Latest News

Back to Latest News back


Ekka attracts growing international visitor numbers

Ekka attracts growing international visitor numbers
August 22, 2018

International visitor numbers to the Ekka have hit an all-time high with the annual event now one of Queensland’s most popular tourist events for international travellers.

Queensland Tourism Industry Development Minister Kate Jones today revealed more than 20,000 international visitors from China alone have visited the Ekka over the last three years, advising “numbers of international visitors to the Ekka continue to climb each year. This is a testament to the fact that tourists want a uniquely Queensland experience.

“We’re working hard to grow our tourism industry by marketing the best parts of life in Queensland. Our strategy is paying off in growing source markets like China and India.

“This year a record 20,000 Chinese visitors came to the Ekka. These numbers count only visitors who have booked through ticketing agents (and) we know there are many more that just come through the gates.”

Minister Jones also advised that the Ekka generates more than $220 million a year for the local economy, supports more than 3500 jobs and that it has attracted more visitors from regional Queensland over the last three years.

Another key increase has been in those making day trips from South East Queensland.

Minister Jones added “day trips to Brisbane alone across 2016/17 were worth more than $1.5 billion to our Queensland economy and the Ekka certainly contributes greatly to this,” Ms Jones said.

“We’ve also seen an increase in the number of people from south east Queensland making the day trip from the Sunshine Coast or the Gold Coast.”

Related Articles

9th August 2018 - New experiences at 2018 Ekka

9th August 2018 - Bumper crowds expected at historic 60th Mount Isa Rodeo

2nd August 2018 - Queensland Government set to enforce tough safety rules for amusement rides

29th July 2018 - Queensland Government commits $48 million in tourism funding

12th June 2018 - Queensland Government makes significant investments in tourism development

30th March 2018 - Queensland’s domestic tourism market reaches record highs

10th August 2017 - Queensland authorities focus on Ekka safety

15th February 2017 - Strengthening Australia’s tourism relationship with China

22nd July 2015 - Ekka urges Queenslanders to back the bush

27th May 2015 - 2015 Ekka aims to unearth the next star in country music

10th June 2011 - New Australia-China Tourism Summit opens in Cairns

Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.


supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all


Founded in 1961, Myrtha Pools® quickly became Italy’s première swimming pool company, and has since grown into one of the world's leading swimming pool construction…

read more

Aquatics / Design / Play / Waterparks / Wellness


Jonas Leisure

JonasLeisure offers a complete range of leading leisure and recreation software brands – envibe, Centaman, Gladstone Health & Leisure, The Retention People, Nutrition Complete and…

read more

Aquatics / Billing / Fitness / Recreation / Sport


Otium Planning Group

Otium Planning Group is a contemporary sport and leisure consultancy providing services in planning, facility development, management and funding for the sport, recreation and leisure industries…

read more

Aquatics / Consultants / Recreation / Sport / Venues


The P.A. People

The P.A. People is a specialist contractor in the areas of Sound Reinforcement, Performance Lighting, Audio Visual Systems, Video and Communications. Over the past 40 years we have developed a…

read more

Entertainment / Events / Sport / Technology / Venues


Abel Sports

INTRODUCTION Abel Sports is Australia’s leading manufacturer and suppliers of Goal Posts, sports ground safety netting systems and coaches boxes for Stadiums ,Sports Clubs, Councils and…

read more

Recreation / Sport / Venues



Developed in Europe, this innovative system offers a safety management solution for swimming pools that checks individual swimmers via their wristband - monitoring their depth and time. Sensors…

read more

Aquatics / Hospitality / Safety / Technology / Waterparks



AUSTRALIAN MADE. BUILT NOT BOUGHT. AlphaFit is a 100% Australian owned family company manufacturing gear specifically for the strength and conditioning, functional fitness and high-performance…

read more

Fitness / Recreation / Sport / Technology / Wellness



The Fitness Generation is now part of NovoFit - see

read more

Fitness / Technology / Wellness


get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business