Gladstone Health & Leisure (Gladstone MRM Pty Ltd Australia) is a leading supplier of leisure management and fitness software and is endorsed by leading health and fitness professionals and…read more
Fit Insights launched to help fitness centres retain members
A first of its kind service to the fitness industry, Fit Insights analyses a fitness centre’s processes through a customised Mystery Shopper service, presenting invaluable insights and data relating to the true nature of their member and customer’s experience.
Launched this week as a service to Australian fitness and health brands, Fit Insights's findings and recommendations are presented to the client by a qualified fitness professional and consultant.
Brisbane-based entrepreneur and owner of Fit Insights, Jack East, came up with the concept after seeing colleagues in the fitness industry unable to maintain their client base.
East, who is a qualified fitness instructor and personal trainer with over 13 years experience in the Australian fitness space and also owner of a national children's fitness brand, explains "while the number of personal trainers and fitness professionals entering the industry has remained steady, demand appears to have been met in some parts of the country.
“What we know is that the amount of people looking to start a gym has died down. It’s now more of a case where existing players fight over members already in the market. Obviously then gyms and fitness centres need to look to retention and loyalty strategies.”
East, who has previously worked with large Australian brands such as Fitness First and Blackmores, has already begun working with two Queensland based studios both looking to better understand their customers and the way their existing service and sales are actually being executed.
Fit Insights works closely with centre owners to understand what information and data will be of value and then structures their action plan accordingly.
East adds “this often involves mystery shoppers making contact with centres via email and phone but predominantly through the face to face sign up process.
“Findings offer fitness businesses invaluable information that can be used by the business to gauge effectiveness of training policies, learn weaknesses or shortfalls and ensure brand perception is being maintained.”
East and his team, who are all fitness professionals with business backgrounds, provide recommendations that chart performance and then work with businesses to develop new goals that exceed fitness industry benchmarks.
For more information go to www.eastfitness.com.au
12th March 2018 - Australian fitness industry revenues to grow to $2.4 billion by 2022/23
20th August 2017 - Instructors and personal trainers key to success of fitness studios
26th February 2016 - Study finds Personal Training set to be a stable future job
11th February 2016 - Fitness instructor numbers set to grow by up to 50% in five years
30th April 2015 - Fitness, recreation and sport employment grew by 34% over five years
8th December 2014 - Fitness Club managers average annual salaries approach $70,000
12th October 2014 - 24/7 fitness trend shows no sign of slowing
9th March 2012 - Growing demands for Personal Trainers
Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?
The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.
However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.
Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.
Subscriptions cost just $90 a year.
Click here to subscribe.
The Complete Guide to Leisure Industry Products & Services.
Aerobic Microphones Australia provides audio products for the fitness industry. Products include the sweat resistant Cyclemic and Aeromic headworn microphones and pouchbelts that are made in…read more
Recreation Management Software for managing all your program registrations, facility bookings, membership pass sales and Point of Sale; including detailed reporting, automated customer communication…read more
At EventPro Software, we are proudly different from our industry competitors. We have a development-driven culture and 20 years’ experience in event, venue, and catering management software,…read more
Regupol Australia Pty Ltd offers a comprehensive range of recycled rubber fitness and leisure flooring surfaces. Their range of products include everroll rubber flooring, Regupol elastic…read more
Solarwise NSW / Dolphin Tech were the first and are the largest Dolphin dealer in NSW with a full service facility and full range of spare parts "on the shelf". We also provide on site…read more
TRP help health clubs, leisure centres and gyms across the globe create happy, loyal members through our user-friendly software which enables effective engagement and the delivery exceptional customer…read more
With its sleek good looks and easy-to-use yet powerful functionality, Envibe is the premium fitness club software for the Australasian leisure, recreation and fitness industry. We are the most…read more
get listed with our suppliers directory
Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!