Latest News

Back to Latest News back

 

Botanic Gardens & Centennial Parkland executive secures Australasian Leisure Management media relations award

Botanic Gardens & Centennial Parkland executive secures Australasian Leisure Management media relations award
October 9, 2018

Amy Jozing, Manager Communications and Public Affairs for Sydney’s Botanic Gardens & Centennial Parklands, has been named as the recipient of the Communications Executive Award (Industry) in the 2018 Australasian Leisure Management Communication and Marketing Awards.

Jozing, who manages and oversees the strategy and operations of a high-performance media team, is responsible for the media, communications, issues and stakeholder management and public relations for seven of Australia’s iconic green spaces, which currently receive over 35 million visitors.

The sites include the Royal Botanic Garden Sydney (RBG) and Domain, Centennial Parklands (made up of Centennial Park, Queens Park and Moore Park), Australian Botanic Garden Mount Annan and Blue Mountains Botanic Garden Mount Tomah.

Jozing (pictured), who has been in her role since November 2016, having joined the former Centennial Park and Moore Park Trust in 2011, was recognised for her work across these high profile spaces. In particular, the Award recognises how, in 2017/18 she shifted her team’s output from a traditional media function to a forward thinking self-generating, ‘digital-first’ team.

This was done for two reasons: to adapt to the ever-changing digital media landscape by growing and diversifying our content and constantly pushing the boundaries in communications; and to ensure ‘the media’ come directly to us as the ‘go to’ source for credible, accurate, current and popular content.

Since changing to this model, both Trusts have achieved record positive media reach.

Commenting on her role, Jozing describes herself as “a solutions-driven senior strategic communication and public relations professional” while acknowledging that her role includes “mitigating the bad with good.”

She explains “working across high-profile spaces promotes opportunity as well as challenges.

“We often face public criticism for key political issues including infrastructure projects (i.e. Light Rail), commercialisation of public space, Sydney Football Stadia debates and more.

“My team and I play a pivotal role in enhancing and protecting our brand and reputation by mitigating negative stories with proactive campaigns to position our parks and gardens as leaders in science and conservation, horticulture, education, sport and recreation and cultural events through media, communications and digital channels.

“I achieve this through effective communications, community consultations and meetings with key stakeholders to ensure we are collaborative, open and transparent. This is imperative due to the diversity and number of stakeholders surrounding our sites.

“Key issues I have mitigated this year through positive media opportunities include tree planting stories for Transport for NSW on Anzac Parade, (the) $60 million funding announcement to move the NSW National Herbarium of NSW to Western Sydney and revitalisation of our significant heritage assets such as Victoria Lodge at RBG.”

Jozing’s acknowledgement as the Industry’s leading in-house Communications Executive over the past year is, according to Australasian Leisure Management Publisher Nigel Benton, a result of “the exceptional vision and innovative work she has undertaken that has helped Sydney’s Botanic Gardens and Centennial Parklands achieve impressive media exposure.

“She has conveyed the many positive elements of the activities being undertaken by both Trusts while also being highly effective in dealing with scrutiny.”

The Australasian Leisure Management Communication and Marketing Awards acknowledge how the leisure industry - covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues - communicates how it entertains, enriches and improves quality of life as well as how it engages with consumers to generate business success and deals with scrutiny.

Having received a remarkable and almost overwhelming number of entries for the Awards, they will be presented in a series of one-on-one meetings over the coming weeks.

RBG's 200 years campaign was an award winner in the 2017 Communication and Marketing Awards.

Related Articles

8th October 2018 - Peninsula Leisure’s crisis response secures industry communication and marketing award 

28th September 2018 - Plants with bite display launched in The Calyx at the Royal Botanic Garden Sydney

16th July 2018 - World Urban Parks awards international gold star of approval to Sydney’s Centennial Parklands

18th May 2018 - Centennial Parklands acclaimed for strategic initiatives and commitment to the community

17th May 2018 - Industry Communication and Marketing Awards return for 2018

3rd May 2018 - Google acknowledges Australasian Leisure Management as a global news source

9th February 2018 - Smart cell technology delivers ‘connected garden’ at Royal Botanic Garden Sydney and the Domain

18th October 2017 - $4 million Nature Play Garden officially opened in Sydney’s Centennial Parklands

30th August 2017 - Royal Botanic Garden Sydney’s 200 years and still growing campaign recognised for excellence

25th August 2017 - Industry Awards recognise the best in leisure communications and marketing

3rd May 2017 - Master plan for Sydney’s Moore Park proposes enhanced conservation and new sport facilities

15th April 2017 - Fifth Green Flag Award cements Centennial Parklands’ world-class status

13th June 2016 - Royal Botanic Garden Sydney celebrates 200 years with new exhibition centre opening

3rd November 2015 - ‘Big Ideas’ for the future of Sydney’s Moore Park

8th September 2015 - Centennial Park Trustees welcome NSW Government assurance to preserve Moore Park


Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

Fun Wheels Pty Ltd

Fun Wheels Pty Ltd are the premium dealer in Australasia for the Dutch company BERG’s commercial and domestic products. Our flagship product is their revolutionary pedal go-kart – the…

read more

Attractions / Tourism / Venues

 
 
 

Envibe

With its sleek good looks and easy-to-use yet powerful functionality, Envibe is the premium fitness club software for the Australasian leisure, recreation and fitness industry. We are the most…

read more

Aquatics / Fitness / Recreation / Technology

 
 

Centaman Entrance Control

Turnstile Entry Systems and Access Control Centaman Entrance Controls’ Award Winning Range of Access Control Systems includes tripod & triarm turnstiles, speedgates, full height…

read more

Access / Entertainment / Sport / Ticketing / Venues

 
 

AEROBIC MICROPHONES AUSTRALIA

Aerobic Microphones Australia provides audio products for the fitness industry. Products include the sweat resistant Cyclemic and Aeromic headworn microphones and pouchbelts that are made in…

read more

Fitness / Technology

 
 

Otium Planning Group

Otium Planning Group is a contemporary sport and leisure consultancy providing services in planning, facility development, management and funding for the sport, recreation and leisure industries…

read more

Aquatics / Consultants / Recreation / Sport / Venues

 
 

SWIMPLEX AQUATICS

Swimplex Aquatics are a world-class company dedicated to the commercial pool, waterslide industry. We are Australian market leaders servicing all states Australia wide. Swimplex provide a full…

read more

Aquatics / Attractions / Design / Play / Waterparks

 
 

HQH FITNESS

HQH Fitness is an international company that specialises in improving the health, fitness and wellness of people everywhere. We are the South Pacific distributors for Total Gym/GRAVITY Education and…

read more

Fitness / Recreation / Technology / Wellness

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business