Latest News

Back to Latest News back

 

Second Mass Participation Asia Conference to be staged in Bangkok

Second Mass Participation Asia Conference to be staged in Bangkok
August 19, 2016

Event organiser Chris Robb has announced that the second Mass Participation Asia (MPA) conference will take place in Bangkok on 29th and 30th November.

Robb, who sold his Spectrum Worldwide business to Ironman in June this year, announced details of the event on LinkedIn.

He explained “building on the huge success of the inaugural event last year in Singapore, I am delighted to have the opportunity to take the event to Thailand which is undoubtedly a fast emerging market in the mass participation space.

“Whilst the core objective remains to provide an opportunity to encourage collaboration and foster best practice within the industry, I also believe there are many opportunities to learn from other sport sectors and indeed other industries.

“Accordingly, the theme for this year is ‘Inspiration from beyond Mass Participation’."

Commenting on the program, Robb, now Chief Executive of Mass Participation Asia, added “I am delighted to have already confirmed Victor Cui (CEO, ONE Championship) as one of the keynote speakers.

“Victor will share his vast experience of helping develop the mixed martial arts industry over the past six years through ONE. There is no doubt that Victor and ONE have played a significant role in transforming a fragmented, disparate industry into a much more collaborative and aligned group and I feel certain that there will be some valuable take-outs for the mass participation industry.

“We are also in discussions with a number of high profile teams ... to share their strategies around fan engagement especially in the off-season. I believe there are potential learnings and huge opportunities across mass participation to treat our customers as fans on a year round basis rather than participants that we only engage with for a few months around event time. Whilst there are certainly a number of events and organisations that already have excellent year-round participant engagement, I believe our industry as a whole still has much to learn.

“A great example of learning from outside the industry is the Music Run. We are delighted to have Sam Middlehurst and Tim Johnston who will be sharing their journey as ‘industry outsiders’ from start up to running events in 10 countries in just three years.”

Mass Participation Asia’s speaker panel will include a number of industry experts and day two will be broken into two core streams - commercial and operations.

Robb continued “we are committed to bringing an inspiring range of new speakers each year and will also bring back some of the top rated speakers from last year. We will be making further announcements over the coming weeks and are excited to have confirmed Josh Black (CEO, GroupM Content APAC) and Neil Stewart (Head of Agency, APAC, Facebook).”

In developing the event, Robb is being supported by an advisory board including Josh Black, Wilfred Uytengsu (Sunrise Events Chairman and Chief Executive), Shoto Zhu (founder and Chief Executive of Ocean Marketing), Craig Dews (CEO of Limelight Sports Group) and Sam Renouf (General Manager, Sports and Consumer at ACTIVE Network).

For details and contact information on the Conference click here to view details in the Australasian Leisure Management industry Calendar.

Editor's note - 19th October 2016: Following the recent death of King Bhumibol, Mass Participation Asia will now be held on 3rd and 4th April 2017 at the same venue, the Centara Grand Convention Centre in Bangkok, Thailand.  

20th June 2016 - IRONMAN TO ORGANISE SINGAPORE MARATHON AFTER SPECTRUM WORLDWIDE SALE

4th December 2015 - INDUSTRY LEADERS GATHER FOR INAUGURAL MASS PARTICIPATION ASIA CONFERENCE

29th November 2015 - SOCIAL MEDIA IMPACTS MASS PARTICIPATION SPORTING EVENTS

15th October 2015 - SINGAPORE CONFERENCE TO ADDRESS MASS SPORT AND RECREATION PARTICIPATION ACROSS ASIA


Support our industry news service
We hope that you value the news that we publish so while you're here can we ask for your support?

As an independent publisher, we need reader support for our industry news gathering so ask that - if you don't already do so - you back us by subscribing to the printed Australasian Leisure Management magazine and/or our online news.

Click here to view our subscription options.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

 

SportEng

SPORTENG specialises in the Planning, Design and Construction inspection of Fields of Play for all sports. Blending engineering with the specialist knowledge gained from working closely with sport…

read more

Consultants / Recreation / Sport / Surfaces / Venues

 
 

BioLab Australia Pty Ltd

BioGuard is Australia and New Zealand’s most trusted supplier of premium, innovative and affordable commercial water treatment systems and chemicals. BioGuard offers a comprehensive range of…

read more

Aquatics / Technology / Waterparks

 
 

SeatGeek Asia Pacific

SeatGeek is a search engine and mobile-focused ticket marketplace that allows fans to buy and sell tickets for live events. As of August 2018, SeatGeek has exited the Australian, New…

read more

Entertainment / Sport / Technology / Ticketing / Venues

 
 

Fun Wheels Pty Ltd

Fun Wheels Pty Ltd are the premium dealer in Australasia for the Dutch company BERG’s commercial and domestic products. Our flagship product is their revolutionary pedal go-kart – the…

read more

Attractions / Tourism / Venues

 
 

Vticket

Vticket Pty Ltd is the Australian and New Zealand distributor for Gateway Ticketing Systems Inc., the world leader in high-speed access control, admission control and ticketing software for the…

read more

Attractions / Security / Technology / Ticketing / Venues

 
 

PRIAVA

About Priava's Technology -  Priava is a cloud-based and centralised venue and event management system aimed at venues of all sizes. With its familiar and easy-to-use web interface, the…

read more

Attractions / Billing / Entertainment / Events / Technology

 
 

AlphaFit

AUSTRALIAN MADE. FIT FOR PURPOSE. Based on the Gold Coast, AlphaFit is a leading manufacturer and supplier of Australian gym equipment specifically for the commercial, strength and conditioning,…

read more

Fitness / Recreation / Sport / Technology / Wellness

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business