Latest News

Back to Latest News back


ALFA enters new era as states come together

ALFA enters new era as states come together
August 9, 2019

The Australian Leisure Facilities Association (ALFA) has enacted a new operational structure to better align the interest of the state-based associations and broader industry.

The recent restructuring of administration tasks and financial dependency has seen ALFA adopt a consolidated approach utilising the expertise of the state-based associations and national board members to complete the executive and secretariat roles of the organisation. ALFA has previously sought financial sponsorship and membership through industry stakeholders in direct competition with its own voting members.

Explaining the move in a letter to stakeholders, ALFA Chair Mark Collins advised "in a time where collaboration is paramount and duplication is too common, ALFA’s purpose is to support the national industry and its state based peak bodies, not work against or compete with them.

"ALFA has now structured the association so that there is no longer ongoing financial contribution required by individual state associations or national sponsors in order to operate the association.

"The structure would see a transition away from the current national trade sponsorship income model which removes a major barrier and a previous conflict of interest with state associations, ultimately allowing further transparency and unity between ALFA and its members.

"The reinvigoration of ALFA is set to increase output for the industry through stronger collaboration and a ‘whole of sector’ approach which will pick up issues challenging the sector and agitate for positive change on a national stage.

"ALFA will produce national advocacy opportunities uniting the voices from each state member as well as facilitating networking, collaboration and project support between state counterparts facing similar challenges within their state and or organisation.

"The ALFA board is committed to the notion of having a robust and effectual national peak body for the Australian leisure facilities industry.

"ALFA’s role is simple, to represent the aquatic, recreation and leisure facility industry with one national voice.

"ALFA would like to thank all sponsors who have supported the association in 2018/19 and years prior. We look forward to continuing to promote and support the industry suppliers who support the individual state associations.

"The Board of ALFA would also like to take this time to acknowledge the years of service and hard work of Loren Bartley and Teresa Soutter who have been a consistent support and driver of ALFA across their many years of working with the association. Thank you both for your contribution and we are very grateful for your loyalty and longevity."

ALFA advise that for a brief time throughout the transition period there may be times where the ALFA website is down for servicing.

Related Articles

7th August 2019 - South Brisbane’s Parkinson Aquatic Centre named Queensland facility of the year

4th June 2019 - ARI 2019 Conference looks at ‘Creating Value in Aquatic and Recreation Facilities’

29th March 2019 - LIWA Aquatics to mark 50th anniversary

8th March 2019 - Victoria’s aquatic peak bodies release Public Pools State of the Sector Report

7th December 2017 - Royal Life Saving report demonstrates wellness benefits of aquatic facilities

5th December 2017 - ALFAQ calls for greater investment in Queensland’s public pools

7th September 2017 - Dr John Tower to make key addresses on the value of leisure services at 2017 ARV Conference

28th March 2017 - Aquatic facility manager’s networking breakfast to be staged at the Fitness Show

1st September 2016 - Dan Kwaczynski takes on ALFA Queensland Presidency

3rd June 2016 - New Australian Swim School Association aims to link learn-to-swim operators

23rd May 2014 - FINA aims to develop the global aquatics industry

21st May 2014 - Landmark research into economic and health benefits of aquatic and recreation facilities

17th October 2013 - ALFA backs Federal Government’s combination of health and sport portfolios

13th November 2012 - Service award for LIWA Aquatics President

4th February 2010 - ALFA Admits 500th Member

27th June 2008 - New National Body for Aquatics and Recreation

Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.


supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all


Links Modular Solutions are a leading provider of high-quality, innovative software solutions for leisure facilities. Our software suite includes modules such as POS, Classes, Members, Facility…

read more

Access / Billing / Finance / Fitness / Technology


METRA Australia

METRA Australia is your innovation partner for smart electronic locking, Access Control solutions and cashless payment systems to suit all types of leisure facilities.  Our team’s…

read more

Aquatics / Attractions / Fitness / Recreation / Security



The Calgym/Synergy group has had a long and proud history since 1976 as world leaders in the innovation, design and evolution of commercial strength and conditioning equipment. The Synergy group was…

read more

Fitness / Technology / Wellness



Headquartered in Brisbane with an Australia-wide network of satellite offices, PaySmart is one of Australia’s largest and longest-standing direct debit billing companies. In 1996 we began…

read more

Access / Billing / Fitness / Technology


Supreme Heating

Supreme Heating is a proud Australian owned company specialising in the latest energy efficient heating solutions. Since 1990, Supreme Heating has designed and installed commercial pool heating…

read more

Aquatics / Environment / Recreation


Pico Play

Pico is a global leader in Total Brand Activation. We specialise in engaging people, creating experiences and activating brands. Leveraging a track record in experience design that spans half a…

read more

Attractions / Consultants / Design / Recreation / Venues


TJS Services

TJS Services is a leading national facility services provider. We deliver quality cleaning, maintenance, construction and facility management services to over 1,500 sites Australia wide.  Our…

read more

Hospitality / Retail / Venues



The Fitness Generation is now part of NovoFit - see

read more

Fitness / Technology / Wellness


get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business