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Dettol expands industry presence with MCG partnership

Dettol expands industry presence with MCG partnership
January 14, 2021

Disinfectant brand Dettol has announced a new partnership with the Melbourne Cricket Ground to protect crowds at the venue.

With parent company Reckitt Benckiser having announced a partnership and naming rights sponsorship with Cricket Australia last September, the high profile hygiene and germ protection brand has become the MCG’s Official Hygiene Partner in a two-year agreement.

Commenting with the recent Boxing Day Test, more than 275 Dettol Instant Hand Sanitisation Stations have been installed throughout the venue to ensure players, staff and fans, as well as those visiting the Australian Sports Museum, can easily access the trusted germ protection of Dettol and feel confident as they return to the venue.

The partnership supports the numerous protocols in place for the return of crowds to the MCG.

Stuart Fox, Chief Executive of MCG manager the Melbourne Cricket Club, is pleased to be working with Dettol to offer its trusted germ protection to visitors at the Boxing Day Test and beyond.

Fox explained “like the MCG, Dettol is a trusted institution in Australia thanks to their 80-year heritage, so it is particularly fitting that we can join forces to help support the return of crowds and events to the stadium.

“The wellbeing of all visitors is our number one priority and we hope that through this partnership and protective initiatives, fans will feel secure and confident to return to MCG, whether it is for the cricket, the footy or to visit the Australian Sports Museum.”

David Rankine, General Manager of Reckitt Benckiser Health ANZ added “our priority is to make germ protection as accessible and easy as possible both in and outside the home (and) there’s no better way to get people back out and enjoying one of the nation’s most popular pastimes - sport - than by partnering with the iconic MCG.”

Image: Dettol dispensers at the MCG.

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10th December 2020 - Victorian authorities to allow 30,000 attendance at MCG Boxing Day Test

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30th October 2020 - Cricket Australia announces $45 million deficit amid prospect of further revenue loss

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14th October 2020 - Industry comes together to assess impact of COVID-19 on the events and entertainment industry

28th September 2020 - Dettol and Cricket Australia announce new partnership supporting cricket’s hygienic return

2nd September 2020 - MCG secures AFL Grand Final contract extension

13th August 2020 - Tennis Australia’s Craig Tiley anticipates 2021 Australian Open will go ahead with fans in Melbourne

6th August 2020 - World Health Organization says large crowds for sporting events are unrealistic this year

4th August 2020 - Retail specialist adapts to offer hygiene and sanitation essentials

22nd July 2020 - Live Entertainment Industry Forum applauds Australian Government’s JobKeeper extension

12th June 2020 - Live Entertainment Industry Forum welcomes potential easing of restrictions on outdoor sport and entertainment venues

28th May 2020 - MCG ready to offer transformed turf for AFL return

8th March 2020 - MCG hosts T20 Women’s World Cup Final on International Women’s Day

29th February 2020 - Transformed Australian Sports Museum opens at the MCG

28th December 2019 - MCG set to continue hosting of the Boxing Day Test

9th December 2019 - MCG looks to boost sustainability with ban on plastic plates and cutlery

31st October 2019 - $25 million investment in MCG audio upgrades designed to enhance fan experience

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