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ExerciseNZ’s Richard Beddie slams All Blacks move for more Government backing

ExerciseNZ’s Richard Beddie slams All Blacks move for more Government backing
September 6, 2018

Exercise Association of New Zealand (ExerciseNZ) Chief Executive Richard Beddie has slammed the All Blacks’ call for more Government funding, saying more money should be given to more popular physical activities.

Speaking this morning to TVNZ 1's Breakfast, Beddie said the All Blacks should "go away and stop trying to take our money" because elite sport receives the lion's share of Government funding compared with more popular physical activities.

All Blacks coach Steve Hansen last month told media he had spoken to New Zealand Prime Minister Jacinda Ardern and Sport and Recreation Minister Grant Robertson about funding when they met after a match at Eden Park.

Hansen said he told the pair "they should be our biggest sponsors, because we're their biggest brand", asking Prime Minister Ardern if she could "find some money to help us compete against the likes of England and France so we can keep our players".

However, Beddie today advised that getting more people active, especially children, should be the priority for that funding pool, advising “we're not well-represented in activity or obesity levels worldwide.

"We're now number three in obesity ... 50% (of New Zealanders) don't do enough (exercise and) the cost of obesity and type two diabetes alone - it's going to cripple most Western health systems in the next 20 years."

Beddie (pictured) said he realised it would be controversial to suggest it, but the All Blacks should be happy with what they get, adding “to be blunt, in New Zealand, elite sport gets way too much money when you compare it with participation.

"We've got a problem that sport gets most of the funding, when in fact sport is declining in participation levels, whereas recreation activities such as going to the gym or dancing or yoga actually gets a very small percentage - less than 10% of that pot.

"But in fact, that's where people are choosing to spend their time these days.

"I love the All Blacks, I want the All Blacks to win, but the problem is when they are trying to compete with the same pot of money to trying to get more kids active.

"If we look at children - we have the biggest problem with children and activity levels, because less than 10% do enough ... that's where the real problem lies.

"That is really about our future."

Related Articles

5th September 2018 - World Health Organization advises that lack of exercise puts one in four people at risk

4th September 2018 - Significant numbers of New Zealanders look to commit to structured exercising

18th July 2018 - ExerciseNZ calls on Government to support physical activity

22nd June 2018 - New Zealand high performance sport model ‘not fit for purpose’

20th June 2018 - Yoga surging in popularity across New Zealand

23rd March 2018 - New Zealand set for massive wellness sector growth

19th March 2018 - Study shows New Zealanders appreciate the Value of Sport

3rd March 2018 - Lions tour helps deliver 2017 profit for New Zealand Rugby

20th December 2017 - All Blacks experience will bring fans closer to their rugby heroes

19th September 2017 - New Zealand’s major parties quizzed on exercise and fitness

26th July 2017 - New Zealand’s fitness promotion needs to move beyond slogans

18th June 2017 - Too many New Zealanders consume sport on the couch

15th December 2016 - Funding winners and losers as New Zealand sport looks to Tokyo 2020

25th October 2016 - NZREPs highlights the real cost of physical inactivity

5th November 2015 - Steve Hansen to headline landmark coaching convention

10th December 2014 - Study suggests All Blacks likely to keep on winning

28th March 2014 - NZRU announces $2.9 million annual profit

6th January 2014 - Targeted investment in New Zealand sport aims for a winning formula

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