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Growing demands for Personal Trainers

Growing demands for Personal Trainers
March 9, 2012

Australia's ageing and increasingly health-conscious population is driving the demand for Personal Trainers.

Against a backdrop of rising obesity rates, the fitness industry is riding a wave of popularity, with reality TV shows as The Biggest Loser and Excess Baggage turning leading fitness trainers into high profile celebrities.

The number of fitness instructors has exploded since 1999, when there were 8,000 instructors around the country, according to the Federal Department of Education, Employment and Workplace Relations. There are now 22,888, with those numbers likely to increase by 252% to an extra 57,592 instructors by 2020.

Working in a gym, running an outdoor training group or operating a Personal Ttraining business are the most common forms of work within the fitness industry.

A walk through any public park before or after business hours will attest to this, with people running up and down hills, boxing and sweating out a few extra leg squats.

Also driving growth is the mining boom. Many mining companies build gyms on-site to provide staff who are on a fly-in-fly-out roster with the opportunity to stay fit.

Australian Institute of Fitness Team Training Manager for Victoria Rick Munn explains that the training body has grown from four campuses with five classrooms in 2007, to this year having six campuses and 14 classrooms.

Munn says the fitness course attracts people from a diverse range of backgrounds, stating "in one week I have had a lawyer, garbologist, fruit picker, Year 12 student, AFL player, somebody who was retrenched and an office worker."

In addition to the widely reported ongoing rise in obesity, Australia's 'baby boomers' are a major driving force behind the increase in fitness professionals. Baby boomers in their retirement years now have more time to work on their fitness and many believe that being fit will enable them to better enjoy their retirement.

According to a survey by the Australian Fitness and Health Expo, approximately 99% of consumer visitors said they would purchase fitness and health products over the next 12 months, and they spend an average of $2,153.

The same survey found that more than half of Australians want to improve their health and be fitter.

The enormous growth in online learning is making it easier for people to study for their new career in fitness while not giving up their job.

Careers adviser Warren Frehse states "online learning is very popular because it is flexible."

After completing a Certificate III and IV in Fitness, womens' fitness instructor Belinda Evans Evans decided to build up her clientele with younger women, mums and businesswomen who want to feel good about themselves and keep fit.

Evans explains "it's a fulfilling job and, if you have good people skills and know how to make people feel good about themselves, then you will do well.

"You need to combine results with motivation."

Personnal Training figures:

• The median age for fitness instructors is 33 years. The median age across all occupations is 39 years;
• 19.2% of instructors have no post-school qualifications;
• The number of instructors has grown 36.7% in the past five years compared to 13.1% for all other occupations;
• Women working part time make up 45% of all fitness instructors.

The Australian Fitness & Health Expo is held from 27th to 29th April at the Sydney Convention & Exhibition Centre.

Industry delegates can pre-book online to enter for no charge. Simply click on the link below and enter the promotional code: LEISURE

For more information go to www.fitnessexpo.com.au

7th March 2012 - WEATHERILL TO ADDRESS ALFA NETWORKING EVENT AT THE AUSTRALIAN FITNESS & HEALTH EXPO

23rd November 2011 - TIME A KEY INHIBITOR TO EXERCISE 

12th April 2011 - FAIR WORK OMBUDSMAN FOCUSES ON QUEENSLAND FITNESS

6th December 2010 - SPORT, FITNESS AND AQUATIC INDUSTRY SALARIES RISE BY JUST 2.7% IN THE PAST 12 MONTHS

18th June 2010 - FITNESS AUSTRALIA TO APPEAL COPYRIGHT TRIBUNAL DECISION 

 

12th June 2008 - SKILLS SHORTAGES HIT SPORT AND RECREATION


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Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

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