Aflex Inflatables are the leaders for obstacle courses, pool toys, waterparks and land-based watersides and fitness runs. They are industry leaders offering the widest range of pool, lake and beach…read more
AFL agrees Etihad Stadium purchase
The AFL has today agreed to purchase Melbourne’s Etihad Stadium in a deal believed to be worth around $200 million.
After 15 months of talks, the AFL Commission signed off on the agreement to secure both the management rights and freehold ownership of the stadium last week and the final paper work was completed this morning.
The AFL.com.au website says that the purchase “is a major breakthrough” for tenant clubs North Melbourne, the Western Bulldogs and St Kilda, who will be freed from the restraints of “cash-draining contracts with the outgoing owners”.
The website also suggests that the Essendon and Carlton clubs will also be likely to benefit from the deal.
AFL clubs have to hit an attendance figure of between 25,000 and 26,000 to break even which is less than favourable compared to those clubs who are tenanted outside of Etihad Stadium.
The AFL would have taken ownership of the 54,000 capacity stadium for just $30 in March 2025, but had already been negotiating its early release.
It was reported earlier this year that that league is planning a $300 million upgrade to the stadium’s facilities and adjoining areas outside of the stadium.
In September, AFL Chief Executive Gillon McLachlan flagged the purchase of the stadium telling radio station 3AW “we’ve always said at the right price we’d like to do it.”
With the AFL set to take control of the venue early next month, it has committed to continue running the stadium as a multi-purpose venue hosting other sports and concerts when not in AFL mode.
In a statement AFL Chief Executive Gillon McLachlan advised "owning Etihad Stadium enables the AFL to continue to strengthen the financial health of several of our Victorian clubs, develop an asset for our whole industry, and commit to being a serious stakeholder in the future of the Docklands precinct.
"Stadiums are a vital piece of community and public infrastructure that bring city precincts alive.
"The AFL will continue to operate Etihad Stadium as a multi-purpose entertainment venue hosting AFL matches, other sports, concerts and a broad range of entertainment options.
"Our commitment as owners of Etihad Stadium is to work with government to provide a stadium experience for our fans equal to the best in the world, as well as explore how we can help improve the stadium’s relationship to Docklands and the city."
The 53,000-seat Docklands stadium replaced Waverley Park as an AFL venue when it opened in 2000.
It has been known by several names including Colonial Stadium and Telstra Dome before adopting Etihad Stadium through a sponsorship agreement with Etihad Airways in 2012.
The AFL has been in talks with the Victorian government about renovating the stadium, and better integrating it with the Docklands precinct.
Etihad Stadium Chief Executive Michael Green will reportedly remain in his role with the AFL having no immediate plans to changes the venue's management structure.
6th October 2016 - RETIRING MCG CHIEF EXECUTIVE CALLS FOR ANOTHER STADIUM IN MELBOURNE’S EAST
17th September 2016 - AFL LOOKING TO TAKE OVER ETIHAD STADIUM BY YEAR’S END
23rd July 2016 - MICHAEL GREEN NAMED CHIEF EXECUTIVE AT ETIHAD STADIUM
1st July 2016 - AFL PLANS $300 MILLION UPGRADE OF ETIHAD STADIUM
29th April 2016 - AFL PLANS EARLY PURCHASE AND UPGRADE OF ETIHAD STADIUM
Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?
The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.
However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.
Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.
Subscriptions cost just $90 a year.
Click here to subscribe.
The Complete Guide to Leisure Industry Products & Services.
Digonex is a leading provider of customised dynamic pricing solutions to clients in arts and entertainment, sport, attractions, cultural institutions and retail sectors. Digonex’s technology is…read more
Solarwise NSW / Dolphin Tech were the first and are the largest Dolphin dealer in NSW with a full service facility and full range of spare parts "on the shelf". We also provide on site…read more
Links Modular Solutions are a leading provider of high-quality, innovative software solutions for leisure facilities. Our software suite includes modules such as POS, Classes, Members, Facility…read more
AAC ID Solutions is a leading supplier of identification access wristbands, barcoded wristband tickets, lanyards, membership products and RFID solutions for events and venues, working with thousands…read more
Anti Wave International is the original suppliers of top performance swim, aquatic sports, leisure and pool programming equipment. Founded in 1971, Anti Wave International is proud of its…read more
Summit Fitness Equipment is now part of NovoFit - see www.ausleisure.com.au/suppliers/novofit/read more
get listed with our suppliers directory
Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!