Latest News

Back to Latest News back

 

FINA aims to develop the global aquatics industry

FINA aims to develop the global aquatics industry
May 23, 2014

World swimming governing-body FINA is backing the international growth of the aquatic industry, highlighting its status as a global sport, with competition for hosting events having increased markedly between regions and a greater range of nationalities stepping onto the podium at major championships than ever before.

With 204 Member National Associations worldwide, FINA President Dr. Julio Maglione said that the traditional aquatics strongholds have now been supplemented by emerging powers, including BRIC countries and ambitious markets in Asia and Latin America.

Dr. Maglione recently stated “in terms of organising major FINA events, China, Russia and the Middle East are clearly the regions that are more active at this moment in time, but we are also developing good and valuable partnerships with North and Latin America. Some activation effort needs to be done in Western Europe, Oceania and Africa.

“Overall, the situation is very encouraging and we can proudly state that there is a genuine interest in FINA competitions, seen as a key for legacy in the host cities and a strong vehicle for sport development within the respective local communities.”

“Aquatic sport is developing worldwide, and a very simple example of this progress is measured by the growing number of countries participating and getting medals at our World Championships. This proves that our Member Federations across the five continents are steadily improving their standards, constituting a true national reference for the sport community of that country.

“There has also been a global evolution within each of our six aquatic disciplines – there is an increased balance between nations.

“The outcome of our competitions is now much harder to predict than in the past, which is a very positive element to enhance the interest of the media for our sport.”

Dr. Maglione believes the globalisation of aquatics has been accelerated by the proliferation of temporary structures, adding “FINA is currently an attractive product and many cities look at staging one of our top-class events.

“With the technologies in place, namely concerning the construction of temporary pools, it is possible to hold a World Championships in virtually any city in the world.

“We can do it in the beach, in a concert arena, in a football stadium, in a multi-sport complex. What was in the past a limitation – the costly set-up of a pool – isn’t any longer an obstacle to building up an aquatic festival.”

The upcoming major events on FINA’s calendar include the 12th FINA World Swimming Championships (25 metre) – Doha 2014 (Qatar) and the 16th FINA World Championships – Kazan 2015 (Russia).

He continues “preparations for these two major events are running in a very satisfactory way.

“These two meetings will make history and will set a future trend.”

Such global interest from markets such as the Middle East and Russia has stoked interest in FINA and its premium properties, from a commercial perspective.

Dr. Maglione explained that the FINA World Aquatics Convention – which will take place this year in Doha, Qatar from 29th November to 1st December – has been established in order to take advantage of such opportunities.

Dr. Maglione explained “the goal of the FINA World Aquatics Convention is to gather all protagonists of the sports business industry together with the members of the FINA family to enhance the opportunities of partnerships.

“This is a win-win situation, as some brands want to be associated with our culture of success and excellence, while FINA gets solid partners in many important areas.

“At the moment, we have great partners, sponsors and suppliers, but we still have some categories open, waiting for further opportunities.

“Together with our marketing agent Dentsu, FINA is continuously trying to attract new commercial partners, with the goal of enhancing the value of our product and to make our brand more recognised and important on a global scale.”

With an eye on the future, Dr. Maglione is aware that FINA is in competition with a number of other sports to engage youngsters. With that in mind, the governing body has cranked up its efforts to capture the attention of the next generation through various initiatives.

He concludes “over the last few years, FINA has paid great attention to the junior and youth competitions, considered as valuable indicators with regard to the future elite level.

“We now have world junior and youth championships in all our disciplines and we have recently approved the creation of Swimming Junior World Records – another way of giving more prestige and value to age group events.

“In parallel, mass participation events are also being studied by FINA. The first tangible result of this effort will be organisation of mass events within the frame of our 10km Marathon Swimming World Cup races.”

In a multimedia age, FINA is ready to meet the challenge of satisfying its most demanding of fans – including the future stars of the pool and open water.

“Our renovated communications strategy is focusing on strengthening the links between our activities and the fans’ communities that actively use new digital platforms.

“Social media and mobility of information are key elements in this new approach – aquatic fans are keen to receive FINA news anytime, anywhere, on a multitude of devices.

“FINA is attentive to this reality and is reinforcing its tools to get even more global.”

For more information on the FINA World Aquatics Convention visit the FINA (Fédération Internationale de Natation) event website at www.worldaquaticsconvention.com 

13th May 2014 - FINA WORLD CONVENTION TO UNITE THE WORLD OF AQUATICS


Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

Enta Australasia

As of the 1st July 2018, Enta Australasia Pty Ltd/Best Union has been rebranded as VIVATICKET Pty Ltd.  Click here to view the VIVATICKET Pty Ltd listing.  19th July 2018 - ENTA…

read more

Technology / Ticketing / Venues

 
 

THE FITNESS GENERATION

The Fitness Generation is now part of NovoFit - see www.ausleisure.com.au/suppliers/novofit/

read more

Fitness / Technology / Wellness

 
 

WATERPLAY Solutions Corp

Whether your goal is increasing your centre's revenues or creating an engaging environment, why not add play to your project? If you're looking for stylish aquatic play features, kid-tested…

read more

Aquatics / Attractions / Play / Recreation / Waterparks

 
 

PRIAVA

About Priava's Technology -  Priava is a cloud-based and centralised venue and event management system aimed at venues of all sizes. With its familiar and easy-to-use web interface, the…

read more

Attractions / Billing / Entertainment / Events / Technology

 
 

DEBITSUCCESS

Over the past 10 years Debitsuccess has been providing expert billing services to businesses across Australia. Debitsuccess is now the largest full service direct debit provider in Australasia,…

read more

Billing / Finance / Fitness / Golf / Recreation

 
 

Abel Sports

INTRODUCTION Abel Sports is Australia’s leading manufacturer and suppliers of Goal Posts, sports ground safety netting systems and coaches boxes for Stadiums ,Sports Clubs, Councils and…

read more

Recreation / Sport / Venues

 
 

SICO SOUTH PACIFIC

SICO is at the forefront in innovative mobile folding and rolling, space efficient tables, stages, dance floors and many other products which help our customers optimise their use of space. Image…

read more

Entertainment / Events / Venues

 
 

Centaman Entrance Control

Turnstile Entry Systems and Access Control Centaman Entrance Controls’ Award Winning Range of Access Control Systems includes tripod & triarm turnstiles, speedgates, full height…

read more

Access / Entertainment / Sport / Ticketing / Venues

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business