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Dettol expands industry presence with MCG partnership
Disinfectant brand Dettol has announced a new partnership with the Melbourne Cricket Ground to protect crowds at the venue.
With parent company Reckitt Benckiser having announced a partnership and naming rights sponsorship with Cricket Australia last September, the high profile hygiene and germ protection brand has become the MCG’s Official Hygiene Partner in a two-year agreement.
Commenting with the recent Boxing Day Test, more than 275 Dettol Instant Hand Sanitisation Stations have been installed throughout the venue to ensure players, staff and fans, as well as those visiting the Australian Sports Museum, can easily access the trusted germ protection of Dettol and feel confident as they return to the venue.
The partnership supports the numerous protocols in place for the return of crowds to the MCG.
Stuart Fox, Chief Executive of MCG manager the Melbourne Cricket Club, is pleased to be working with Dettol to offer its trusted germ protection to visitors at the Boxing Day Test and beyond.
Fox explained “like the MCG, Dettol is a trusted institution in Australia thanks to their 80-year heritage, so it is particularly fitting that we can join forces to help support the return of crowds and events to the stadium.
“The wellbeing of all visitors is our number one priority and we hope that through this partnership and protective initiatives, fans will feel secure and confident to return to MCG, whether it is for the cricket, the footy or to visit the Australian Sports Museum.”
David Rankine, General Manager of Reckitt Benckiser Health ANZ added “our priority is to make germ protection as accessible and easy as possible both in and outside the home (and) there’s no better way to get people back out and enjoying one of the nation’s most popular pastimes - sport - than by partnering with the iconic MCG.”
Image: Dettol dispensers at the MCG.
13th January 2021 - Big Bash League to cap Melbourne crowds at 15,000 fans
11th January 2021 - Fourth cricket Test confirmed for the Gabba
10th December 2020 - Victorian authorities to allow 30,000 attendance at MCG Boxing Day Test
12th November 2020 - Reliance Risk partners with Pandemic Protect to launch Venue COVIDSafe products
28th October 2020 - MCG confirmed as venue for next three Boxing Day Tests
20th October 2020 - AFL’s Gabba Grand Final to be played in front of 30,000 fans
2nd September 2020 - MCG secures AFL Grand Final contract extension
4th August 2020 - Retail specialist adapts to offer hygiene and sanitation essentials
28th May 2020 - MCG ready to offer transformed turf for AFL return
8th March 2020 - MCG hosts T20 Women’s World Cup Final on International Women’s Day
29th February 2020 - Transformed Australian Sports Museum opens at the MCG
28th December 2019 - MCG set to continue hosting of the Boxing Day Test
9th December 2019 - MCG looks to boost sustainability with ban on plastic plates and cutlery
31st October 2019 - $25 million investment in MCG audio upgrades designed to enhance fan experience
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