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Queensland’s domestic tourism market reaches record highs

Queensland’s domestic tourism market reaches record highs
March 30, 2018

Queensland’s domestic tourism market has reached record levels with 21.8 million domestic overnight visitors spending $15.8 billion in the past year.

The latest Tourism Research Australia data for the year ending December 2017 reveals domestic overnight visitors to Queensland increased 4.9% while domestic overnight expenditure increased 4.7% on the previous year.

The overall results were boosted by the highest numbers on record for holiday visitation, which grew 3.5% to 8.5 million trips, and holiday spend, which increased 3.9% to $7.21 billion.

Tourism Industry Development Minister Kate Jones said the figures were a vote of confidence for Queensland’s $25 billion tourism industry, stating “the latest data shows Queensland’s popularity as a holiday destination continues to grow resulting in increased holiday spending in Queensland.”

The number of interstate travellers coming to Queensland topped 6.61 million, an increase of six%, spending a record $7.48 billion, while interstate travellers’ trips within Queensland grew 4.4% and represented almost 70% of the domestic market.

Minister Jones added “from Coolangatta to Cooktown, from the Great Barrier Reef to the Outback, Queensland has the most diverse tourism offering in the country.

“Our domestic visitor market is really our bread and butter and these figures are proof our tourism industry continues to go from strength to strength.

“We’re committed to ensuring that growth continues. That’s why we’re investing an extra $170 million in this sector in this term of government to improve access to our destinations and to support local operators to develop new attractions.”

The latest figures also show business travel increased 10.4%% to 4.9 million visitors.

Domestic travel increased year-on-year for six of Queensland’s 11 tourism regions with the Southern Great Barrier Reef reaching record highs in holiday visitation.

Minister Jones said the ongoing success of Tourism and Events Queensland’s events strategy for Brisbane had a positive impact on the city’s domestic visitation results following the delivery of headline events like the Brisbane International, Marvel: Creating the Cinematic Universe exhibition, NRL Brisbane Double Header, Manny Pacquiao v Jeff Horn Battle of Brisbane 1, QPAC International Series: The Royal Ballet, Bledisloe Cup and Rugby League World Cup and The Ashes in 2017.

She advised that while severe Tropical Cyclone Debbie impacted several tourism regions in 2017, the industry had shown its resilience, concluding “through Tourism and Events Queensland, the Queensland Government will continue to deliver engaging marketing campaigns to promote the state’s best visitor experiences.”

Images: The Glasshouse Mountains on the Sunshine Coast (top) and dinosaur bones at the Eromanga Natural History Museum (below).

29th March 2018 - $583 MILLION RESORT REDEVELOPMENT TO REVITALISE LINDEMAN ISLAND

28th March 2018 - DREAMWORLD AND SKYPOINT LOOK TO WELCOME COMMONWEALTH GAMES ATHLETES, VOLUNTEERS AND ACCREDITED MEDIA

26th February 2018 - RESEARCH SHOWS QUEENSLAND A WORLD LEADER IN ENDURANCE EVENT TOURISM

18th February 2018 - ARDENT LEISURE CHAIRMAN EXCITED BY DREAMWORLD’S PROSPECTS THROUGH 2018 

27th December 2017 - THOUSANDS FROM AROUND THE WORLD TO CELEBRATE GOLD COAST MARATHON MILESTONE

23rd December 2017 - GOLD COAST SECURES AUSTRALIAN UNIVERSITY GAMES OVER FOUR OF THE NEXT FIVE YEARS

10th October 2017 - GOLD COAST MARATHON VISITORS BOOST QUEENSLAND ECONOMY 

26th June 2017 - GREAT BARRIER REEF DELIVERS $56 BILLION VALUE FOR AUSTRALIA 

26th April 2017 - LOCAL COUNCILS MAKE BIG INVESTMENTS IN TOURISM 

29th March 2017 - QUEENSLAND TOURISM INDUSTRY RALLIES FOLLOWING CYCLONE DEBBIE 

14th March 2017 - VILLAGE ROADSHOW THEME PARKS HIGHLIGHTS SAFETY AND MAINTENANCE SYSTEMS

8th October 2016 - VISITS TO THE GREAT BARRIER REEF AN EXAMPLE OF ‘LAST CHANCE TOURISM’ 

12th March 2016 - ARTN ANNUAL CONVENTION HEADS TO OUTBACK QUEENSLAND 

22nd June 2015 - FIRE DAMAGES WALTZING MATILDA CENTRE IN WINTON

15th June 2015 - NEW CAMPAIGN TO BOOST TOURISM IN OUTBACK QUEENSLAND TOURISM


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Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.

 

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