We are Aussie Strength. The ultimate supplier for Commercial Gym Equipment that's built to deliver in the toughest environments. From USA-Built hardcore weight training equipment from Arsenal…read more
Fearing a ‘building tsunami’ of visitors Noosa Council looks at overtourism solutions
The increasing popularity of the town of Noosa on the Sunshine Coast is leading the local Council to look at the management at ways to manage its ‘overtourism’ considering a range of solutions, including a social contract, limits on events, introduction of paid parking and even the use of behavioural change experts.
Figures for 2018 show Noosa attracted 2.3 million visitors with a total spend of $950.6 million. A tourism levy on local businesses currently brings in $2.5 million a year for the peak destination body, Tourism Noosa.
Speaking at the Australian Local Government Association’s Regional Cooperation and Development Forum in Canberra earlier this week, Noosa Shire Mayor Tony Wellington advised that while the rise in visitors has brought economic benefits, and is a problem that many other councils would like to have, this popularity had been a double-edged sword for the community.
Mayor Wellington explained “marketing shows empty beaches and uncrowded surf but in holiday peak period that’s far from the truth.”
Short time lettings via Airbnb are not only causing problems for residents in terms of noise and reduced parking, but they are also reducing the number of properties available for long term rental, affecting rental prices and housing affordability.
In some areas of Noosa 41% of properties were available for short term stays while in the suburb of Sunshine Beach, 526 properties were on offer last January.
Mayor Wellington advised “Council (is) currently seeing a significant pushback by some sectors of the community against the success of the tourism sector.
“There are residents who are increasingly frustrated by the traffic congestion, the crowds and the difficulty of getting access to key locations within their own shire. And if we leave that unchecked that resentment will continue to grow.”
Anticipating future growth, he added “there’s a sort of a building tsunami of day trippers. Our issue is how do we deal with this great driving tourist market?”
With Noosa an increasingly popular events location, for events such as the Noosa Food and Wine Festival and the Noosa Triathlon, Mayor Wellington says the Council is currently getting community feedback for a new policy which would see events in the Shire limited.
Here he advised “we’re under constant pressure from events businesses and organisations to approve more events, meanwhile residents are pushing back saying our public land’s being alienated, there are too many road closures, too many crowds.”
Apart from trying to broaden the local economy so it’s not so reliant on tourism, the Council has also established a sustainable tourism stakeholder reference group consisting of representatives of 13 peak bodies representing business, the community, tourism and environmental groups.
Commenting on this, Mayor Wellington advised “the aim of this group is to determine what sustainable tourism should actually look like for Noosa and how the hell we get there.”
Council is also looking at transport solutions including live traffic info, free buses and putting controllers on roundabouts.
He told the conference that the Shire is still desperately seeking solutions, adding “we’ve enlisted help from behaviour change experts because we know we have to change people’s expectations before they come into Noosa about how they move around.”
Speaking later on 9news, Mayor Wellington added “this is a fantastic problem I have to say, and that is managing our own success.
“We are already on the cusp - we are getting a significant number of residents pushing back against the tourism industry. We don’t want to see that conflict escalate.
“The time is right to ensure we don’t get to that stage that many places have reached where they are now trying to turn back the number of tourists.
“The population of south east Queensland is going to continue to grow (from which) more and more people will want to drive into Noosa for the day.”
Sensationalist media have suggested that Noosa is looking to favour affluent overseas visitors over locals.
Images: Noosa Beach (top) and the Noosa Triathlon (below, courtesy of Ironman Asia Pacific (below).
5th June 2019 - Byron Bay named among world’s worst locations for overtourism
2nd February 2019 - World Tourism Association launched to combat overtourism
21st November 2018 - New UNWTO Report helps cities manage impacts of ‘overtourism’
3rd October 2018 - Overtourism leads to indefinite closure of iconic Thai bay
4th September 2018 - Expanding Australia’s High Net Worth appeal a positive for tourism
26th February 2018 - Research shows Queensland a world leader in endurance event tourism
1st February 2018 - Noosa’s surf breaks declared World Surfing Reserve
1st July 2015 - Sunshine Coast sees 9.2% increase in domestic visitors
10th September 2014 - Sunshine Coast and Noosa tourism bodies to make Destination Q forum count
3rd June 2010 - Noosa Triathlon Entries Suspended
Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?
The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.
However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.
Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.
Subscriptions cost just $90 a year.
Click here to subscribe.
The Complete Guide to Leisure Industry Products & Services.
Headquartered in Brisbane with an Australia-wide network of satellite offices, PaySmart is one of Australia’s largest and longest-standing direct debit billing companies. In 1996 we began…read more
TPEC Pool Enclosures provide a large range of premium commercial and residential retractable swimming pool, spa and terrace enclosures throughout Australia, servicing residential, local government…read more
Playrope Aqua-Fun, are the Australian & New Zealand exclusive distributors for Vortex Aquatic Structures International, the world leader in aquatic playgrounds and urban water landscapes.…read more
Technogym is the leading company in the Wellness and Fitness field all over the world. With 2,200 employees, 14 branches in Europe, U.S., South America, Asia and Australia, Technogym exports its…read more
Anti Wave International is the original suppliers of top performance swim, aquatic sports, leisure and pool programming equipment. Founded in 1971, Anti Wave International is proud of its…read more
iDwala is the Community Sports Surface Specialist offering the highest quality designs and technical expertise to Councils, Schools and Sporting Clubs looking to create sporting…read more
Swimplex Aquatics are a world-class company dedicated to the commercial pool, waterslide industry. We are Australian market leaders servicing all states Australia wide. Swimplex provide a full…read more
get listed with our suppliers directory
Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!