Swimplex Aquatics are a world-class company dedicated to the commercial pool, waterslide industry. We are Australian market leaders servicing all states Australia wide. Swimplex provide a full…read more
AlphaFit’s Jamie Montesalvo explains the potential of customised fitness equipment
With branding an essential part of any business model, Jamie Montesalvo, founder and owner of Gold Coast-based equipment manufacturers AlphaFit, believes that the customisation of equipment for elite fitness facilities and gyms promotes loyalty among the fitness community and word of mouth recommendations.
Speaking to Australasian Leisure Management, he explains “with the obsession of social media and sharing most aspects of our lives, having a logo placed perfectly on a product is extremely valuable.” Manufacturing custom equipment since 2012, AlphaFit’s 100% Australian made products allow for a ‘built to order’ process with custom colours and configurations such as height and width of machines tailored to suit all types of clubs and facilities and athletes in any sports.
Montesalvo advises “any type of steel equipment, Rig or Mixed Implement can be created in your preferred colour with logo application of your choice including moulded or layered logos. Nothing is too complex for our team.
“Your logo placement allows you to stand out from the rest and gain authority over your competitors. It is a sophisticated way of communicating brand identity and encouraging engagement amongst your followers.
“This is a generation where the gym selfie is a standard practice in any work out and gyms can ensure their visibility in a picture or video by having tailored equipment and clear logo positioning.
“A strong social media presence builds brand awareness and a dedicated following.”
Click here to contact AlphaFit via their entry in the Australasian Leisure Management Supplier Directory.
Images show AlphaFit's customisation of products for Club Lime, Fitness First and Plus Fitness.
6th January 2020 - Les Mills suggests the top 10 fitness trends for 2020
16th December 2019 - AlphaFit reaches anniversary with launch of new Core Cable Range
12th December 2019 - New study shows workout frequency has biggest impact on women’s strength gains
3rd December 2019 - Fitness Show’s Shaun Krenz assesses Top Fitness Trends for 2020
26th November 2019 - AlphaFit share advice on Commercial Gym Flooring
15th May 2019 - Club Lime further expands ACT presence with Conder club opening
15th March 2018 - Fitness First announces new digital experiences to motivate members
20th February 2017 - Strength training carries weight for obese teens
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