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Clip ‘n Climb launches branded website and booking system globally to improve customer experience

Clip ‘n Climb launches branded website and booking system globally to improve customer experience
February 19, 2021

International recreational climbing operator Clip ‘n Climb, has partnered with web development agency, MP Digital, to design and launch a branded website and booking system that improves customer experience and allows their centres to manage their bookings more easily and efficiently.

After a successful soft launch in 2019, Clip ‘n Climb is releasing its new branded website and booking system on a global scale.

Since the launch of Clip ‘n Climb’s new international website in 2019, there has been a 30% increase in enquiries. Clip ‘n Climb centres report having more control of the system with less risk, and since the launch, the bookings conversion rate across all the centres has increased to 25%. A total of 1.2 million visitors have booked since the soft launch in February 2019, for a total of US$6.7 Million of online booking.

MP Digital, based in Nottingham, England, specialises in bespoke online solutions, specifically for the leisure industry. The agency works with big brands and companies to develop tailored websites and booking systems that focus on improving the overall user experience and customer service.

MP Digital founder, David Maran notes “I wanted to create a company that enhances other companies, helps them to progress and become bigger and better. This is quite easy to see within the leisure industry, as success online generally increases throughput into a leisure centre/business.”

The new branded Clip ‘n Climb website

MP Digital has created a bespoke website promoting a consistent brand identity that can be replicated across multiple centres – all built on a management platform that makes it straightforward to manage and maintain. It also has the features necessary to be served in different languages.

All of the Clip ‘n Climb websites are hosted on AWS (Amazon Web Services), which makes it possible for them to maintain GDPR and Data Protection compliance across the globe, along with fast page load speeds. The new branded website is important for attracting customers and directing them through to the booking system.

The new branded Clip ‘n Climb booking system

The Clip ‘n Climb branded booking system was designed with customer conversion and efficiency in mind. MP Digital has streamlined the user experience, improving the entire booking process and ensuring customer conversion without them getting confused or lost on the system.

The owner of Clip ‘n Climb Nottingham, David Robertson, thoroughly researched and cross-compared different booking systems before choosing to go with digital partner MP Digital, and found customers commented regularly on how easy the new system was to use.

Robertson advises “MP Digital took time to understand our business and our focus on customer experience not only in the centre but from initial opening of the website. This allowed them to plan the customer journey making it as simple as possible for the customer to complete the transaction.”

For more information about the new website and booking system, please visit

For more information on MP Digital go to

Related Articles

21st May 2020 - Clip ‘n Climb undertakes global survey of adventure leisure operations

2nd April 2020 - Clip ‘n Climb launches new capsule Prima range

24th October 2019 - Clip ‘n Climb launches whitepaper on the future of ‘sportainment’

22nd November 2017 - Construction underway at Western Australia’s first Clip ‘n Climb centre

1st August 2017 - Clip ‘n Climb launches new climbing challenges

11th April 2017 - Clip ‘n Climb facility to open in Williamstown

4th January 2017 - Clip ‘n Climb welcomes opening of 100th centre

11th January 2016 - International success and multiple installations for Clip ‘n Climb through 2015

26th August 2014 - Clip ‘N Climb Melbourne launches four new exhilarating climbs

6th May 2014 - Australia’s first Clip ‘n Climb centre opens in Melbourne

5th November 2013 - Highgate Group makes first two Clip ‘n Climb sales in Australia

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