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Fast growing boxing and strength training provider 12RND Fitness unleashes the ‘fighter’ within
Since its creation in 2016, boxing and strength gym franchise 12RND Fitness has grown to over 80 operating locations, making the franchise one of the largest boxing providers and the fastest growing.
Four-time world champion professional boxer Danny Green has been an integral part of developing the concept and top athletes, including a number of AFL stars have been snapping up studios across the country.
Offering a dynamic, fun and results-based workout designed to unleash the ‘fighter’ within, workouts replicate the physical demands of a 12 round championship bout: with 12 x 3-minute rounds and 30 seconds rest in between. Each workout includes both boxing and the strength training required to condition athletes to their peak ‘fighting shape’.
Workouts last for 45 minutes with a new round starting every three minutes, meaning arrival times are flexible and work to exercisers’ schedule.
Training methods have been designed to maximise results, allowing exercisers’ to train like a professional boxer without having to be one. The exercise scientists behind the programs ensure that the right amount of stress is exerted without fatiguing the body or burning out.
Tim West, the Managing Director of 12RND has been involved in a number of successful fitness businesses, whether it be launching them himself or investing into their growth and development.
In creating 12RND Fitness, West identified a gap in the market for a form of fitness that was sports-oriented, which allowed members to work in a group-fitness setting and focus on skill-development for motivation, where the physical transformations were a secondary benefit.
Explaining the concept, West states “each day there’s a different workout which is based on a highly varied strength program, progressing through sports-specific training cycles. This is delivered by a coach on the floor who will lead members through all facets of the workout, correcting technique and working with you to immerse yourself in the exciting pursuit of mastering a new skill - boxing.
“We live in a time where there are more distractions every day, and this has led us into a convenience economy. Think of developments such as Uber, Netflix and Amazon Prime. It’s all based on convenience, allowing the consumer to choose how and when they engage with the provider. It’s no different in fitness.
“That’s where 12RND comes in, we developed a product that allows members to turn up any time during opening hours and get access to the coaches and training styles that have to date only been available to elite athletes.”
In addition to their Australian locations, West and 12RND Chief Executive Michael Jordan are now taking the concept overseas.
West stated “there is an evident growing trend of boxing for fitness worldwide which has been a major contributing factor to increasing demand and interest in concepts like 12RND for both prospective members and franchisees.
“We have always recognised the opportunity to bring 12RND to the global market, but only seriously committed to the expansion upon increasing enquiries internationally for franchise opportunities. “With the maturity of our internal systems and key staff recruitment we are now able to facilitate the international growth.”
Images (from top): 12RND Fitness unleashes the ‘fighter’ within, Tim West, 12RND Fitness backer Danny Green and 12RND training methods have been designed to maximise results.
12th March 2018 - Australian fitness industry revenues to grow to $2.4 billion by 2022/23
3rd August 2017 - Study shows gamification increases participant exercise levels by 40%
17th November 2016 - Smart design software helps 12 Round Fitness go the distance
3rd February 2015 - Fitness Australia highlights Boxing, kickboxing and MMA safety guidelines
24th September 2014 - 24/7 gyms increase to 26% of all gyms and fitness centres
15th November 2011 - Boxing for fitness: a rising fitness phenomenon
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