critical digital initiatives - Trivedi advises “we have accumulated a combined domain expertise of more than 70 years in driving growth, enhancing the member experience, and optimising performance and productivity for the fitness industry.”

Aware of the scale of Australia’s fitness industry, which Trivedi describes as “an interesting market for us”, he advises “we aim to help fitness businesses of various types from boutique fitness centres to large fitness chains, clubs and studios.

“Partnering with an established digital technology provider like us presents multiple opportunities to our prospective clients, enabling them to expand their offerings and market reach, deliver superior experiences to their members, and gain operational excellence.”

As for gym operators should buy into DXFactor’s services, Trivedi adds “how we work is as important to our clients' success as the tools and methodologies that we use.

“DX combines on shore and offshore resources to work with us as our client’s IT team through all phases of the project from discovery through design, development, deployment and post delivery services.

“With our global delivery model, and expert resources onshore and offshore, we ensure that costs are controlled, communication is seamless and the delivery is timely.”

Click here to find out more.

Image: DX Factor founder and Chief Executive, Dharmesh Trivedi.

13th November 2023 - Study charts growth of Australian fitness industry in years to 2021

10th November 2023 - New report shows global wellness economy reaches US$5.6 trillion and expected to hit US$8.5 trillion by 2027

7th November 2023 - Canstar Blue survey looks at Australian gymgoers’ spending and motivations

14th September 2023 - Fitness management platform Hapana collaborates with Stripe to meet global customer needs

8th August 2023 - Gym owners must embrace digital integration

5th July 2023 - Keepme reveals first generative AI tool for fitness operators

14th June 2023 - FIT Summit 2023 Awards of Excellence presented in Singapore

12th June 2023 - Virtuagym and Hidden Profits Marketing launch new lead management solution for fitness

5th June 2023 - ActiveXchange releases community profile tool for AUSactive members

17th April 2023 - Technogym adapts Mywellness ecosystem to integrate with equipment from other manufacturers

9th February 2023 - adidas and Les Mills announce new partnership to inspire next generation of training fans

6th February 2023 - Daxko announces UpLaunch ASAP platform for fitness and wellness industry

2nd January 2023 - ACSM predicts wearable technology as the top fitness trend for 2023

9th August 2022 - Plus Fitness partners with Keepme to accelerate innovation

26th July 2022 - New resources to aid industry sales skills

4th July 2022 - New Xplor technologies backs personalisation of Fitness Experiences

8th June 2022 - Snap Fitness collaborates with Apple to launch global initiative

13th March 2022 - Five sales tips to turbocharge gym and fitness club conversion rates

25th January 2022 - Fitness Business Sales helps Speedfit achieve 33% growth

6th December 2021 - Fitness and Lifestyle Group’s new technology roles to focus on ‘innovative and interactive customer experiences’

18th October 2021 - New virtual fitness business resource hub aids industry decision makers

Support our industry news service
We hope that you value the news that we publish so while you're here can we ask for your support?

As an independent publisher, we need reader support for our industry news gathering so ask that - if you don't already do so - you back us by subscribing to the printed Australasian Leisure Management magazine and/or our online news.

Click here to view our subscription options.