AusLeisure

Anytime Fitness - Australia’s largest health club franchise - has released additional territories with their reimagined small club format.

Until now, the popularity of the Anytime Fitness brand has meant that the franchise has been almost at capacity for welcoming new franchise owners. Now, with the Anytime Fitness small club footprint, there are extra territories available for investors or owner operators looking to join the Anytime Fitness family.

The new footprint reimagines the small club layout, increasing Anytime Fitness’ market share and providing the franchise’s 600,000+ members with even more convenient options to work out anytime, anywhere.

For new investors, this opens up new territories in regional centres that don’t align with the larger gym format – with lower investment costs, increased member capacity and an enhanced member experience.

For existing Anytime Fitness franchise owners, the new small club format provides the opportunity to manage overflow with another ultra-convenient club for their members.

Nicole Noye, Chief Executive of Collective Wellness Group notes “It’s our mission to make health and fitness accessible to any body, any time. The reimagined club format helps make this happen, allowing us to bring Anytime Fitness to new areas – like towns with smaller populations.

We’ve listened to what our members and our franchise owners want in their clubs, and that’s convenience, more free weights, and more functional spaces. The small club format delivers this and more.”

With a footprint of 240-321 metre2, the small club format’s flexible design maximises floorspace to enhance the user experience.

With an initial investment of around $350,000, new territories are now available across Australia, offering a rare opportunity for investors to join the Anytime Fitness franchise.

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