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Dubai’s Coca-Cola Arena agrees payment partnership with Visa
Dubai’s new Coca-Cola Arena has formed a strategic partnership with global payments technology company Visa.
The multi-year partnership presents Visa cardholders and clients with exclusive pre-sale access to world-class events and unprecedented experiences for them including backstage experiences.
The partnership aligns with Coca-Cola Arena’s cashless ambition and goal of becoming the region’s most technologically advanced arena by leveraging Visa’s digital payments expertise.
The Coca-Cola Arena has 100% contactless acceptance with contactless-enabled POS terminals across all concession stands.
There are plans to eventually transition to cash-free concession stands in the future. Visitors will be able to experience Visa’s multi-sensory branding including sound, animation and haptic cues when they pay with Visa at the arena.
Located at Dubai's City Walk, the Coca-Cola Arena is capable of hosting live shows all year round with a capacity of 17,000, including international touring artists, local events, sporting tournaments, e-gaming, comedy, theatre and musical performances, conferences and gala dinners.
Announcing the partnership, Guy Ngata, AEG Ogden’s Chief Executive at Coca-Cola Arena, explained "Coca-Cola Arena is delighted to welcome Visa on board as newest Founding and Official Payment Partner. We look forward to working closely with Visa from showcasing the very best events and providing world-class experiences for our patrons and clients.
"There is no doubting our partnership with Visa will further support our ambition to be the leading entertainment arena in the MENA region which is at the forefront of cashless technology.
"Marcello Baricordi, Visa’s General Manager for MENA, added "Visa has long been committed to enabling a cashless future and delivering enhanced experiences for customers everywhere. Our partnership with Coca-Cola Arena underpins this commitment and allows us to be at the forefront in bringing forth the necessary payment infrastructure and innovative technologies to power secure and frictionless transactions for our cardholders.
"We are looking forward to developing exciting new solutions for visitors to the new Coca-Cola Arena and promoting the UAE as a top host destination for the world’s prestigious events."
10th June 2019 - First performance staged at Dubai’s Coca-Cola Arena
8th April 2019 - Dubai Arena secures 10-year naming rights deal with Coca-Cola
5th April 2019 - New Dubai Arena to be ‘game changer’ for UAE
6th November 2018 - Dubai Arena on schedule to open in 2019
3rd November 2018 - Visa unveils fan experience innovations for future Olympics
16th June 2018 - New cashless experience launches in Australia
29th May 2018 - Dubai spends US$42.5 billion on mega projects ahead of Expo 2020
13th November 2017 - VISA introduces wearable payment devices for fans for PyeongChang Winter Olympics
4th September 2015 - Tourism Australia and Visa tie-up to target millennials
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