Anti Wave International is the original suppliers of top performance swim, aquatic sports, leisure and pool programming equipment. Founded in 1971, Anti Wave International is proud of its…read more
Adventure Travel Trade Association releases values statement as membership prerequisite
Setting a precedent for the global adventure tourism sector, the Adventure Travel Trade Association (ATTA) has released a Values Statement designed as a new prerequisite of membership in the near 900-member global community representing more than 80 nations - to ensure members of its community put effort towards nurturing, protecting and professionalising sustainable development of the adventure tourism industry.
As a trade association made up of adventure tourism organisations including tour operators, destinations, travel agents, accommodation providers and others, committing to these values motivates members to move their businesses towards performing responsibly and considering the whole of their actions in the global community.
ATTA President Shannon Stowell explained "our newly established shared values were several years in the making and were formed through a collaborative process between the ATTA team, advisory board, our members and input from our partners at the UNWTO.
"As adventure tourism faces steep growth in the coming years, it is critical that we establish, commit to and act upon what we believe are the key values of our organisation and our members as a whole. How we conduct ourselves will set the highest standards of responsibility, of care-taking of the people and places upon which our industry depends."
With this announcement, ATTA members must now agree to the Values Statement prior to membership confirmation or renewal.
As a result, more than 100 members have voluntarily signed the Values.
In signing, ATTA members state that they too will strive and move toward these values (in brief):
1. Tourism Ethics ATTA affirms and agrees with the UNWTO's Global Code of Ethics for Tourism
2. Protection of Children ATTA believes in the protection of children from harmful effects of tourism and is a signatory of TheCode.org
3. Responsibility ATTA believes in the universal standards put forth by the Global Sustainable Tourism Council (GSTC), and that tourism businesses and destinations should adopt the criteria specifically in these four areas:
Demonstrating effective sustainable management;
Maximising social and economic benefits to the local community and minimising negative impacts;
Maximising benefits to cultural heritage and minimising negative impacts;
Maximising benefits to the environment and minimising negative impacts.
4. Community Principles established by the ATTA and its active Members when working under the auspices as aforementioned "will treat each other and travellers with respect and professionalism and conduct business with safety, honesty and integrity.
"As a community, we will seek to improve our own organisation's compliance with the points noted above. As a community, we will wherever possible seek to assist other organizations and professionals within the association to achieve success, both in the pursuit of the values noted above and in business."
When reviewing the values, UNWTO Secretary-General Taleb Rifai stated "(the) UNWTO welcomes the ATTA Values Statement and encourages all ATTA members to promote and implement these principles in their activities as a means to build a more responsible tourism sector.
"UNWTO is particularly pleased to see that ATTA has incorporated the principles of the UNWTO Global Code of Ethics for Tourism approved by the UN General Assembly in 2001 in its Values Statement and commends ATTA's vision for the future of tourism."
ATTA has translated these Values into Spanish, Portuguese, Arabic and Mandarin Chinese with German and French versions pending.
Once members sign the Values they are encouraged to share these Values that they hold as part of the ATTA community with their travelers and clients.
Established in 1990, the Seattle-based Adventure Travel Trade Association, serves more than 900 members in 80 countries worldwide. Members predominantly include tour operators, tourism boards, specialty agents and accommodations with a vested interest in the sustainable development of adventure tourism. The ATTA delivers solutions and connections that propel members towards their business goals and the industry toward a responsible and profitable future. Through its regional AdventureConnect events and annual Adventure Travel World Summit trade conference, the ATTA excels in professional learning, networking and partnering services. With expertise in research, education, adventure travel industry news and promotion, members of the ATTA receive competitive opportunities that help establish them as leaders in adventure tourism.
For more information go to www.adventuretravel.biz
4th November 2012 - ATTA AND UNWTO TO ADVANCE RESPONSIBLE ADVENTURE TRAVEL
19th October 2011 - SAFETY VITAL FOR NEW ZEALAND ADVENTURE TOURISM OPERATORS
6th September 2011 - TIANZ APPOINTS ADVENTURE TOURISM SAFETY SPECIALIST
13th July 2010 - LESSONS MUST BE LEARNED FROM CANYONING DEATHS
Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?
The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.
However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.
Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.
Subscriptions cost just $90 a year.
Click here to subscribe.
The Complete Guide to Leisure Industry Products & Services.
We are Aussie Strength. The ultimate supplier for Commercial Gym Equipment that's built to deliver in the toughest environments. From USA-Built hardcore weight training equipment from Arsenal…read more
Swimplex Aquatics are a world-class company dedicated to the commercial pool, waterslide industry. We are Australian market leaders servicing all states Australia wide. Swimplex provide a full…read more
Ausfit began in 1992, providing software services to the health and fitness sector including ClubWise, a fully hosted web-based product which combines state of the art club management software,…read more
Commercial Aquatics Australia provides aquatic solutions nationwide and is one of the largest and most experienced companies specialising in the design, construction, renovation, service, maintenance…read more
Email for trade enquiries: Enquiriesapac@myzone.org Customer support desk - Click Myzone support or go to ‘help’ on myzone app to access live support. Myzone® is the leading…read more
Hidroplay welcomes you to the exciting world of children's Playscapes, waterslide's and Water Attractions. Appealing to families, Hidroplay increases patronage in your facility during those…read more
Principal Consultant Simon Weatherill has spent the last 20 years developing the world renowned Melbourne Sports Hub, as former Chief Executive Officer of the State Sports Centres Trust…read more
get listed with our suppliers directory
Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!