AMPSEA heads to Canberra to present need for stimulus package for mass participation events

March 20, 2021

Representatives of the Australian Mass Participation Sporting Events Alliance (AMPSEA) were in Canberra on Thursday to present the group’s call for a $220 million stimulus package to, as it says “ensure our industry can survive”.

AMPSEA Directors Chris Heverin and Lisa Dowsett along with former Australian Institute of Sport Director, Rob de Castella met with the offices of the Federal Minister for Sport, Federal Minister for Tourism and the Parliamentary Running Group.

On social media, AMPSEA advised “the Australian mass participation sporting events industry is on its knees and is declining rapidly as a result of the COVID-19 pandemic.

“Quite simply, we need financial help from the Australian Government before we lose one of our most important sectors (so) we're seeking immediate Government support, acting as a united voice for Australian companies who deliver mass participation sporting events.”

The group added “with other industries such as the arts, zoos, and live events gaining funding we are pleading - why not the mass participation events industry?”

Campaign to engage MPs
AMPSEA is now advising its members to contact their local MP to raise awareness and garner support for the sector’s employers, employees and participants.

In a later social media post AMPSEA added that it needs “members help to campaign (to) government to help our industry not only get through this difficult time, but to have the confidence to start once again creating life changing experiences for all Australians.”

To achieve this AMPSEA has provided a pro forma letter for stakeholders to complete and forward to their MPs.

AMPSEA was formed in May 2020 by a group of industry leaders including event organisers, suppliers and supporters to provide a united voice for Australian companies who deliver mass participation sporting events

Aiming to support the industry to survive the current financial crisis its purpose is to find a way to return to the delivery of mass participation sporting events during the COVID-19 pandemic.

Click here to view and take action on the AMPSEA MP's letter.

Lower image: AMPSEA representatives in Canberra.

19th March 2021 - Event industry suppliers circle Victorian Parliament in protest at lack of state government support

19th March 2021 - Senate ‘sports rorts’ report says all recommended projects should be funded

19th March 2021 - Live Performance Australia calls for 100% capacity in all live entertainment venues

17th March 2021 - New COVIDSafe system launched specifically for live entertainment industry

17th March 2021 - Deloitte report predicts ongoing growth of women’s sport and its sponsorships

15th March 2021 - Queensland community sport looks to bounce back with winter competitions

15th March 2021 - Australian Sports Foundation distributes record $43.3 million in 2019/20

12th March 2021 - No relief for events and venues in Federal Government’s post JobKeeper package

8th March 2021 - Australian Regional Events Alliance looks to support events industry

9th February 2021 - Community sport facilities deliver $7 billion value to Victoria

11th November 2020 - Mass participation sporting event sector facing ‘mass extinction’

2nd October 2020 - Venues in 25 nations light up red to back #WeMakeEvents initiative

1st October 2020 - Global sports survey shows impact of COVID-19 pandemic

18th August 2020 - Mass participation sporting events calls for $48 million stimulus funding from Federal Government

28th July 2020 - Australian Olympians and running legends push for resuming mass participation sporting events

22nd July 2020 - Australian Sports Foundation survey finds Coronavirus has taken $1.5 billion from community sport

7th July 2020 - World Athletics looks to broaden mass participation reach

19th June 2020 - Mass participation sporting event industry highlights $1.1 billion Coronavirus impact

20th May 2020 - Global sports sponsorship market predicted to fall by 37% this year

9th November 2019 - Mass Participation World Conference expands with new awards program

19th August 2016 - Second Mass Participation Asia Conference to be staged in Bangkok

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