Latest News

Back to Latest News back

 

Evolution Wellness adds CHi Fitness to its portfolio

Evolution Wellness adds CHi Fitness to its portfolio
December 5, 2018

Malaysia-based Evolution Wellness Holdings has announced the addition of Malaysia’s popular no-contract fitness chain CHi Fitness to its portfolio. The addition of 14 new clubs means Evolution Wellness now owns and operates 170 of the wholly-owned clubs across Asia, making it the largest fitness club operator in the region.

Evolution Wellness was established in 2017 with the merger of Celebrity Fitness and Fitness First Asia making it one of the largest fitness club networks in Asia. It continued to expand its portfolio In July 2018, with the addition of integrated wellness resort brand Fivelements Pte. Ltd.

Marking the start of Evolution Wellness’s diversification of its portfolio from fitness into wellness, the acquisition of Fivelements brought the award-winning eco-wellness retreat Fivelements Bali and the newly opened holistic sports wellness retreat Fivelements Hong Kong into its operations.

The recent addition of CHi Fitness to the Evolution Wellness portfolio complements the existing network of Celebrity Fitness and Fitness First clubs in Malaysia.

CHi Fitness launched in 2008 as an offshoot from the global hotel fitness chain, Clark Hatch Fitness Centres. Over the last 10 years it has grown to include 14 clubs throughout Malaysia, predominantly in shopping malls. 

Two years ago, CHi X was launched to cater to a more premium membership, offering online class bookings, fingerprint access to clubs and signature functional training classes such as ‘The Grid’ and ‘Box & Burn’.

“It presents us with opportunities to further influence and elevate the standards of the fitness industry in the country. With a wider network of 49 clubs covering the major cities in Peninsular Malaysia (including Penang, Johor Bahru, and the Klang Valley), it puts us in a strong position to offer our members even more choice, more value, more locations to train in, and more fitness experiences to choose from,” said Rich Hutson, Chief Executive of CHi Fitness.

For now, the three fitness club brands continue to operate separately and there is no change to membership packages or access levels at any of the clubs. However this may change over time.

“For the most part, it is business as usual with all three brands. Evolution Wellness has every intention of retaining the CHi Fitness brand and it will continue to exist alongside Celebrity Fitness and Fitness First in the Malaysian fitness landscape. However, we will undertake some work to define the CHi Fitness brand’s unique selling points further to ensure it occupies a clear, defendable territory, complementing the two other fitness brands in the portfolio,” said Hutson.

“The notion of fitness and living a healthy lifestyle is surging to the forefront of the public mindset in Asia, and indeed around the world,” continues Hutson. 

“Our industry is naturally under the spotlight from an investment perspective, perhaps more than ever. There is a logic in pulling various strands together to improve the attractiveness of a given proposition.”

With Malaysia having a low penetration rate of 1.04%, there are many opportunities for existing and new brands to scale up within the country and around the region.

“It’s no secret that the Asian fitness industry is fiercely competitive, only because there is so much untapped potential and room for growth,” adds Hutson.

“Evolution Wellness has already taken the Celebrity Fitness brand to the Philippines and they are also committed to entering the Thai market. So, new markets for CHi Fitness would be a strategic option in the future, though for now, our immediate focus is here in Malaysia.”

Huston is now looking forward to the increased opportunities and greater access to learning and development for the current business and staff. 
 

Related Articles

28th July 2018 - Evolution Wellness acquires Fivelements health resorts

7th September 2017 - Evolution Wellness completes first Celebrity Fitness rebrand under Fitness First Asia banner

23rd February 2017 - Asian fitness club merger sees creation of Evolution Wellness


Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

IP HUB

Talk To Us For Independent Advice & Specialised Services We're business people, not sales reps IP HUB is one of Australia’s leading advisors on telecoms for both small businesses and…

read more

Marketing / Technology

 
 

INTELLIGENZ SOLUTIONS

Intelligenz solutions provide integrated software for Wellness, Spa, Fitness, Leisure Centres, Recreation Activities, Resort and Restaurant Management.

read more

Access / Billing / Finance / Marketing / Technology

 
 

Mattioli

Mattioli provides award winning painting, flooring and waterproofing services to the aquatics and recreation sector. We’re recognised as the leading contractor in the industry with award-winning…

read more

Aquatics / Recreation / Safety

 
 

SeatGeek Asia Pacific

SeatGeek is a search engine and mobile-focused ticket marketplace that allows fans to buy and sell tickets for live events. As of August 2018, SeatGeek has exited the Australian, New…

read more

Entertainment / Sport / Technology / Ticketing / Venues

 
 

TRISLEYS HYDRAULIC SERVICES

Trisley's Hydraulic Services P/L (THS) are a specialised pool company dealing with all aspects of the commercial swimming pool industry, including the installation and servicing from the smallest…

read more

Aquatics / Design / Play / Waterparks

 
 

Sportybots

We are the leading providers of kids fun multi-sports programs for Sport and Recreation Centres. Programs cover twelve common sports as well as Gross Motor Skill Development and suit children from as…

read more

Fitness / Play / Recreation / Sport / Wellness

 
 

Hadley/Series Australia Pty Ltd

Hadley Australia and Series Australia Pty Ltd are the leading quality theatre chair manufacturers in the southern hemisphere. The businesses work closely with architects, interior designers and…

read more

Arts / Culture / Design / Entertainment / Venues

 
 

SKC Operations Pty Ltd (SKCorp)

SKC Operations Pty Ltd (SKCorp) is an expert retail and marketing services team specialising in sports, leisure, aquatics, fitness, health, wellness & recreation industry. Using proven…

read more

Aquatics / Consultants / Fitness / Marketing / Retail

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business