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Adelaide Venue Management looks to enhance event legacies through new community impact program

Adelaide Venue Management looks to enhance event legacies through new community impact program
February 13, 2025

The operator of Adelaide Convention Centre, Adelaide Entertainment Centre and Coopers Stadium has unveiled its new Community Impact Program as it builds on its commitment to be a ‘force for good’ in the events and venue management industry.

An extension Adelaide Venue Management’s (AVM) ESG Strategy, the program has been designed to amplify the organisation’s social impact, while also helping inspire, educate and support event organisers with their own event legacy objectives.

The program is built on a set of partnerships with local South Australian organisations across four key areas - Community, Environment, First Nations and Goods Donations - and provides options for event organisers to work with the partners to leave lasting legacies for their events in South Australia.

To coincide with the launch of the program, AVM has named Operation Flinders as its principal community partner, with affiliate members including Trees For Life, Reconciliation South Australia and Vinnies. The program also pledges AVM’s ongoing support to local food redistribution centres Faithworks, Foodbank, Hutt St Centre and OzHarvest.

Advising that the Community Impact Program is about providing a framework and simple, tangible solutions to support the delivery of socially responsible events, Adelaide Venue Management Chief Executive, Martin Radcliffe stated “the events industry - and business events in particular - has an extraordinary power to drive positive change, not only for the sector or speciality related to the event, but also for the communities of the host destination.

“AVM is driven to maximise positive impact in our community, both through our own team’s work, as well as the initiatives of our clients.

“AVM’s new Community Impact Program will be effective in facilitating opportunities and promoting collaboration between AVM, our clients (event organisers) and local South Australian community groups, creating immediate benefits and lasting legacies.”

As part of the program’s framework, AVM has worked closely with each of its community partners to develop a series of bespoke and measurable engagement opportunities for event organisers to consider.

Operation Flinders is a South Australian-based organisation committed to transforming the lives of young people through adventure therapy programs. Their core program - an eight-day trek through South Australia’s Flinders Ranges - supports young people aged 13-18 from challenging backgrounds to build connection, purpose and resilience.

Each year, more than 500 young people participate in the Operation Flinders program. Through AVM’s Community Impact Program, team members will be able to engage with and support Operation Flinders through a series of different activities and events.

AVM has partnered with Trees For Life to support biodiversity and nature in South Australia. Trees for Life works with communities and businesses to help restore and protect precious habitats across South Australia.

AVM’s venues will be working in partnership with Reconciliation South Australia to provide opportunities for events organisers and attendees to recognise and celebrate local First Nations culture and businesses, while learning about Adelaide Tarntanya’s Kaurna story. One way Adelaide Convention Centre is already doing this is through its use of native ingredients on its HonestGoodness menu.

Through its partnership with Reconciliation South Australia, AVM can help connect organisers and attendees with local First Nations performers, speakers and suppliers to create experiences that foster a deep connection to country.

AVM has also developed relationships with a range of South Australian-based organisations who support the reuse, recycling and repurposing of event and exhibition items and equipment. In addition, AVM has a comprehensive food distribution program, whereby unused food items are donated to the local community facing food insecurities.

Image: Martin Radcliffe of Adelaide Venue Management with Sarah Leo from Operation Flinders. Credit: Adelaide Venue Management.

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