Latest News

Back to Latest News back

 

AFL agrees Etihad Stadium purchase

AFL agrees Etihad Stadium purchase
October 7, 2016

The AFL has today agreed to purchase Melbourne’s Etihad Stadium in a deal believed to be worth around $200 million.

After 15 months of talks, the AFL Commission signed off on the agreement to secure both the management rights and freehold ownership of the stadium last week and the final paper work was completed this morning.

The AFL.com.au website says that the purchase “is a major breakthrough” for tenant clubs North Melbourne, the Western Bulldogs and St Kilda, who will be freed from the restraints of “cash-draining contracts with the outgoing owners”.

The website also suggests that the Essendon and Carlton clubs will also be likely to benefit from the deal.

AFL clubs have to hit an attendance figure of between 25,000 and 26,000 to break even which is less than favourable compared to those clubs who are tenanted outside of Etihad Stadium.

The AFL would have taken ownership of the 54,000 capacity stadium for just $30 in March 2025, but had already been negotiating its early release.

It was reported earlier this year that that league is planning a $300 million upgrade to the stadium’s facilities and adjoining areas outside of the stadium.

In September, AFL Chief Executive Gillon McLachlan flagged the purchase of the stadium telling radio station 3AW “we’ve always said at the right price we’d like to do it.”

With the AFL set to take control of the venue early next month, it has committed to continue running the stadium as a multi-purpose venue hosting other sports and concerts when not in AFL mode.

In a statement AFL Chief Executive Gillon McLachlan advised "owning Etihad Stadium enables the AFL to continue to strengthen the financial health of several of our Victorian clubs, develop an asset for our whole industry, and commit to being a serious stakeholder in the future of the Docklands precinct.

"Stadiums are a vital piece of community and public infrastructure that bring city precincts alive.

"The AFL will continue to operate Etihad Stadium as a multi-purpose entertainment venue hosting AFL matches, other sports, concerts and a broad range of entertainment options.

"Our commitment as owners of Etihad Stadium is to work with government to provide a stadium experience for our fans equal to the best in the world, as well as explore how we can help improve the stadium’s relationship to Docklands and the city."

The 53,000-seat Docklands stadium replaced Waverley Park as an AFL venue when it opened in 2000.

It has been known by several names including Colonial Stadium and Telstra Dome before adopting Etihad Stadium through a sponsorship agreement with Etihad Airways in 2012.

The AFL has been in talks with the Victorian government about renovating the stadium, and better integrating it with the Docklands precinct.

Etihad Stadium Chief Executive Michael Green will reportedly remain in his role with the AFL having no immediate plans to changes the venue's management structure.

6th October 2016 - RETIRING MCG CHIEF EXECUTIVE CALLS FOR ANOTHER STADIUM IN MELBOURNE’S EAST

17th September 2016 - AFL LOOKING TO TAKE OVER ETIHAD STADIUM BY YEAR’S END

23rd July 2016 - MICHAEL GREEN NAMED CHIEF EXECUTIVE AT ETIHAD STADIUM

1st July 2016 - AFL PLANS $300 MILLION UPGRADE OF ETIHAD STADIUM

29th April 2016 - AFL PLANS EARLY PURCHASE AND UPGRADE OF ETIHAD STADIUM

10th March 2016 - TV’S MCGUIRE LEADS PUSH TO DEMOLISH MELBOURNE’S ETIHAD STADIUM AND HISENSE ARENA FOR NEW AFL VENUE


Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

RHINOPLAY

Rhinoplay offers playground equipment in Australia that is safe, durable, and most importantly fun! We specialise in creating unique indoor playgrounds for play centres and outdoor playgrounds for…

read more

Parks / Play / Surfaces

 
 
 

Hadley/Series Australia Pty Ltd

Hadley Australia and Series Australia Pty Ltd are the leading quality theatre chair manufacturers in the southern hemisphere. The businesses work closely with architects, interior designers and…

read more

Arts / Culture / Design / Entertainment / Venues

 
 

SOLARWISE NSW DOLPHIN TECH

Solarwise NSW / Dolphin Tech were the first and are the largest Dolphin dealer in NSW with a full service facility and full range of spare parts "on the shelf". We also provide on site…

read more

Aquatics / Venues

 
 

Mattioli

Mattioli provides award winning painting, flooring and waterproofing services to the aquatics and recreation sector. We’re recognised as the leading contractor in the industry with award-winning…

read more

Aquatics / Recreation / Safety

 
 

REGUPOL

Regupol Australia Pty Ltd offers a comprehensive range of recycled rubber fitness and leisure flooring surfaces. Their range of products include everroll rubber flooring, Regupol elastic…

read more

Fitness / Recreation / Safety / Surfaces

 
 

Polin Waterparks

Polin was founded in Istanbul in 1976, and has since grown into a leading company in the waterparks industry. Today Polin is one of the world leaders in the design, production, and installation of…

read more

Aquatics / Attractions / Play / Waterparks

 
 

LEISURE CONCEPTS AUSTRALIA

Leisure Concepts brings the world’s best fitness equipment brands to Australasia including Eleiko, Atlantis Strength and Merrithew Pilates. With a huge variety of  treadmills,…

read more

Fitness / Recreation / Technology / Wellness

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business